Headline

Business Analyst

About

I turn messy CRM data into decisions leadership can act on. As a Business Analyst at Freedom Property Investors, I own the analytics layer that connects raw HubSpot data to the reports that drive strategy. I built a validation framework across 500,000+ deal-level records — 25 KPIs, automated via Google Apps Script and BigQuery — and brought data accuracy to 90% across 7+ leadership reports. When a faulty CRM integration mislabelled 2,500+ leads, I audited, corrected, and redesigned the entire allocation workflow end-to-end. Before the analyst title, I spent a year as a Quality Analyst establishing the reporting foundations that now scale across the team. That ground-up view of the data pipeline is what makes my frameworks hold up in production. What I do well: → Translate operational chaos into structured KPI frameworks → Build dashboards and automated reports executives actually use → Find the root cause of data problems — then fix the process, not just the symptom → Bridge the gap between technical teams and business stakeholders Tools: HubSpot CRM · Power BI · Google Sheets · BigQuery · Google Apps Script · MS Excel Open to Business Analyst roles where data quality, CRM analytics, and cross-functional reporting are central to the work.

Location

Greater Bengaluru Area

AI stack

claude code

gemini

Work experience

Business Analyst at Freedom Property Investors, Feb 2026 - Present · 8 mos, Promoted from Quality Analyst in under 6 months — took on full ownership of the CRM analytics and reporting stack. Built a data validation framework for 500,000+ deal-level records integrating 25 KPIs via Google Apps Script and AI-assisted BigQuery. Delivered 90% data accuracy across 7+ strategic leadership reports and cut manual reporting effort by ~40%. Audited and corrected 2,500+ HubSpot leads mislabelled by a faulty CRM integration. Co-designed the replacement lead allocation workflow with the HubSpot team — eliminating lead loss and removing spam-flag risk across the pipeline. Designed interactive Power BI and Google Sheets dashboards that convert raw CRM data into weekly decision-ready intelligence for senior leadership. Partnered with property strategists and cross-functional teams to standardise KPI tracking and translate process gaps into structured improvement roadmaps adopted by operations and sales leadership.

Quality Analyst at Freedom Property Investors, Mar 2024 - Feb 2026 · 2 yrs, Built the reporting and data quality infrastructure that would later scale into the company's BA analytics stack. Developed daily, weekly, and monthly sales performance reports from CRM-sourced data — creating the baseline that aligned operations with business targets. Monitored lead pipeline data quality, validated CRM records, and established reporting standards that were later formalised into the team-wide validation framework. Demonstrated enough analytical depth and business acumen to move into the Business Analyst role in under 6 months.

Advisor at [24]7.ai, Sep 2021 - May 2023 · 1 yr 9 mos, Bengaluru, Led a 14-member team serving US clients, with a focus on performance analytics and escalation resolution. Drove team KRA satisfaction to 4.55 (personal high: 4.73) by implementing structured performance tracking and targeted coaching — lifting overall team output by 19.7%. Resolved 200+ weekly client escalations at a 40% resolution rate — double the 20% team benchmark — reducing repeat contact volume and improving retention. Recognised as Best Performer with the highest member satisfaction score on the team. Reward & Recognition distinction awarded.

Bussiness Developer Intern at InMovidu Technologies Pvt Limited, Oct 2020 - Feb 2021 · 5 mos, Bangalore Urban, Generated 200+ qualified leads daily, contributing directly to ₹17L+ in sales revenue over the internship tenure. Designed and implemented an optimised meeting scheduling system that raised the prospect-to-meeting conversion rate to 32%.

Education

Bachelor of Science - BS, Physics Electronics Mathematics, St Joseph's University

Pre-University Education, Physics, Chemistry, Mathematics and Electronics., JAIN College