---
title: "Pranav Gupta - Category Manager II in Gurugram | Tal"
description: "Meet Pranav Gupta, Category Manager @ Urban Company | Founder, Sadah Global | E-commerce & Marketplace Strategy | Vendor Management | Ex-Agrex & TravClan based in Gurugram. AI stack includes claude."
image: "https://tal.club/meet/pranav-gupta-5/share-image"
---

# Pranav Gupta on Tal

## Headline

Category Manager @ Urban Company \| Founder, Sadah Global \| E\-commerce & Marketplace Strategy \| Vendor Management \| Ex\-Agrex & TravClan

## About

I’m a category\-focused eCommerce operator and founder with over 5 years of experience driving end\-to\-end business growth\. From scaling a premium D2C brand to ₹10L/month in revenue to managing vendor negotiations, pricing, merchandising, and customer experience — I’ve built and led with ownership at every step\. I bring hands\-on expertise in selection expansion, vendor funding, on\-site merchandising, and performance marketing\. I’ve delivered 4X\+ ROAS through digital ads, and improved conversion through data\-backed promotional planning and PDP optimization\. Skilled in tools like SQL, Excel, Power BI, Shopify, and Meta Ads, I work at the intersection of analytics and execution\. I thrive in cross\-functional environments where category vision, data, and customer focus converge to create high\-impact results\.

## Location

Gurugram

## AI stack

claude

## Work experience

Category Manager II at Urban Company, Apr 2026 \- Present · 6 mos, Delhi, India, • Managed end\-to\-end category operations for Kitchen Cleaning and Sofa Cleaning, driving supply growth, serviceability, and operational performance across assigned markets\. \* Led partner acquisition, onboarding, and activation by collaborating with sourcing, training, and field operations teams to ensure consistent supply availability\. \* Analyzed business and operational metrics to identify bottlenecks, improve partner productivity, and support data\-driven decision\-making\. \* Worked cross\-functionally with Product, Marketing, Training, and Operations teams to execute category initiatives and enhance customer and partner experience\. \* Streamlined operational processes and reporting through dashboarding and workflow improvements, enabling faster execution and more effective stakeholder management\.

Founder & Category Manager at Sadah Global, Nov 2023 \- Apr 2026 · 2 yrs 6 mos, •Scaled premium fashion vertical to ₹10L/month revenue \(incl\. GST\) within 6 months with 30% net margins •Led pricing, selection planning, and promotional bundles, resulting in a 50% conversion boost •Negotiated vendor contracts, reduced COGS by 10%, and expanded assortment by 25% •Executed full\-funnel performance marketing \(Meta Ads, 4X ROAS\) and implemented retail media campaigns •Deployed on\-site merchandising improvements \(PDP layout, sequencing, copy\) to increase CVR by 18% •Built weekly and monthly business reviews with KPIs: GMV, CVR, ASP, Inventory Health •Forecasted inventory using Excel dashboards and SQL queries, improving in\-stock % to 95% •Managed cross\-functional collaboration across sourcing, ops, marketing, and creative

Founder's Office at Agrex\.ai, Jan 2023 \- Jun 2023 · 6 mos, Gurugram, Haryana, India, • Developed and implemented operational policies and procedures to improve efficiency and productivity • Successfully negotiated with vendors for camera installations and strategic partnerships\. • Leading Finance and accounts operations\. • Ensured compliance with all applicable laws and regulations • Managed the human resource department of the company\.

Operations Manager at TravClan, May 2022 \- Jan 2023 · 9 mos, New Delhi, Delhi, India, • Improved booking processing operations and headed Maldives operations, resulting in a 80% decrease in processing time and a 70% increase in accuracy\. • Successfully negotiated with suppliers and acquired direct contracts from new resorts, resulting in a 10% cost reduction\. • Resolved customer escalation issues while on trips, resulting in a 20% increase in customer satisfaction\. • Created accurate budget and financial reports using advanced Excel and Power BI to aid in decision\-making\. • Managed inventory and attended TTM in Maldives to secure new contracts\. • Managing Key accounts\.

Operations Manager – Last\-Mile Delivery at Aramex Australia, Aug 2019 \- Aug 2020 · 1 yr 1 mo, Melbourne, Victoria, Australia, Vectura Couriers franchise partners Aramex • Led last\-mile operations across 5 routes by managing driver teams and package assortment planning; optimised routes and schedules using real\-time data, resulting in significantly higher on\-time delivery rates and efficiency • Implemented performance tracking dashboards for drivers, inventory accuracy and cost control while coordinating with Aramex franchise partners • Handled high\-volume logistics in peak season with strong focus on process improvement and customer satisfaction

## Education

BBA \- Bachelor of Business Administration, Logistics, Materials, and Supply Chain Management, Data analytics and Philosphy \(minor\), Swinburne University of Technology

[View the original profile](https://tal.club/meet/pranav-gupta-5)

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