Prakhar Bhatt

4+ years of work experience

Sep 20242 yPresent

Bengaluru, Karnataka, India

– Owned PnL, Growth and Product Strategy for a portfolio of Social, Dating and Gaming mobile apps across Domestic and Foreign markets. – Scaled monthly performance marketing spends from 50M to 150M+ INR by developing new acquisition channels and diversifying mix from 100% Meta Ads to 60:30:10 Meta Ads: Google Ads: Programmatic DSPs within target ROAS guardrails. – Designed and drove growth experiments across advertising, onboarding flows, pricing, and discovery to lift in-app conversion by 12% and reduce churn by 8%. – Led a 20+ member cross-functional team of associates, data analysts, and designers across marketing, creative production, and growth initiatives. – AI Ads Automation Platform: Architected a full-stack Meta Ads automation platform (FastAPI, ∼25,000 LOC Python via Claude Code, Linux VPS) managing 95 ad accounts, cutting campaign launch turnaround from days to hours with 24/7 reliability. – Supply-Side Scaling: Executed root-cause analyses on supply bottlenecks, restructuring onboarding workflows and creator acquisition to double active streamer supply across all service lines. – BI & Anomaly Detection Platform: Engineered an automated Metabase + PostgreSQL BI system ingesting operational data into ∼30 dashboards with near-live Slack alerts for statistical anomaly bre

Jul 20211 yr 8 mosFeb 2023

Pune Division, Maharashtra, India

● Member of a team working on a quantitative market research project tracking key performance indicator of a $4.5B (USD) portfolio in the Blood Cancer space ● Developed expertise in primary market research methodologies, structured/unstructured problem solving and advanced data analytics