Prashant Mohan
Product @ Booking
Bengaluru
7+ years of work experience
Mar 20267 mosPresent
Bengaluru
Jun 20241 yr 10 mosMar 2026
Bengaluru
Feb 20231 yr 2 mosMar 2024
Paris, Île-de-France, France
I worked in the Promote & Animate team, that owned all the temporary mechanisms on the website (promotions, commercial operations, advertisements)
- Worked with Legal team and other stakeholders to identify and deliver changes to be made to our advertising assets to comply with Digital Services Act in Europe
- Identified, developed and prioritised initiatives to increase our onsite advertising revenue from brands (better ROI formats, leaner trade marketing process etc.)
- A/B tested and launched multiple features and improved versions aimed at increasing advertising revenues and improving conversion rate in collaboration with Design and Engineering
Apr 20226 mosSep 2022
Paris, Île-de-France, France
I was part of the Event Platform team, responsible for ingesting, processing and storing all types of events
- Worked on the query experience in the event search bar by developing a smarter autocomplete
- Came up with a plan to ingest and handle events that arrive late
- Studied an adjacent market to identify entry opportunities, and presented the recommendations to leadership
Aug 20201 yrJul 2021
Bengaluru, Karnataka, India
I was part of the Smart Devices team where the goal was to build a measurement system for viewership on OTT platforms like Prime and Netflix
- Designed, built and automated the creation of a reference library of more than 100,000 hours of audio across multiple OTT platforms for our in-house matching systems
- Helped build a standard of measurement for viewership on OTT platforms by tracking metrics such as Device Viewership, Duration of Viewership and number of Active Users
- Set up an ETL pipeline for the viewership data for querying and sharing
- Wrote APIs to scrape content data from the OTT platforms and built a pipeline to continuously ingest and add the content to our reference library
- Mentored a junior developer in programming methodologies and non technical aspects of the job
Jul 20182 yrs 1 moJul 2020
Bengaluru, Karnataka, India
As a part of the Advertising Engineering team,
- Implemented new ways to target advertisements to people through our in house ad server and helped revamp the advertiser console, a console used to create and manage digital ads by the Ad Ops team
- Implemented a Campaign Goal Optimisation service which automatically optimised the Click Through Rates (CTR) and View Through Rates (VTR) of digital ads, avoiding the need for manual intervention and thus saving the time of the Ad Ops team
- Designed and built several other smaller services from scratch
Jan 20186 mosJun 2018
Bengaluru, Karnataka, India
Pursued a 6 month internship during the last (8th) semester of Engineering
As an intern in the Advertising Engineering team,
- Built a dashboard to show the segmentation of target audience that can be reached through a TV advertisement with slicing and dicing across various parameters such as broadcaster, demographics etc.
- Implemented fixes for several bugs which used to crop up repeatedly
Prashant’s AI Stack
Education
Master in Management - Grande Ecole, Business Administration and Management, General
ESSEC Business School
20212 yrs2023
Bachelor of Engineering, Computer Science
RV College of Engineering
20144 yrs2018
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