---
title: "Prasad Shivappa K - Chief Engineer - Core Electronics in Bengaluru | Tal"
description: "Meet Prasad Shivappa K, Technology & Business Leader | 22+ Years in Automotive ADAS/AD, IoT & Consumer Electronics | R&D, Product Management , Market Expansion , Presales & Global Delivery | Led 100+ Engineers based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/prasad-shivappa-kariputtakkalavar/share-image"
---

# Prasad Shivappa K on Tal

## Headline

Technology & Business Leader \| 22\+ Years in Automotive ADAS/AD, IoT & Consumer Electronics \| R&D, Product Management , Market Expansion , Presales & Global Delivery \| Led 100\+ Engineers

## About

With over 22 years of experience spanning R&D, embedded systems, product management, program execution, and strategic business development, I bring a proven ability to lead complex technology organizations and deliver scalable business outcomes\. Throughout my career, I have held senior leadership roles including Global Chief Engineer, Business Unit Head, and Customer Area Head for Indian OEMs\. I have successfully led global, cross\-functional teams across systems, hardware, software, validation, processes, and cybersecurity, delivering multiple embedded and automotive products from concept through deployment\. While my predominant experience lies in Automotive ADAS and ECU platforms, I have also driven end\-to\-end product development in IoT, multimedia, and consumer electronics domains\. My experience also includes strong engagement in presales, RFI/RFQ ownership, roadmap definition, and customer\-facing technical solutioning for global OEMs\. I am known for bridging engineering excellence with disciplined execution and stakeholder alignment, while ensuring compliance with automotive standards such as ISO 26262, ISO 21434, ASPICE, and related quality processes\. I am equally comfortable operating at a strategic level and driving hands\-on execution to resolve complex technical and delivery challenges\. In my current role as Global Chief Engineer – Core Electronics at Inteva Products, reporting to the CTO and Senior Vice President in a matrix organization, I head the global electronics function and own ECU development for more than 20 active OEM programs worldwide\. I am responsible for defining the electronics product roadmap, aligning technology strategy with future market needs, and ensuring disciplined execution across global engineering teams\. Previously, at Magna Electronics, I built and scaled the ADAS ECU business line and led the customer area for Indian OEMs\. I played a key role in developing and deploying innovative ADAS and autonomous products, leading presales and technical solutioning efforts, and establishing long\-term customer trust\. Major Achievements: • Product development from conceptualization till delivery/deployment • Secured consideration for 500M $ business opportunity • Building ADAS ECU business line in Veoneer \(Magna Electronics\) • Building ADAS center of excellence in HCL \(FORD, Chennai\) • Managed RFI/RFQ processes for Automotive OEMs

## Location

Bengaluru

## AI stack

claude

## Work experience

Chief Engineer \- Core Electronics at Inteva Products, Jan 2025 \- Jan 2026 · 1 y, Bengaluru, • Head of Department for global electronics engineering \(Systems, Software, Hardware, V&V, QMS\) across India, USA, Europe, China, Korea, and Japan\. • Own full operational responsibility for 20\+ global automotive electronics programs across advanced development, R&D, and SOP production stages\. • Act as primary point of contact for program status, forecasts, quality metrics, risks, and delivery commitments\. • Coordinate and synchronize activities across systems, software, hardware, validation, manufacturing, procurement, and suppliers in a multi\-site global setup\. • Drive forward\-looking risk management, identifying technical, schedule, and supply\-chain risks with defined mitigation and containment actions\. • Ensure compliance with quality and safety standards including ISO 26262, ASPICE, EMC, and cybersecurity\. • Provide regular top\-level project reporting to executive leadership and business management\.

Senior Manager at Magna International, Feb 2019 \- Jan 2025 · 6 yrs, Bengaluru, • ADAS ECU BU \- Head 2019 till 2022: Product Management and Innovation: Leading multi\-million\-dollar global businesses in Automotive sectors, driving product innovation\. Products: Event Recorder \- Digital Data Storage for Autonomous Vehicle Global Navigation Motion Module High\-Definition Localization Module Driver monitoring System Customer Area Head 2023 Onwards : • Presales Support for India OEMs : Successfully handled RFI/RFQ responses for AD/ADAS systems\. Proficiently assessed OEM requirements and proposed optimal computing solutions, considering various sensor combinations and functionalities to achieve desired features\. • Strategic Business Development and Client Relationship Management: Conducted regular business meetings, workshops, and tech shows with major Indian automotive OEMs, showcasing Magna Electronics' ADAS capabilities\. Negotiated business terms and provided updates on ADAS product roadmap and feature differentiators, influencing executive decision\-makers to recognize the value proposition\. Conducted competitor analysis and forecasted take rates and market trends for AD/ADAS systems and sensors at global, national, and OEM\-specific levels • New Business Opportunities and Market Expansion: Proactively identified and pursued new business opportunities in the automotive sector, particularly in AD/ADAS systems and sensors, aligning with yearly business plans\. Managed key client relationships while cultivating new ones to expand Magna Electronics' market presence and meet business objectives\. • Team Leadership and Development: Building and managing cross\-functional teams of engineers and technical experts, fostering a culture of collaboration, innovation, and continuous improvement\. Providing mentorship and guidance to team members, ensuring alignment with organizational goals\.

Senior Technical Manager at HCL Technologies, Dec 2016 \- Feb 2019 · 2 yrs 3 mos, Senior Technical Management: Object Detection Based Camera View Smart Camera System Building ADAS center of excellence

Technical Specialist at Tata Elxsi, Oct 2014 \- Dec 2016 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Surround View System and parking assistance

Founder and Director at Entrepreneur in IT, Mar 2013 \- Oct 2014 · 1 yr 8 mos, \(Entrepreneurial Experience\) • Established organization • Successfully executed proof of concepts for agricultural automation products • Conducted impactful demos and drove business development efforts • Finalized a comprehensive business plan, orchestrated resource planning and facilitated hiring processes • Strategically planned and managed budget allocations • Identified suitable vendors to support project objectives

## Education

EGMP, General Management, Indian Institute of Management Bangalore

BE, Electronics and communications, BIET

[View the original profile](https://tal.club/meet/prasad-shivappa-kariputtakkalavar)

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