---
title: "Prateek Jain - Associate director in Gurugram | Tal"
description: "Meet Prateek Jain, User Growth & Analytics using Agentic AI @ Housing.com | Incrementality Measurement | Building prismapp.co.in (Side Project) | Ex-Spinny, Snapdeal | IIT based in Gurugram. AI stack includes anthropic apis, claude code, and hermes agent."
image: "https://tal.club/meet/prateek-jain-3/share-image"
---

# Prateek Jain on Tal

## Headline

User Growth & Analytics using Agentic AI @ Housing\.com \| Incrementality Measurement \| Building prismapp\.co\.in \(Side Project\) \| Ex\-Spinny, Snapdeal \| IIT

## About

Seasoned Growth and Marketing professional with a strong history of spearheading digital advancements and enhancing online efficacy\. Demonstrated proficiency in developing DIY products, executing growth strategies, and overseeing substantial budgets\. Adept in Business Analytics, Digital Marketing, and Strategic Thinking\. Currently making impactful contributions to Housing\.com, with prior roles at Spinny, Snapdeal, and Voylla\. Successful in optimizing Facebook marketing, productizing solutions, and scaling initiatives to achieve remarkable results\. Proven ability to improve conversion rates and revenue through strategic planning and execution\.

## Location

Gurugram

## AI stack

anthropic apis

claude code

hermes agent

meta

openai

claudecode

## Work experience

Associate director at Housing\.com, Sep 2026 \- Present · 2 mo, Gurgaon

Senior Manager, Growth & Marketing at Housing\.com, Jul 2024 \- Present · 2 yrs 2 mos, Gurugram, Haryana, India, \- Leading Growth and Marketing Analytics for Core App \(Acquisition and Engagement\) \- Building efficiencies in the system to reduce burn while scaling up via Incrementality Studies and Lift Tests \- Driving data\-led growth marketing by integrating AI and advanced analytics to optimize user acquisition, retention, and campaign performance\.

Manager, Growth & Marketing at Housing\.com, Dec 2022 \- Jun 2024 · 1 yr 7 mos, Gurugram, Haryana, India, Led Growth and Marketing Analytics for: \- DIY services \(Owner and Seeker\) \- Fintech \(Pay Rent via Credit Card \- now sunset\)

Manager \- Digital Marketing & Growth at Spinny, Sep 2021 \- Nov 2022 · 1 yr 3 mos, Gurugram, Haryana, India, \- Built WhatsApp as a communication and growth channel by conducting Experiments and Lift Tests \- Productised solutions to enable lead nurturing \- Worked on reducing dependency on paid marketing to control cash burn

Manager \- Digital Marketing at Snapdeal, Apr 2021 \- Sep 2021 · 6 mos, Gurugram, Haryana, India, \- Scaled SD private label share from 3% to 8% at the overall company level and to 10% from FB campaigns\. \- Increased the app share of Google from 17% to 50% using different strategies across PLA, DR, ACi and ACe campaigns\. \- Led the team to manage a budget > USD 5\.2M per month across google\.

Deputy Manager \- Digital Marketing at Snapdeal, Oct 2019 \- Mar 2021 · 1 yr 6 mos, Gurugram, Haryana, India, \- Scaled Facebook marketing to 5X with efficiency and desired contribution margins, managing a total monthly budget > USD 6M \- Conducted various tests \(A/B and A/A/B to check convergence\) in order to figure out high converting ads

Assistant Manager \- Digital Marketing at Snapdeal, Mar 2018 \- Sep 2019 · 1 yr 7 mos, Gurgaon, Haryana, India, \- Planned and executed different global and local lift tests \(multi–cell test and control methodology\) to test various marketing and optimization strategies to better allocate spends thereby contributing to 45% of total company orders

Manager \- Online Marketing at Voylla Fashions Pvt\. Ltd\., Dec 2016 \- Feb 2018 · 1 yr 3 mos, Greater Jaipur Area, Product and Growth: \- Designed the aesthetic architecture of the app, end\-to\-end order flow, integrated marketing tools like Apsalar and Qgraph for analytics, and defined strategic roadmap of new app’s features \- Initiated and built the marketing dashboard in Microsoft Power BI using SQL with a team of 3 for real\-time analysis of FB marketing resulting in better optimization of Facebook ads, thus increasing revenue by up to 18% \- Improved funnel flow resulting in an increase of 22\.2% in the revenue and 20 bps in conversion rate\.

Assistant Manager \- Digital Marketing at VAS Data Services Pvt Ltd, Jul 2015 \- Nov 2016 · 1 yr 5 mos, Gurgaon, India, \- Initiated App Marketing on Facebook, Adwords and through affiliates \(CPI/CPO\) along with remarketing campaigns, thereby improving the repeat cohorts and LTVs and achieved an increment of the daily active user \(DAU\) to 2x \- Managed Affiliate Marketing, Facebook Marketing and Google Adwords with overall monthly budgets > USD 200M

## Education

Dual Degree \(B\.Tech \+ M\.Tech\), Chemical Engineering, Indian Institute of Technology, Kharagpur

High School, 10\+2, ryan international school

[View the original profile](https://tal.club/meet/prateek-jain-3)

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