Headline

Category Manager @ Urban Company | Founder, Sadah Global | E-commerce & Marketplace Strategy | Vendor Management | Ex-Agrex & TravClan

About

I’m a category-focused eCommerce operator and founder with over 5 years of experience driving end-to-end business growth. From scaling a premium D2C brand to ₹10L/month in revenue to managing vendor negotiations, pricing, merchandising, and customer experience — I’ve built and led with ownership at every step. I bring hands-on expertise in selection expansion, vendor funding, on-site merchandising, and performance marketing. I’ve delivered 4X+ ROAS through digital ads, and improved conversion through data-backed promotional planning and PDP optimization. Skilled in tools like SQL, Excel, Power BI, Shopify, and Meta Ads, I work at the intersection of analytics and execution. I thrive in cross-functional environments where category vision, data, and customer focus converge to create high-impact results.

Location

Gurugram

AI stack

claude

Work experience

Category Manager II at Urban Company, Apr 2026 - Present · 6 mos, Delhi, India, • Managed end-to-end category operations for Kitchen Cleaning and Sofa Cleaning, driving supply growth, serviceability, and operational performance across assigned markets. * Led partner acquisition, onboarding, and activation by collaborating with sourcing, training, and field operations teams to ensure consistent supply availability. * Analyzed business and operational metrics to identify bottlenecks, improve partner productivity, and support data-driven decision-making. * Worked cross-functionally with Product, Marketing, Training, and Operations teams to execute category initiatives and enhance customer and partner experience. * Streamlined operational processes and reporting through dashboarding and workflow improvements, enabling faster execution and more effective stakeholder management.

Founder & Category Manager at Sadah Global, Nov 2023 - Apr 2026 · 2 yrs 6 mos, •Scaled premium fashion vertical to ₹10L/month revenue (incl. GST) within 6 months with 30% net margins •Led pricing, selection planning, and promotional bundles, resulting in a 50% conversion boost •Negotiated vendor contracts, reduced COGS by 10%, and expanded assortment by 25% •Executed full-funnel performance marketing (Meta Ads, 4X ROAS) and implemented retail media campaigns •Deployed on-site merchandising improvements (PDP layout, sequencing, copy) to increase CVR by 18% •Built weekly and monthly business reviews with KPIs: GMV, CVR, ASP, Inventory Health •Forecasted inventory using Excel dashboards and SQL queries, improving in-stock % to 95% •Managed cross-functional collaboration across sourcing, ops, marketing, and creative

Founder's Office at Agrex.ai, Jan 2023 - Jun 2023 · 6 mos, Gurugram, Haryana, India, • Developed and implemented operational policies and procedures to improve efficiency and productivity • Successfully negotiated with vendors for camera installations and strategic partnerships. • Leading Finance and accounts operations. • Ensured compliance with all applicable laws and regulations • Managed the human resource department of the company.

Operations Manager at TravClan, May 2022 - Jan 2023 · 9 mos, New Delhi, Delhi, India, • Improved booking processing operations and headed Maldives operations, resulting in a 80% decrease in processing time and a 70% increase in accuracy. • Successfully negotiated with suppliers and acquired direct contracts from new resorts, resulting in a 10% cost reduction. • Resolved customer escalation issues while on trips, resulting in a 20% increase in customer satisfaction. • Created accurate budget and financial reports using advanced Excel and Power BI to aid in decision-making. • Managed inventory and attended TTM in Maldives to secure new contracts. • Managing Key accounts.

Operations Manager – Last-Mile Delivery at Aramex Australia, Aug 2019 - Aug 2020 · 1 yr 1 mo, Melbourne, Victoria, Australia, Vectura Couriers franchise partners Aramex • Led last-mile operations across 5 routes by managing driver teams and package assortment planning; optimised routes and schedules using real-time data, resulting in significantly higher on-time delivery rates and efficiency • Implemented performance tracking dashboards for drivers, inventory accuracy and cost control while coordinating with Aramex franchise partners • Handled high-volume logistics in peak season with strong focus on process improvement and customer satisfaction

Education

BBA - Bachelor of Business Administration, Logistics, Materials, and Supply Chain Management, Data analytics and Philosphy (minor), Swinburne University of Technology