Prateek Jain profile photo 1 on Tal

Prateek Jain

User Growth & Analytics using Agentic AI @ Housing.com | Incrementality Measurement | Building prismapp.co.in (Side Project) | Ex-Spinny, Snapdeal | IIT

Gurugram

10+ years of work experience

Housing.com
Sep 20262 moPresent

Gurgaon

Housing.com
Jul 20242 yrs 2 mosPresent

Gurugram, Haryana, India

- Leading Growth and Marketing Analytics for Core App (Acquisition and Engagement) - Building efficiencies in the system to reduce burn while scaling up via Incrementality Studies and Lift Tests - Driving data-led growth marketing by integrating AI and advanced analytics to optimize user acquisition, retention, and campaign performance.
Housing.com
Dec 20221 yr 7 mosJun 2024

Gurugram, Haryana, India

Led Growth and Marketing Analytics for: - DIY services (Owner and Seeker) - Fintech (Pay Rent via Credit Card - now sunset)
Spinny
Sep 20211 yr 3 mosNov 2022

Gurugram, Haryana, India

- Built WhatsApp as a communication and growth channel by conducting Experiments and Lift Tests - Productised solutions to enable lead nurturing - Worked on reducing dependency on paid marketing to control cash burn
Snapdeal
Apr 20216 mosSep 2021

Gurugram, Haryana, India

- Scaled SD private label share from 3% to 8% at the overall company level and to 10% from FB campaigns. - Increased the app share of Google from 17% to 50% using different strategies across PLA, DR, ACi and ACe campaigns. - Led the team to manage a budget > USD 5.2M per month across google.
Snapdeal
Oct 20191 yr 6 mosMar 2021

Gurugram, Haryana, India

- Scaled Facebook marketing to 5X with efficiency and desired contribution margins, managing a total monthly budget > USD 6M - Conducted various tests (A/B and A/A/B to check convergence) in order to figure out high converting ads
Snapdeal
Mar 20181 yr 7 mosSep 2019

Gurgaon, Haryana, India

- Planned and executed different global and local lift tests (multi–cell test and control methodology) to test various marketing and optimization strategies to better allocate spends thereby contributing to 45% of total company orders
Voylla Fashions Pvt. Ltd.
Dec 20161 yr 3 mosFeb 2018

Greater Jaipur Area

Product and Growth: - Designed the aesthetic architecture of the app, end-to-end order flow, integrated marketing tools like Apsalar and Qgraph for analytics, and defined strategic roadmap of new app’s features - Initiated and built the marketing dashboard in Microsoft Power BI using SQL with a team of 3 for real-time analysis of FB marketing resulting in better optimization of Facebook ads, thus increasing revenue by up to 18% - Improved funnel flow resulting in an increase of 22.2% in the revenue and 20 bps in conversion rate.
VAS Data Services Pvt Ltd
Jul 20151 yr 5 mosNov 2016

Gurgaon, India

- Initiated App Marketing on Facebook, Adwords and through affiliates (CPI/CPO) along with remarketing campaigns, thereby improving the repeat cohorts and LTVs and achieved an increment of the daily active user (DAU) to 2x - Managed Affiliate Marketing, Facebook Marketing and Google Adwords with overall monthly budgets > USD 200M

Prateek’s AI Stack

anthropic apis
anthropic apis
claude code
claude code
hermes agent
hermes agent
meta
meta
openai
openai
claudecode
claudecode

Education

Indian Institute of Technology, Kharagpur

Dual Degree (B.Tech + M.Tech), Chemical Engineering

Indian Institute of Technology, Kharagpur

20095 yrs2014
ryan international school

High School, 10+2

ryan international school

20008 yrs2008

Join Prateek and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Prateek Jain on Tal

Headline

User Growth & Analytics using Agentic AI @ Housing.com | Incrementality Measurement | Building prismapp.co.in (Side Project) | Ex-Spinny, Snapdeal | IIT

About

Seasoned Growth and Marketing professional with a strong history of spearheading digital advancements and enhancing online efficacy. Demonstrated proficiency in developing DIY products, executing growth strategies, and overseeing substantial budgets. Adept in Business Analytics, Digital Marketing, and Strategic Thinking. Currently making impactful contributions to Housing.com, with prior roles at Spinny, Snapdeal, and Voylla. Successful in optimizing Facebook marketing, productizing solutions, and scaling initiatives to achieve remarkable results. Proven ability to improve conversion rates and revenue through strategic planning and execution.

Location

Gurugram

AI stack

anthropic apis

claude code

hermes agent

meta

openai

claudecode

Work experience

Associate director at Housing.com, Sep 2026 - Present · 2 mo, Gurgaon

Senior Manager, Growth & Marketing at Housing.com, Jul 2024 - Present · 2 yrs 2 mos, Gurugram, Haryana, India, - Leading Growth and Marketing Analytics for Core App (Acquisition and Engagement) - Building efficiencies in the system to reduce burn while scaling up via Incrementality Studies and Lift Tests - Driving data-led growth marketing by integrating AI and advanced analytics to optimize user acquisition, retention, and campaign performance.

Manager, Growth & Marketing at Housing.com, Dec 2022 - Jun 2024 · 1 yr 7 mos, Gurugram, Haryana, India, Led Growth and Marketing Analytics for: - DIY services (Owner and Seeker) - Fintech (Pay Rent via Credit Card - now sunset)

Manager - Digital Marketing & Growth at Spinny, Sep 2021 - Nov 2022 · 1 yr 3 mos, Gurugram, Haryana, India, - Built WhatsApp as a communication and growth channel by conducting Experiments and Lift Tests - Productised solutions to enable lead nurturing - Worked on reducing dependency on paid marketing to control cash burn

Manager - Digital Marketing at Snapdeal, Apr 2021 - Sep 2021 · 6 mos, Gurugram, Haryana, India, - Scaled SD private label share from 3% to 8% at the overall company level and to 10% from FB campaigns. - Increased the app share of Google from 17% to 50% using different strategies across PLA, DR, ACi and ACe campaigns. - Led the team to manage a budget > USD 5.2M per month across google.

Deputy Manager - Digital Marketing at Snapdeal, Oct 2019 - Mar 2021 · 1 yr 6 mos, Gurugram, Haryana, India, - Scaled Facebook marketing to 5X with efficiency and desired contribution margins, managing a total monthly budget > USD 6M - Conducted various tests (A/B and A/A/B to check convergence) in order to figure out high converting ads

Assistant Manager - Digital Marketing at Snapdeal, Mar 2018 - Sep 2019 · 1 yr 7 mos, Gurgaon, Haryana, India, - Planned and executed different global and local lift tests (multi–cell test and control methodology) to test various marketing and optimization strategies to better allocate spends thereby contributing to 45% of total company orders

Manager - Online Marketing at Voylla Fashions Pvt. Ltd., Dec 2016 - Feb 2018 · 1 yr 3 mos, Greater Jaipur Area, Product and Growth: - Designed the aesthetic architecture of the app, end-to-end order flow, integrated marketing tools like Apsalar and Qgraph for analytics, and defined strategic roadmap of new app’s features - Initiated and built the marketing dashboard in Microsoft Power BI using SQL with a team of 3 for real-time analysis of FB marketing resulting in better optimization of Facebook ads, thus increasing revenue by up to 18% - Improved funnel flow resulting in an increase of 22.2% in the revenue and 20 bps in conversion rate.

Assistant Manager - Digital Marketing at VAS Data Services Pvt Ltd, Jul 2015 - Nov 2016 · 1 yr 5 mos, Gurgaon, India, - Initiated App Marketing on Facebook, Adwords and through affiliates (CPI/CPO) along with remarketing campaigns, thereby improving the repeat cohorts and LTVs and achieved an increment of the daily active user (DAU) to 2x - Managed Affiliate Marketing, Facebook Marketing and Google Adwords with overall monthly budgets > USD 200M

Education

Dual Degree (B.Tech + M.Tech), Chemical Engineering, Indian Institute of Technology, Kharagpur

High School, 10+2, ryan international school