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Prarthana Jain

UI/UX Designer @Healthfab | Prev @Nykaa, @NxtWave | E-commerce CRO | A/B Testing

Bengaluru

1+ year of work experience

Healthfab
Jul 20263 mosPresent

Bengaluru

• Driving Conversion Rate Optimization (CRO) by optimizing end-to-end website funnels, leading A/B testing and experimentation, and leveraging user behavior insights to deliver data-driven UX improvements that increase conversions and enhance user experience.
Nykaa
Jan 20264 mosApr 2026

Mumbai

• Improved product discoverability and reduced decision-making time by redesigning key shopping journeys across Nykaa Now (Quick Commerce).  • Designed experiences for Chatgpt MCP server, enabling personalized product discovery and shopping journeys.  • Contributed to the redesign, developer handoff, and grooming of the fashion quick checkout flow that drove +65 bps conversion growth and ~₹64 Cr ARR impact.
NxtWave
May 20254 mosAug 2025

Hyderabad

• Redesigned KYC Portal (Telugu Region) that reduced Kyc agent time from 45 mins to 5 mins per call. • Designed and developed Project Gallery (Framer CMS) to showcase student projects with live demos & code, increased lead generation with 40% of visitors completing forms. • Analyzed sales funnel data for AI + Full Stack & 4.0 Tech Initiative; created PRDs, landing pages (using no-code tools), and validated concepts with stakeholders, unlocking new user segments and boosting webinar leads. • Designed Job Trends & Career Quiz Initiative to guide students toward relevant roles and subtly promote company courses.
Xploar.ai
Aug 20246 mosJan 2025

Hyderabad

• Delivered an MVP prototype for the Townhall feature aimed at boosting engagement
Jun 20243 mosAug 2024

Remote

• Delivered an MVP prototype for the Townhall feature aimed at boosting engagement

Prarthana’s AI Stack

lovable
lovable
manus
manus

Education

Unitedworld Institute of Design (UID)

Bachelor of Design, Interaction Design

Unitedworld Institute of Design (UID)

20224 yrs2026

Smt Sulochanadevi Singhania School

200814 yrs2022

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Headline

UI/UX Designer @Healthfab | Prev @Nykaa, @NxtWave | E-commerce CRO | A/B Testing

About

I'm fascinated by what makes people click, scroll, stay... or leave. Every button, every checkout step, every tiny interaction tells a story. I love figuring out why users behave the way they do and designing experiences that make saying "yes" feel effortless. Whether it's an Ecommerce store, a SaaS product, or a mobile app, I enjoy designing experiences that are intuitive, scalable, and built to convert. When I'm not obsessing over conversion funnels or debating whether a CTA should move 20 pixels to the left, I'm: • Exploring how AI is changing the way we think, create, and build • Understanding why people do what they do • Exploring new cafes, places, and conversations that somehow turn into creative inspiration ☕ Always happy to connect with people who love building products that users enjoy and businesses grow with.⭐️

Location

Bengaluru

AI stack

lovable

manus

Work experience

UI/UX Designer at Healthfab, Jul 2026 - Present · 3 mos, Bengaluru, • Driving Conversion Rate Optimization (CRO) by optimizing end-to-end website funnels, leading A/B testing and experimentation, and leveraging user behavior insights to deliver data-driven UX improvements that increase conversions and enhance user experience.

Product Designer at Nykaa, Jan 2026 - Apr 2026 · 4 mos, Mumbai, • Improved product discoverability and reduced decision-making time by redesigning key shopping journeys across Nykaa Now (Quick Commerce). • Designed experiences for Chatgpt MCP server, enabling personalized product discovery and shopping journeys. • Contributed to the redesign, developer handoff, and grooming of the fashion quick checkout flow that drove +65 bps conversion growth and ~₹64 Cr ARR impact.

Product Designer at NxtWave, May 2025 - Aug 2025 · 4 mos, Hyderabad, • Redesigned KYC Portal (Telugu Region) that reduced Kyc agent time from 45 mins to 5 mins per call. • Designed and developed Project Gallery (Framer CMS) to showcase student projects with live demos & code, increased lead generation with 40% of visitors completing forms. • Analyzed sales funnel data for AI + Full Stack & 4.0 Tech Initiative; created PRDs, landing pages (using no-code tools), and validated concepts with stakeholders, unlocking new user segments and boosting webinar leads. • Designed Job Trends & Career Quiz Initiative to guide students toward relevant roles and subtly promote company courses.

UI/UX Designer at Xploar.ai, Aug 2024 - Jan 2025 · 6 mos, Hyderabad, • Delivered an MVP prototype for the Townhall feature aimed at boosting engagement

UI/UX Designer at Storehive, Jun 2024 - Aug 2024 · 3 mos, Remote, • Delivered an MVP prototype for the Townhall feature aimed at boosting engagement

Education

Bachelor of Design, Interaction Design, Unitedworld Institute of Design (UID)

Smt Sulochanadevi Singhania School

Prarthana Jain - UI/UX Designer in Bengaluru | Tal