Headline

Founder at Gully Games

About

Hey. There are 3 things that probably define me as a person and a professional: 1. Generalist: Instead of forever working on the repetitive task (in whatever role I am in), I make it a point to chase interesting projects. 2. I enjoy playing sports. Honestly, it doesn’t matter which sport it is as long as it is competitive and fun. I understand I might not have time for all sports, but I make it a point to try new sports or adventures regularly. I’m certified to fly like a bird & swim like a fish! Oh, I meant, I’m a licensed Paraglider & an PADI Advanced Open Water Scuba Diver. 3. Experimentation: I run experiments on myself. Reading interesting people, duplicating their ideas and philosophies to check if they work well in my case. Experiments of self-help, productivity, and money. I work in GTM, Growth and Marketing primarily for software products. Reach out for everything in GTM, Growth, and Brainstorming. Obsessed with sport, board games, tech, and sometimes people. Also, if you're a complete nerd for business of sport, indie music, board games - let's chat. :)

Location

Bengaluru

Work experience

Founder at Gully Games, Jan 2024 - Present · 2 yrs 8 mos, Bengaluru, We’re building the most fun way for adults to stay active - by playing like kids again. Gully Games is a community-first sports company where your workout looks more like a games and less like a punishment. Think Ultimate Frisbee, Pickleball, and other games you didn’t know you needed - all designed for adults who want to move, laugh, and maybe accidentally get fit. No six-packs, no pressure. Just good vibes, great people, and the occasional questionable pass.

Growth Product Manager at Elucidata, Feb 2022 - Jan 2024 · 2 yrs, Remote, Spearheaded the development of a freemium offering for scientific research labs, leading to over 250% increase in search (findability) sessions on the platform. Orchestrated a customer onboarding strategy to drive adoption of the premium product, which increased the MAU’s by 18%. Redesigned and established key performance metrics for product tracking, facilitating the creation of a Mix panel dashboard that empowered Customer Success to effectively manage key accounts and enabled the product team to develop a roadmap based on actionable insights.

International Marketing Consultant at Infilect, Dec 2021 - Mar 2022 · 4 mos, Remote

Growth Marketing Manager at Esper, Feb 2020 - Apr 2021 · 1 yr 3 mos, Grew Organic traffic by 161% & increased Organic leads by 63% in 6 months. Setup & optimized lead generation from 3rd party portals like Capterra, Source forge, G2 Crowd, etc, This effort not only generated a consistent lead flow but also generated 5x ROI, measured in booked revenue. Re-setup the analytics tracking, Implemented Google Tag Manager to manage 3rd party cookies & scripts.

Head of International Marketing at Locus.sh, Apr 2018 - Oct 2019 · 1 yr 7 mos, Grew Organic traffic by 161% & increased organic leads by 63% in 6 months. Generated $225k revenue from SEO & content efforts. Implemented Google Tag Manager to manage 3rd party cookies & scripts, driving product analytics. Performed keyword analysis, content audits and managed content writers to create content that was published on the knowledge hub & blogs. Setup new demand gen channels from 3rd party portals like Capterra, Source Forge, G2 Crowd etc. Formulated and executed a holistic content promotion playbook that targeted niche audiences and optimized content distribution channels, resulting in a 20% increase in website session duration and a 25% rise in lead quality.

Marketing at Locus.sh, Nov 2017 - Mar 2018 · 5 mos, Worked on setting up the marketing function from scratch. Switched internally to marketing function when the role opened up & there was no one running it. Worked on setting up the foundation. Right from creating a consistent content plan for Social media, to optimizing Demand Generation on Google Ads & other 3rd party portals.

Customer Success at Locus.sh, Nov 2016 - Dec 2017 · 1 yr 2 mos, Bengaluru Area, India, At Locus, I have a bi-functional role as a Customer Success Manager & as a Deployment and Operations Expert. As a Customer Success Manager I handle more than 10+ accounts where I help them the client reduce their logistics expenditure & help increase their revenue. As a Deployment & a Operation Expert, I handle Rollouts & Pilots at various client locations where I go on ground to deploy the Locus Solutions at various Warehouses/Hubs/Offices. I handle training of the Managers, Riders, & other Locus Users. Locus is a Series-A funded company led by the likes Exfinity Venture Partners, Blume Ventures, BeeNext, Rajesh Ranavat, MD, Fung Capital and other investors.

Education

Product & Growth Bootcamp, Business, Management, Marketing, and Related Support Services, GrowthX®

Bachelor of Business Administration (B.B.A.), Acharya