Headline

AI in Healthcare | Co-author: Bioinformatics in Precision Medicine

About

Hi, I'm Prakrati- a biotech engineer who has gained experience in all domains of product in HealthTech: - Product strategy and roadmap via campaign strategy research and execution for a new product launch at Edelman - Product positioning and communication strategy learnt in the execution of GSK's Gold Award Winning Campaign generating 213M+ impressions- 42% above target. - User-feature prioritization that drove AIIMS Delhi account win at a BIIRAC-funded HealthTech SaaS startup - Market research and analysis learnt via consumer immersion and market analysis in the process-optimization and pipeline-strengthening project for a biotech undergraduate programme at the Chairman's office, NIIT Ltd. All experiences that have shaped me curious and hungry to dive deeper in life science product strategy. As per the non-corporate side of me: I co-authored a chapter in an Elsevier textbook on precision medicine in 2025, am a biotech engineer by education, run a newsletter, and am a professional palm and tarot reader with 10 years of experience for which I have solely handled end-to-end user journey for 6 years now.

Location

Gurugram

AI stack

opencode

claudecode

Work experience

Business Analyst- Chairman's Office at NIIT Limited, Nov 2025 - Present · 10 mos, On-site, - Process optimisation at each step of user journey across undergraduate education in biotechnology - Gen-AI based interference to reduce TAT and improve program outcomes - End-to-end project management: Identification & change execution for program strengthening & stakeholder management - Planning & executing industry-specific knowledge dissemination sessions across schools for principals, counsellors, teachers & students - Strengthening Alumni Connect for Biotech @ NIIT University - Primary & Secondary Market Research: Biotech Skill-Gap

Health Communications Intern at Edelman, Jan 2025 - Jun 2025 · 6 mos, Gurugram, Haryana, India, 1. Gold-winning campaign @ PRMoments- Vaccination Awareness via 'Ab India Banega 7-Star' Contributions: - Science-first storytelling & content creation - Generated 213 Mn+ impressions (42%>target) via successful communications in top-tier healthcare media - Built & nurtured 70+ journalist relationships contributing to 200+ article outcomes 2. Built distinctive positioning & narratives for: - New client acquisitions - GTM & launch strategy - Building thought leadership - Disease awareness 3. Campaign strategy execution via media outreach to align with long-run messaging of global health clients 4. Account-servicing for big pharma including GSK, Bayer & Roche 5. Internal resource creation and management, stakeholder collaboration, cross-team functions

Community Manager at Stories by Strangers, Aug 2024 - Jan 2025 · 6 mos, Remote, - Trauma-sensitive social media content analytics and strategy across Instagram, LinkedIn, YouTube, X and TikTok - Streamlined processes via therapist hiring & workshop curation for trauma survivors

Founder's Office at Genetico Research & Diagnostics Pvt. Ltd., May 2024 - Aug 2024 · 4 mos, Noida, Uttar Pradesh, India, - Drove AIIMS Delhi account win via Product Feature Prioritisation - Created 20+ GTM docs to drive positioning & investor relationships - Enabled successful workshops and conferences at premier institutes such AIIMS Jammu & Board of Genetic Counseling of India - Hands-on Product Training at LIMS product for streamlining hospital and diagnostic workflows in genetics departments - Conducted hiring processes for executive roles- SSE and Marketing Manager

Clinical Pathology Intern at Manipal Hospitals, Jul 2022 - Jul 2022 · 1 mo, Delhi, India, - Exposure to pathological processes across departments including cytology, hematology, virology, immunology, RT-PCR & tumor biopsy for cancer detection - Hands-on Laboratory Management System exposure and sampling handling procedures

Education

Bachelor of Technology - BTech, Biotechnology, NIIT University

Physics, Chemistry, Mathematics and Biology, Mussoorie International School