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Prashant Singh Rajput

Pricing & Revenue Manager | E-commerce & Hospitality | P&L Ownership · Growth & Monetization Strategy · Performance Marketing | Flipkart · TATA 1mg · PRISM (OYO)

Greater Bengaluru Area

6+ years of work experience

Flipkart
Dec 20241 yr 10 mosPresent

Bengaluru

Core P&L & Revenue Impact - Shopsy BU Drove 4% EBITDA margin expansion through dynamic pricing, elasticity modeling & promotional optimization across 5 mil+ SKUs. Increased ARPU +9%, ASP +10%, funnel CVR +17% via data-backed pricing frameworks & cohort-level segmentation. Achieved 22% campaign ROI uplift, 8% marketing burn reduction through GTM strategy & customer cohort targeting. Central Charter Projects: Manufacturer Direct Sourcing | +12% order velocity, 5% ASP compression, direct supply chain integration Vertical Growth Initiative | Activated 190 underrepresented verticals, +19% orders, +30% in-stock availability Assisted E-Commerce Scale | Hyperlocal model: 12 states, 84K households, 75x GMV growth ($22K → $1.8M/month, 6 months)
OYO
Sep 20231 yr 3 mosNov 2024

Gurugram, Haryana, India

• Orchestrated pricing & revenue management initiatives across the LatAm region (Brazil & Mexico), resulting in a 18% YOY increase in overall revenue in the last quarter (JFM'24). • Negotiated exclusive partnerships with key OTAs and patrons in LatAm, leading to a 26% increase in bookings and a 16% improvement in ADR. • Implemented dynamic pricing algorithms, resulting in a 20% uplift in RevPAR across key markets, exceeding industry benchmarks. • Led advertising campaigns tailored to target demographics, and optimized advertising spend, achieving a 24% increase in direct bookings from the LATAM region, surpassing ROI benchmarks. • Provided regular performance analysis and reporting, delivering actionable insights and recommendations to drive continuous improvement.
Tata 1mg
May 20221 yr 5 mosSep 2023

● Developed and implemented pricing strategies for the e-pharmacy, and e-diagnostics platform to drive growth, build new revenue channels, increase profitability, and reduce churn. ● Analysed category performance data at SKU level for 5 lakhs+ SKUs, developed promotional strategies, and managed pricing models to increase revenue by 24% in FY 2022-23. ● Defined the most relevant product mix and assortment at the SKU level for both online and brick-and-mortar stores. ● Collaborated with cross-functional teams including marketing, merchandising, and operations to align pricing and promotions strategies for monthly and seasonal sales. ● Developed KPI reports at category levels on revenue & pricing performance, including sales, margins, assortment, and customer satisfaction metrics keeping adherence to AOP. ● Provided sellout forecasts to the Supply Chain at the SKU level, ensuring optimal stock levels and minimizing bounce rates due to product unavailability. Additionally, tracked negative margin reconciliation at both brand and SKU levels.
Tata 1mg
Jul 20201 yr 10 mosApr 2022

Building Pricing and Revenue Management for the e-pharmacy in the Category team.
ITC Hotels
Apr 20193 mosJun 2019

Gurgaon, India

Prashant’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
Microsoft Copilot
Microsoft Copilot

Education

BML Munjal University

Master of Business Administration, Marketing

BML Munjal University

20182 yrs2020
Imperial Business School

Master of Business Administration (MBA), Summer School

Imperial Business School

20192019

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Headline

Pricing & Revenue Manager | E-commerce & Hospitality | P&L Ownership · Growth & Monetization Strategy · Performance Marketing | Flipkart · TATA 1mg · PRISM (OYO)

About

🎯 Driving Growth & Profitability Through Strategic Pricing & Revenue Management Results-driven Pricing & Revenue Manager with 6+ years of expertise in designing dynamic pricing models, executing data-backed strategies, and delivering measurable revenue uplift across ecommerce, hospitality, and healthtech. 💼 What I Do: • Design & implement dynamic pricing & revenue management frameworks • Lead P&L ownership initiatives (4% EBITDA margin improvement at Flipkart- Shopsy BU) • Execute growth strategies that drive 10-20% revenue uplift & 17%+ funnel conversion • Build data-driven pricing models using analytics, elasticity analysis & competitive intel • Scale monetization across new verticals & customer segments 🚀 Recent Wins: ✓ Grew Shopsy assisted e-commerce 75x in 6 months ($22K → $1.8M/month) ✓ Improved ARPU by 9% through targeted pricing & cashback optimization ✓ Delivered 18% YoY revenue increase across LatAm (Brazil, Mexico) ✓ Achieved 20% RevPAR uplift through dynamic pricing algorithms ✓ Scaled e-pharma revenue roadmap for 500K+ SKUs with 24% growth 🛠️ Tech Stack: SQL | Python | Power BI | Tableau | Looker | Salesforce | Google Analytics 📍 Expertise Areas: Pricing Strategy | Revenue Management | Ecommerce GTM | Demand Planning | Customer Segmentation | Growth & Monetization | P&L Ownership 🌍 International Experience: India, Brazil, Mexico Let's connect if you're building pricing, revenue, or growth teams!

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

Microsoft Copilot

Work experience

Pricing & Planning Manager at Flipkart, Dec 2024 - Present · 1 yr 10 mos, Bengaluru, Core P&L & Revenue Impact - Shopsy BU Drove 4% EBITDA margin expansion through dynamic pricing, elasticity modeling & promotional optimization across 5 mil+ SKUs. Increased ARPU +9%, ASP +10%, funnel CVR +17% via data-backed pricing frameworks & cohort-level segmentation. Achieved 22% campaign ROI uplift, 8% marketing burn reduction through GTM strategy & customer cohort targeting. Central Charter Projects: Manufacturer Direct Sourcing | +12% order velocity, 5% ASP compression, direct supply chain integration Vertical Growth Initiative | Activated 190 underrepresented verticals, +19% orders, +30% in-stock availability Assisted E-Commerce Scale | Hyperlocal model: 12 states, 84K households, 75x GMV growth ($22K → $1.8M/month, 6 months)

Pricing & Revenue Manager at OYO, Sep 2023 - Nov 2024 · 1 yr 3 mos, Gurugram, Haryana, India, • Orchestrated pricing & revenue management initiatives across the LatAm region (Brazil & Mexico), resulting in a 18% YOY increase in overall revenue in the last quarter (JFM'24). • Negotiated exclusive partnerships with key OTAs and patrons in LatAm, leading to a 26% increase in bookings and a 16% improvement in ADR. • Implemented dynamic pricing algorithms, resulting in a 20% uplift in RevPAR across key markets, exceeding industry benchmarks. • Led advertising campaigns tailored to target demographics, and optimized advertising spend, achieving a 24% increase in direct bookings from the LATAM region, surpassing ROI benchmarks. • Provided regular performance analysis and reporting, delivering actionable insights and recommendations to drive continuous improvement.

Assistant Manager - Pricing & Revenue Management at Tata 1mg, May 2022 - Sep 2023 · 1 yr 5 mos, ● Developed and implemented pricing strategies for the e-pharmacy, and e-diagnostics platform to drive growth, build new revenue channels, increase profitability, and reduce churn. ● Analysed category performance data at SKU level for 5 lakhs+ SKUs, developed promotional strategies, and managed pricing models to increase revenue by 24% in FY 2022-23. ● Defined the most relevant product mix and assortment at the SKU level for both online and brick-and-mortar stores. ● Collaborated with cross-functional teams including marketing, merchandising, and operations to align pricing and promotions strategies for monthly and seasonal sales. ● Developed KPI reports at category levels on revenue & pricing performance, including sales, margins, assortment, and customer satisfaction metrics keeping adherence to AOP. ● Provided sellout forecasts to the Supply Chain at the SKU level, ensuring optimal stock levels and minimizing bounce rates due to product unavailability. Additionally, tracked negative margin reconciliation at both brand and SKU levels.

Lead Pricing & Revenue Management at Tata 1mg, Jul 2020 - Apr 2022 · 1 yr 10 mos, Building Pricing and Revenue Management for the e-pharmacy in the Category team.

Sales And Marketing Intern at ITC Hotels, Apr 2019 - Jun 2019 · 3 mos, Gurgaon, India

Education

Master of Business Administration, Marketing, BML Munjal University

Master of Business Administration (MBA), Summer School, Imperial Business School