Headline

Product Design | Design Advocacy

About

I'm currently working as a UX/UI designer with an e-commerce platform Amala Earth which is a daughter company of the Jindal Group. My daily work involves the evaluation of all parts of the website in terms of usability and proposing solutions in the form of mockups and prototypes. I focus on people's everyday thinking, emotions, and behavior to make human-centered designs that can improve the daily life of people. My skill set covers various areas related to UX and UI design such as interface design, heuristics evaluation, analysing user journeys and information architecture. I like to extract creative solutions to enhance users’ experiences through design thinking. My interest also lies in photography, graphic design, and building brand identities. My Talents: 1. SELF-DIRECTED LEARNER: Proven ability to acquire new skills, demonstrated through a range of experiences, including social entrepreneurship and self-taught UX/UI design. 2. PERSPECTIVE-DRIVEN CREATOR: Skilled in painting, sketching, photography, and classical dance, fashion modelling with the ability to think creatively and approach problems from multiple perspectives. 3. RESOURCEFUL PROBLEM-SOLVER: Proven ability to upcycle waste materials and think creatively to solve problems with limited resources. Achievements: 1. Redesigned the whole website to achieve the sale of 1cr with the product, category, catalogue and CRM team. 2. 150% increase in average time spent on the website by optimizing the collection pages through thorough analysis of user journeys and SEO data. 3. 18% reduction in website drop-off rate by streamlining the checkout process by conducting usability heuristics audit 4. Improved customer satisfaction by designing an AI and UI for the customer account management area, resulting in a 70% reduction in customer calls. Core strengths - User Experience, Visual design, and Design Strategy

Location

Bengaluru

AI stack

claude code

github copilot

mcp

notion

claudecode

ChatGPT

Work experience

Lead Product Designer at Digit Insurance, Oct 2024 - Present · 2 yrs, Bengaluru

Sr. UX/UI Designer at Digit Insurance, Oct 2023 - Oct 2024 · 1 yr 1 mo, Tasks Accomplished: 1. Applied Agile UX methodologies to collaborate closely with cross-functional teams, iterate rapidly on design solutions, and deliver the first insurance+investment product under the Life Insurance vertical in agent portal. 2. Successfully soft launched the product with a team of 4 designers and 2 interns for the first lot of 150 agents, with ongoing user testing and feedback loops to refine the product. 3. Developed an atomic design framework to systematically break down interfaces into 150+ reusable components, fostering efficiency in design iteration, consistency and scalability across products. Developed a non-assisted Flow for the customer portal for the same product to replicate client-agent conversation in form of a recommendation engine which used guided feedbacks for quick product suitability mapping.

Sr. UX/UI Designer at Amala Earth, Jan 2023 - Sep 2023 · 9 mos, New Delhi, Roles and Responsibilities: 1.Conceptualising and developing new features and components for the website as per the business goals with the product team. 2. Propose solutions to the existing usability problems on the website to cater to the needs of the new users and repeat users. 3. Maintain design consistency on the website and App for a coherent interface. 4. Brainstroming and conceptualising overall branding elements and promote sales from those channels with the branding team. Achievements: 1. Enhanced user engagement by optimizing the collection page through thorough analysis of user journeys and SEO data, resulting in a 150% increase in average time spent. 2. Streamlined the checkout process by conducting a usability heuristics audit, leading to a significant reduction in website drop-off rate from 78% to 60% 3. Developed a comprehensive style guide, demonstrating an eye for detail and a commitment to design consistency.

UX/UI Designer at Amala Earth, May 2022 - Dec 2022 · 8 mos, New Delhi, Delhi, India, 1. Conceptualized and prototyped new features, demonstrating a strong ability to ideate and bring new ideas to life. 2. Improved customer satisfaction by designing an AI and UI for the customer account management area, resulting in a 70% reduction in customer calls. 3. Increased conversion rates through targeted cross-selling opportunities, conceptualized and executed through impactful emailer design. Achieved a CTOR of 2.3% (a 12X increase) as a result.

Founder & Design Lead at Katran Kalaa, Aug 2020 - May 2022 · 1 yr 10 mos, Uttar Pradesh, India, At Katran Kalaa, we design products that are not only aesthetically beautiful but also environmentally sustainable. We aspire to create a conducive environment for design creation and the best utilization of industrial scrap to cater to a larger community of conscious consumers. Here are a few achievements as the creative-head: 1. Conducted user research surveys of 100+ targeted customers and developed detailed user personas to inform product design and development. 2. Developed a range of products in the conscious lifestyle segment, incorporating user feedback and market research to ensure alignment with customer needs. 3. Created a comprehensive design and communication guide for the brand, ensuring consistency and coherence across all touchpoints and channels. 4. Led a team of interns in developing the overall user experience for each product, leveraging insights from user research to inform design decisions and enhance customer satisfaction.

Women Start-up Program at NSRCEL, Aug 2020 - Sep 2020 · 2 mos

Product & Communication Designer at The Barefoot College (Social Work and Research Centre), Jan 2020 - Jul 2020 · 7 mos, Rajasthan, India, My roles and responsibilities were: - Understanding the Challenges of Artisans and improving their efficiency - Upskilling artisans in handcrafting tools and machines - Content generation for Marketing and promotional activities - Designing new products and refining the old ones - Brand Communication

Creative-Head & Department Co-ordinator at The Barefoot College (Social Work and Research Centre), Jul 2018 - Dec 2019 · 1 yr 6 mos, Rajasthan, India, My responsibilities were: - Understanding the Skillsets of Artisans for an efficient manufacturing process - Prototype and develop new products as per the customers' requirements(national and international_ - Generate new Revenue Models - Design Brand Identity - Content design for Social Media Platforms

Education

bachelor's in Design, Fashion/Apparel Design, National Institute of Fashion Technology Delhi

Intermediate, Lucknow Public School

Public links

pramila-motor-claims.netlify.app: https://pramila-motor-claims.netlify.app/