---
title: "Prashant Priyadarshi - Senior Manager | Head – Communication Design & Strategy in Bengaluru | Tal"
description: "Meet Prashant Priyadarshi, Strategic Product & Brand Marketing Leader | IIM Bangalore | TEDx Speaker | GTM Strategy | Customer Experience | Product Storytelling | Connected Ecosystems | Ex AJIO based in Bengaluru. AI stack includes claude, cursor, and dalle."
image: "https://tal.club/meet/prashant-priyadarshi/share-image"
---

# Prashant Priyadarshi on Tal

## Headline

Strategic Product & Brand Marketing Leader \| IIM Bangalore \| TEDx Speaker \| GTM Strategy \| Customer Experience \| Product Storytelling \| Connected Ecosystems \| Ex AJIO

## About

I am a Strategic Product, Brand & Communication Strategy Leader with 13\+ years of experience building customer centric brand ecosystems across mobility, retail, fashion, and digital first businesses\. My work sits at the intersection of Product Marketing, Go to Market Strategy, Customer Experience, Brand Storytelling, and Integrated Marketing, where I translate product innovation into compelling customer experiences that drive business growth\. I enjoy connecting strategy, creativity, technology, and execution to build brands people trust and products customers adopt\. At MATTER, I lead communication design and strategy across the connected EV ecosystem, shaping product launches, GTM initiatives, customer journeys, platform storytelling, and integrated brand experiences across digital, retail, dealerships, service, and enterprise platforms\. I partner closely with Product, Technology, Engineering, and Business teams to build scalable communication systems, AI enabled creative operations, and customer experiences that strengthen launch readiness, operational efficiency, and brand consistency\. Previously, at AJIO \(Reliance Retail\) and Lifestyle \(Landmark Group\), I led large scale brand communication, content ecosystems, retail experience, and creative operations across multiple consumer brands\. My focus has consistently been on building scalable systems, improving execution, enabling cross functional collaboration, and creating meaningful customer experiences at scale\. Beyond my corporate journey, I am a TEDx Speaker and the founder of Lehza, a storytelling platform exploring resilience, empathy, creativity, and meaningful conversations\. I believe the strongest brands are built not only through great campaigns, but through experiences that create lasting emotional connections with people\. I am currently pursuing the Executive General Management Programme \(EGMP\) at the Indian Institute of Management Bangalore, further strengthening my expertise in business strategy, leadership, finance, innovation, and organizational transformation as I continue building toward senior leadership roles in Product Marketing, Brand Marketing, GTM Strategy, and Customer Experience\. Areas of Interest • Product Marketing • Brand Management • GTM Strategy • Customer Experience • Product Storytelling • Communication Strategy • Connected Ecosystems • AI Enabled Marketing • Strategic Leadership • Business Transformation

## Location

Bengaluru

## AI stack

claude

cursor

dalle

elevenlabs

gemini

ChatGPT

## Work experience

Senior Manager \| Head – Communication Design & Strategy at Matter, Dec 2023 \- Present · 2 yrs 10 mos, India, I lead Product, Brand, and Communication Strategy across MATTER's connected electric mobility ecosystem, partnering with Product, Engineering, Digital Technology, UX, Retail, Marketing, and Business teams to translate product innovation into customer experiences that drive adoption, engagement, and brand differentiation\. Key Highlights • Led end to end Brand, Customer Experience, and Communication Strategy across MATTER's connected EV ecosystem, spanning product launches, retail, app onboarding, service communication, digital engagement, and enterprise platforms\. • Directed integrated GTM strategy and launch communication for MATTER AERA, AERATHON, Matter Looped, and Apparel '07', aligning product positioning with customer experience and business objectives\. • Partnered with Product, UX, and Digital Technology teams to shape communication architecture, onboarding journeys, interface content, and rider facing experiences across connected mobility platforms, including Matter Pulse, Matter Galaxy, and Matter Orbit\. • Built customer communication systems across connected mobility products, unifying digital, retail, dealership, ownership, and service touchpoints into a seamless customer journey\. • Led a multidisciplinary organization of 12 to 18 professionals across Communication Design, Content Strategy, New Media Design, and Production Design through four functional leaders while directing agency partnerships and cross functional execution\. • Established scalable creative operations through governance frameworks, briefing systems, workflow planning, quality standards, and AI enabled processes, improving production efficiency by 40% while delivering 300\+ creative assets every month\. • Partnered with senior leadership across Product, Technology, Sales, Marketing, Retail, and Customer Experience to align product storytelling, integrated marketing, and customer centric experiences with business growth and launch readiness\.

Founder and Host at Lehza\.in, Mar 2017 \- Present · 9 yrs 7 mos, Bengaluru, Karnataka, India, Founded Lehza, a storytelling platform exploring leadership, creativity, entrepreneurship, and human experiences through long form conversations with founders, creators, marketers, and industry leaders\. • Host and curate conversations that explore innovation, resilience, branding, leadership, and the ideas shaping the future of business and culture\. • Built a growing thought leadership platform that extends meaningful conversations beyond corporate marketing into creativity, entrepreneurship, and human connection\.

Creative Director & Studio Manager at AJIO\.com, Sep 2022 \- Dec 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India, Led one of India's largest fashion content ecosystems, driving integrated brand communication, creative operations, and scalable production systems across AJIO and Reliance Retail's fashion portfolio\. Key Contributions • Led integrated campaign ecosystems, seasonal storytelling, catalog production, and customer facing content experiences across AJIO, AZORTE, Trends, and Reliance private labels\. • Directed a multidisciplinary team of 13 professionals and production operations across 10 studios, delivering approximately 22,000 product images every month while maintaining speed, quality, and brand consistency\. • Partnered with Brand Marketing, Category, Merchandising, and Business teams to strengthen customer journeys, product storytelling, and digital commerce experiences across multiple fashion categories\. • Established scalable production governance through K2 asset management, workflow optimization, planning frameworks, product mapping, and quality systems, significantly improving throughput and operational efficiency\. • Enabled studio productivity to increase from 80 to more than 100 looks per studio, improving delivery capacity without compromising creative excellence\. • Built collaborative operating models across creative, styling, production, casting, and photography teams, enabling faster campaign execution at scale\.

Manager \- Marketing \(Brand Communications and Product Visual Merchandising\) at Landmark Group, Aug 2018 \- Sep 2022 · 4 yrs 2 mos, Bengaluru, Karnataka, India, Led customer experience and retail communication initiatives across Lifestyle's nationwide retail ecosystem, translating seasonal brand strategy into engaging in store experiences\. Key Contributions • Designed customer centric retail communication systems, visual storytelling frameworks, and seasonal brand narratives across more than 110\+ Lifestyle stores nationwide\. • Partnered with Buying, Merchandising, Marketing, Design, and Retail Operations teams to strengthen product storytelling, customer journeys, and brand consistency across retail environments\. • Developed and implemented SOPs, training programmes, and execution frameworks that improved communication quality and operational consistency across stores\. • Led range previews, retail activations, lookbooks, and seasonal launches designed to improve customer engagement and strengthen brand storytelling at the point of experience\. • Trained frontline retail leadership on seasonal themes, customer engagement, and brand language, helping create a more consistent customer experience across the network\.

Project Manager – Brand Marketing, Retail Experience & Visual Merchandising at Atlas Brands P Ltd, Apr 2017 \- Aug 2018 · 1 yr 5 mos, Led brand development and retail expansion initiatives for emerging fashion brands by integrating brand strategy, retail experience, product storytelling, and cross functional execution\. Key Contributions • Led brand development, launch planning, and integrated marketing initiatives for COVO, translating business strategy into customer facing brand experiences across retail environments\. • Built retail concepts, communication systems, campaign assets, and visual storytelling frameworks that strengthened brand positioning and customer engagement\. • Partnered with Business, Design, Production, Retail, and Vendor teams to deliver consistent launch experiences across stores, campaigns, and activation touchpoints\. • Established execution frameworks and project governance systems to improve rollout quality, stakeholder alignment, and launch readiness\. • Enabled seamless collaboration across multiple functions, ensuring timely execution of store launches, campaign rollouts, and customer experience initiatives\.

Visual Merchandising Manager at Atlas Brands P Ltd, Mar 2015 \- Mar 2017 · 2 yrs 1 mo, Led retail communication and visual merchandising initiatives across multiple fashion brands, creating customer centric retail experiences through visual storytelling and execution excellence\. Key Contributions • Led in store communication, seasonal launches, and visual merchandising initiatives that improved product visibility and strengthened customer engagement\. • Built visual merchandising standards, display systems, signage frameworks, and execution guidelines to ensure consistent brand presentation across retail locations\. • Partnered with Buying, Retail Operations, and Marketing teams to align merchandising execution with seasonal campaigns and commercial priorities\. • Established SOPs, execution processes, and training frameworks that improved operational efficiency and store level consistency\. • Enabled successful launch rollouts through cross functional coordination across vendors, production partners, and retail teams\.

## Education

Executive General Management Programme \(EGMP\) – Executive Education, Business Administration and Management, Indian Institute of Management Bangalore

Bachelor of Design \(B\.Des\), Fashion and Lifestyle Accessory Design, National Institute of Fashion Technology \(NIFT\)

[View the original profile](https://tal.club/meet/prashant-priyadarshi)

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