---
title: "Prashasti Chauhan - Growth Marketer in Bengaluru | Tal"
description: "Meet Prashasti Chauhan, Growth & Content Marketer, Crypto and AI | Built a brand’s entire growth engine from scratch based in Bengaluru. AI stack includes claude code, gemini, and grok. Explore public work links including prashastichauhan.notion.site."
image: "https://tal.club/meet/prashasti-chauhan/share-image"
---

# Prashasti Chauhan on Tal

## Headline

Growth & Content Marketer, Crypto and AI \| Built a brand’s entire growth engine from scratch

## About

I make complicated things worth reading\. That's been the job for 7 years, even though the categories kept changing\. Crypto protocols, Wellness programmes, Product management communities, A government\-backed startup incubator, on paper none of those have anything to do with each other\. In practice it's the same problem every time: something genuinely interesting is buried under language nobody wants to read, and someone has to dig it out\. Here's the thing I've learned doing it\. Most marketing fails because the person writing it never bothered to understand the product\. They write around it\. You can always tell\. So I start by learning the thing properly, even when that means teaching myself a subject from zero, which is how I got into crypto knowing nothing and ended up writing for developers about protocol integrations\. I'm an all\-rounder and I've stopped apologising for that\. Strategy and execution, brand and performance, writing, video, community, events, creator programmes, campaigns, partnerships\. I've built brand voices from scratch and I've sat inside ads manager\. I've produced conventions with a hundred partners and I've edited reels at 2am\. The range is the point, because in every role I've had the thing that was needed kept changing and I'd rather be the person who can do it than the person who has to hire it out\. Lately I've been building AI workflows in Claude Code\. Research pipelines, outreach tooling, systems that handle the repetitive parts\. I'm not an engineer\. I got tired of doing the same boring work by hand and found out you can build your way out of it if you're stubborn enough\. That's roughly how I've learned everything\.

## Location

Bengaluru

## AI stack

claude code

gemini

grok

notion

openai

perplexity

## Work experience

Growth Marketer at Scribble, Jul 2024 \- Mar 2026 · 1 yr 9 mos, Bengaluru, Karnataka, India, Owned social, content, and community for a crypto creator platform\.I built the brand voice from scratch and ran the accounts day to day across X, Instagram, and community channels\. That meant writing, shooting, editing, posting, and talking to creators, not just making a calendar and handing it off\. I also ran partner and KOL campaigns with protocols: briefing, coordination, content, and follow\-through until the work actually shipped\. A lot of the job was making a technical product feel worth paying attention to\. I worked with creators who had no reason to care unless the campaign was clear, the brief was decent, and the experience didn’t waste their time\. I also worked with the product team when something on the platform needed to change, instead of just marketing around the gaps\.

Growth Hacker at The iThrive, Feb 2024 \- Jul 2024 · 6 mos, Pune District, Maharashtra, India, Led content, social, and campaigns for a health and wellness brand, plus the CEO’s personal brand\.I ran multiple accounts at once, shot short\-form video, and planned campaigns around what people were actually doing rather than generic festival posts\. The founder’s page was the interesting part\. I moved her away from product\-detail posts and into conversations, Q&As, and lives so she sounded like a person instead of a catalogue\.It was a small team and a short stint, so the work was hands\-on: content, campaigns, coordination, and making sure the brand didn’t look different on every channel\.

Building Community at The Product Folks, Nov 2022 \- Dec 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, Helped run community programmes and events for one of India’s larger product communities\.I hosted sessions, helped shape the content around them, and handled the unglamorous parts that make events actually happen: announcements, graphics, follow\-ups, and keeping the room from going flat\. A lot of community work looks small from the outside\. Most of it is showing up consistently and making people want to come back\.

Assistant Manager\-Marketing at Atal Incubation Centre\- BIMTECH, Dec 2020 \- Dec 2022 · 2 yrs 1 mo, Noida, Uttar Pradesh, India, Led marketing, partnerships, and events at a government\-backed startup incubator\.This was the first role where I owned the whole engine, not just one channel\. I ran campaigns to bring founders in, closed partners and sponsors, and produced events end to end\. That included an international startup convention, a long event series with Chevening Alumni India, and \#Baithak, a monthly meetup I started because the community needed a regular room, not just one\-off conferences\.I also ran the socials, outreach, and the messy coordination between colleges, sponsors, founders, and internal teams\. It taught me how to get people to show up, which is still most of the job\.

Investment Analyst at Startup Buddy Services Private Limited, Aug 2019 \- Oct 2020 · 1 yr 3 mos, Gurugram, Haryana, India, Worked at an angel investment firm supporting deal flow and portfolio work\.I screened startup applications, sat in early founder conversations, and helped turn that into notes the team could actually use\. I also supported a few portfolio companies and helped with workshops and events when the firm needed extra hands\.It was less “markets” and more “does this founder make sense, and can I explain why\.” Useful training for later, when I had to look at a product and decide what was worth saying in public\.

Research Analyst at TGN Internet, Dec 2018 \- Jul 2019 · 7 mo, Greater Noida

Assistant Manager \- RTA at Alankit Assignments Ltd, Apr 2018 \- Nov 2018 · 7 mo, Mumbai

## Education

Post Graduate Program in Securities Market, Banking, Corporate, Finance, and Securities Law, National Institute of Securities Markets \(NISM\)

Company Secretary, Corporate and Allied Laws, The Institute of Company Secretaries of India

## Public links

- prashastichauhan\.notion\.site: https://prashastichauhan\.notion\.site/Prashasti\-Portfolio\-9137d22daeae402594d8ce8425f24525

[View the original profile](https://tal.club/meet/prashasti-chauhan)

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