Headline

--Marketing Analyst | Consumer Behaviour & Market Research | Tata Steel Intern | BBA Marketing @ Amity | Open to Marketing Roles in Bangalore

About

🎯 I help brands understand their customers better — because great marketing starts with knowing who you're talking to. I'm Prashant Pandey, a Marketing Management student at Amity University, Bhubaneswar (BBA, Class of 2026), with hands-on experience at TATA STEEL as a Market Management Intern — one of India's most respected conglomerates. During my internship, I: ✅ Analyzed competitor activities and presented strategic findings to senior management ✅ Conducted in-depth market research on customer needs, buying behavior, and preferences ✅ Led a CSR & Consumer Trust Study integrated with Sales Data Analysis — bridging brand perception with business outcomes My core strengths sit at the intersection of: 📊 Market Analysis & Consumer Behaviour Research 🧠 Strategic Planning & Brand Management 💡 Digital Marketing & Sales Strategy 📈 Data Interpretation & Insight Communication I'm multilingual — fluent in English (C1/Advanced), Hindi (Native), and Bengali (B2) — which gives me a strong edge in diverse, pan-India marketing environments.

Location

Bhubaneswar

AI stack

glama

inception

n8n

opencode

Work experience

Marketing Analyst at Internship, Jun 2025 - Jul 2025 · 2 mos, Jamshedpur, Jharkhand, India, Worked within the Market Management vertical at one of India's largest steel & diversified conglomerates. 🔹 Conducted structured market research to map customer needs, purchase preferences, and behavioral patterns across segments 🔹 Tracked and analyzed competitor activities across key markets; compiled strategic reports presented to senior management 🔹 Executed a CSR & Consumer Trust Study combined with Sales Data Analysis — providing actionable insights on how brand trust correlates with consumer purchasing decisions 🔹 Developed skills in data interpretation, insight communication, and cross-functional stakeholder reporting Key Skills Applied: Market Research · Competitor Analysis · Consumer Behaviour · Sales Data Analysis · Report Writing · Strategic Thinking

Education

Bachelor of Business Administration, Marketing, amity University