Headline

Growth Marketing Leader | Performance marketing |Fintech | Acquisition●Retention●Engagement●User analytics & Conversion rate optimization●Fintech●B2C Loans●Risk analytics●9+ yrs exp of building growth engines

Location

Pune District

AI stack

claude

codex

openai

opencode

Work experience

Infrastructure Engineer at Wipro, Worked as an L1 Engineer on a monitoring project, responsible for real-time surveillance of IT infrastructure including servers, networks, and application services using monitoring tools. Monitored alerts and events across enterprise environments, performing first-level triage to classify incidents by severity and escalating to L2/L3 teams in accordance with SLA commitments. Executed standard operating procedures (SOPs) for incident response, ensuring timely acknowledgement, logging, and resolution tracking via ITSM ticketing systems. Maintained shift-based monitoring coverage and generated daily/weekly availability and incident trend reports for stakeholder review. Developed foundational skills in IT operations, infrastructure health monitoring, and cross-team coordination that underpinned subsequent technical career growth.

Performance Manager at Bajaj Finance Limited, Designed and executed cross-sell analytics strategy across the Payments ecosystem (Acquiring + Issuance), driving data-led product penetration across Personal Loan, Merchant PL, EMI Card, and Insurance verticals. Orchestrated end-to-end campaign analytics lifecycle — hypothesis design, A/B experimentation, performance monitoring, and post-campaign ROI attribution — across App Push, SMS, RCS, WhatsApp, Meta, and Google channels. Built predictive customer segmentation models using SQL to enable risk-based targeting, improving approval rates and reducing portfolio risk exposure. Developed and maintained real-time Power BI dashboards to track KPIs (CAC, CTR, Conversion Rate, ROAS) for senior leadership, enabling weekly data-driven business reviews. Led EMI Card sourcing analytics and merchant onboarding data strategy, resulting in measurable improvement in merchant activation rates.

Analyst at Bajaj Finance Limited, Built cross-sell analytics frameworks for Merchant App and Field Sales channels, enabling systematic identification of upsell opportunities across the existing customer base. Developed lifecycle-based customer targeting strategies using cohort analysis and RFM segmentation, increasing cross-sell conversion by approximately 30%. Collaborated with product and tech teams to instrument data pipelines and ensure clean, reliable data flows into reporting systems. Designed SQL-based campaign selection logic to filter eligible customers for targeted offers, improving campaign precision and reducing customer fatigue.

Business Data Analyst at Bajaj Finance Limited, Executed campaign performance analysis for the Insurance product vertical, tracking policy issuance rates, premium volumes, and channel effectiveness. Designed and maintained Power BI dashboards and SQL-driven automated reports, reducing manual reporting effort by an estimated 40% and improving data accessibility for business stakeholders. Identified key drop-off points in the insurance onboarding funnel through cohort and funnel analysis, contributing to a 15–20% improvement in policy completion rates. Supported data-driven product decisions by analyzing customer demographics, purchase behavior, and claim patterns to surface actionable insights.

Product Support Engineer at HP, Provided L1/L2 technical support with 3+ years of IT experience, handling incident and problem management within defined SLAs across enterprise client environments. Worked extensively with SQL (Oracle) for data querying and troubleshooting, and UNIX environments (Sun Solaris, Linux) for server-side diagnostics and log analysis. Utilized tools including Toad 9.1, PuTTY, FileZilla, Control-M, and Remedy to manage job scheduling, file transfers, remote access, and ITSM ticket workflows. Resolved client queries and technical issues by triaging incidents based on severity, conducting bridge calls for P1/P2 issues, and coordinating resolution within SLA timelines. Contributed to team-based projects, demonstrating strong collaboration skills and consistently meeting delivery objectives in a fast-paced support environment.

Education

Bachelor's degree, Electrical, Electronics and Communications Engineering, Synergy Institute of Engineering and Technology (SIET), Dhenkanal

Bachelor of Technology, Biju Patnaik University of Technology, Odisha