---
title: "Prateek Das - Regional Head of Brand sales - South in Bengaluru | Tal"
description: "Meet Prateek Das, Sales & Revenue Leader | Media, Sports & Digital Advertising | Sponsorships, Content Monetization & Strategic Partnerships | 12+ Years based in Bengaluru. AI stack includes claude and ChatGPT."
image: "https://tal.club/meet/prateek-das-1/share-image"
---

# Prateek Das on Tal

## Headline

Sales & Revenue Leader \| Media, Sports & Digital Advertising \| Sponsorships, Content Monetization & Strategic Partnerships \| 12\+ Years

## About

I am a commercial and revenue leader with 12\+ years of experience building high\-growth businesses across OTT, Sports, AdTech, Digital Advertising, Telecom, and Broadcast ecosystems\. Over the course of my career, I have delivered ₹250Cr\+ in cumulative revenue by creating scalable monetization strategies, driving enterprise partnerships, and leading market expansion initiatives across some of India’s largest media and sports platforms\. My experience spans marquee properties including IPL, ICC tournaments, Sports18, JioCinema, Airtel Ads, Zee5, and leading digital advertising ecosystems\. I have successfully partnered with global and national brands including Amazon, Flipkart, PhonePe, ITC, Titan, PUMA, Lenovo, Britannia, and TVS, structuring high\-value commercial partnerships ranging from ₹5Cr to ₹100Cr\. My expertise lies in revenue growth, OTT monetization, digital advertising, sports commercialization, GTM strategy, enterprise sales, and business transformation\. Throughout my career, I have consistently turned underperforming markets into growth engines, delivered 100%\+ target achievement, built high\-performing teams, and driven strategic initiatives that create sustainable business impact\. Today, I am passionate about helping organizations unlock new revenue streams, accelerate growth, and build future\-ready commercial businesses at the intersection of content, technology, sports, and digital media\. Core Areas of Expertise: • Revenue Strategy & P&L Leadership • OTT & Sports Monetization • Enterprise Sales & Strategic Partnerships • AdTech & Digital Advertising • GTM Strategy & Market Expansion • Team Building & Revenue Operations • Content Commercialization & Sponsorships • Business Transformation & Growth Leadership

## Location

Bengaluru

## AI stack

claude

ChatGPT

## Work experience

Regional Head of Brand sales \- South at Napptix, Jul 2026 \- Present · 4 mos, Bengaluru, Karnataka, India, Leading brand sales and strategic partnerships across South India for Napptix, a next\-generation gaming, entertainment and digital experiences platform\. • Driving revenue growth and strategic brand partnerships across South India • Building integrated solutions across Gaming, Roblox, In\-Game Advertising, Gaming Commerce, Esports, Gaming Creators and Immersive Experiences • Developing Playable, Rewarded, Rich Media and Interactive Advertising solutions for brands • Enabling brands to leverage Programmatic Gaming, Audience Data and Performance Marketing to drive measurable outcomes • Creating innovative brand experiences across gaming ecosystems, virtual worlds and creator\-led communities • Working closely with brands, agencies and marketing teams to develop custom, technology\-led consumer engagement solutions • Expanding Napptix’s presence across key South Indian markets and enterprise advertisers Core Areas: Gaming \| Roblox \| Gaming Commerce \| In\-Game Advertising \| Programmatic \| Esports \| Creator Economy \| Immersive Advertising \| Rich Media \| Performance Marketing \| Digital Media

City Head \- Growth and Revenue Monetisation at Magicbricks, Jun 2025 \- Jun 2026 · 1 yr 1 mo, On\-site, • Managed a 10 Cr revenue portfolio across A\+/A category real estate developers • Led City turnaround from \-97% decline to \+12% growth within 8 months with GTM and process changes • Built Team and scaled enterprise client relationships across key accounts • Drove digital adoption across clients including performance and branding solutions • Led cross\-functional teams to improve revenue efficiency and client retention

Senior Manager at JioHotstar, Apr 2022 \- May 2025 · 3 yrs 2 mos, Bengaluru, Karnataka, India, • Led a dedicated team as Group Head, setting clear objectives and fostering a collaborative work environment\. • Strategized and executed revenue generation for IPL, FIFA,Football, NBA and proactive content on formerly known as JIO Cinema, achieving approximately 240 cr in revenue\. • Nurtured relationships with key clients in the South region, enhancing client satisfaction and increasing repeat revenues\. • Achieved 100% targets on BCCI deals across various categories, including gaming and e\-commerce\.

Regional Sales Lead\- South at Bharti Airtel, Sep 2020 \- Apr 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India, • Delivered 300% YoY revenue growth across the South market • Built and scaled digital ad sales revenue across enterprise clients • Led strategic partnerships and high\-value deal closures • Strengthened market positioning in a highly competitive landscape

Senior Manager Ad Sales at Zee Entertainment Enterprises Limited, Sep 2016 \- Feb 2020 · 3 yrs 6 mos, Bangalore Urban, Karnataka, India, • Promoted to Senior Manager based on consistent overachievement of revenue targets and strong performance across key business metrics • Owned end\-to\-end ad sales revenue for Zee TV \(flagship GEC\), driving inventory monetization, sponsorships, impact properties, and branded content integrations • Managed ad sales across a portfolio of leading channels including Zee TV, Zee Bangla, Zee Bangla Cinema, Zee Sarthak, Zee 24 Ghanta, and Zee Kalinga News • Delivered consistent revenue growth across multiple streams including ad inventory, sponsorships, content integrations, and brand solutions • Led cross\-platform monetization strategy by integrating TV and digital \(Zee5\) offerings, resulting in larger deal sizes and improved client ROI • Built and scaled geo\-targeted advertising solutions for regional and national clients, unlocking new revenue opportunities across markets • Drove new business development across TV and digital ecosystems, expanding enterprise client base and strengthening pipeline • Conceptualized and executed high\-impact brand solutions and content integration campaigns aligned with program performance and audience insights • Leveraged data insights \(market trends, competition, reach analysis\) to refine sales strategy and optimize revenue performance • Collaborated with internal teams \(content, programming, marketing\) to deliver customized, insight\-led advertising solutions

Senior account manager at SureWaves MediaTech Pvt Ltd, May 2015 \- Aug 2016 · 1 y 3 mo, Bengaluru

Senior account manager at HT Media Ltd, Nov 2013 \- May 2015 · 1 y 6 mo, Bengaluru

## Education

PGDM, Business and Personal/Financial Services Marketing Operations, INDUS BUSINESS ACADEMY \- IBA, BANGALORE

Bachelor of Business Administration \- BBA, Business and Personal/Financial Services Marketing Operations, Institute of Professional Studies and Research \(Utkal University\)

[View the original profile](https://tal.club/meet/prateek-das-1)

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