Headline

Growth & Marketing Leader with 15+ Years | Scaling Revenue, Profitability & High-Performance Teams Across D2C, Ecommerce & Omnichannel Businesses

About

Growth Marketing Strategist | 15+ Years Driving Real Business Impact I’m a hands-on marketer with over 15 years of experience helping brands grow smarter — not just bigger. My work spans across high-growth startups, consumer brands, and large organizations where I’ve led digital and performance marketing efforts from the ground up. What truly excites me is solving real business problems. I’ve built and scaled customer acquisition funnels, managed full-funnel performance strategies, and improved marketing ROI across platforms like Google, Meta, and emerging channels. I’m equally comfortable rolling up my sleeves to run campaigns as I am presenting growth strategies in the boardroom. More than just numbers, I care deeply about building meaningful experiences for customers — whether that means launching a D2C brand from scratch or optimizing retention through personalized journeys across WhatsApp, email, and SMS. I lead with a collaborative mindset, having built and mentored cross-functional teams of growth marketers, content creators, analysts, and product partners. I believe the best results come when creativity meets clear goals and data-backed execution.

Location

Bengaluru

AI stack

claude

gemini

perplexity

Canva Magic Studio

ChatGPT

Work experience

VP - Sales and Marketing at TVARRA, Nov 2025 - May 2026 · 7 mos, Bangalore Urban, Karnataka, India, Scaled revenue from ₹12L to ₹25L MRR (108% growth). Improved ROAS from <1 to 2.5+ and increased AOV from ₹700 to ₹1800. Reduced CAC by up to 68% across channels. Drove revenue growth across market places like Amazon, Flipkart, Instamart, Tata Cliq, Myntra, Nykaa. Built scalable growth engine across channels. Owned revenue and profitability for D2C and marketplace business. Launched 2 offline retail stores and managed end-to-end operations. Defined GTM strategy for D2C + marketplace. Led pricing & unit economics optimization. Built multi-channel growth roadmap. Built and led cross-functional team across marketing, marketplace and operations.

Deputy General Manager Growth at Eureka Forbes Ltd, Oct 2023 - Dec 2024 · 1 yr 3 mos, Bangalore Urban, Karnataka, India

Marketing Director at DrinkPrime, Feb 2022 - Oct 2023 · 1 yr 9 mos, Bengaluru, Karnataka, India

Director of Growth at DrinkPrime, Feb 2022 - Oct 2023 · 1 yr 9 mos, Increased monthly subscriptions from 2,500 to 5,800. Reduced CAC from ₹1600 to ₹550. Reduced churn rate from 3% to 1.2%, significantly improving LTV and overall revenue. Improved ROAS to 8+. Handled upto 12 Cr. annual budget. Did business association/partnerships with rental platforms like Rentomozo, Furlenco. Planned and executed referral program.

Digital Marketing Consultant at Epsilon India, Apr 2019 - Jun 2021 · 2 yrs 3 mos, Greater Bengaluru Area

Senior Online Marketing Manager at DCMN, Apr 2017 - Mar 2019 · 2 yrs, Bangalore

Education

PGDBM, Marketing and Operations, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Engineering (B.E), Computer Science, University of Rajasthan