Headline

Digital Marketing Consultant & Content Strategist | Scaling Startups through Data-Driven SEO, LLMO, GEO, AEO, AIO, B2B Growth, SaaS & Content Excellence | Building E-commerce Brands

About

Digital Marketing Consultant & Content Strategist | Scaling Brands through SEO, LLMO, E-commerce, and Omnichannel Growth I help startups and established companies turn digital noise into measurable brand visibility and revenue. With over a decade of experience in the digital ecosystem, I specialize in bridging the gap between technical SEO, high-converting content, and scalable e-commerce infrastructure. Currently, as a Digital Marketing Manager at Sooper Creatives (A Masters India Pvt. Ltd. Brand), I lead cross-functional teams to build and scale digital assets from the ground up. My approach is data-driven and results-oriented, focusing on high-ROI strategies that dominate search engines and social platforms alike. What I bring to the table: 🔹 Strategic SEO & Web Analytics: Deep expertise in technical audits, keyword research, and performance tracking (Google Analytics, Search Console, Looker Studio) to ensure every click counts. 🔹 Strategic digital leader adept at leveraging Answer, Generative, and AI Engine Optimization (AEO/GEO/AIO) to dominate rankings and maximize organic acquisition channels on emerging AI platforms. 🔹 Full-Stack Ecosystem Building: Proven track record of architecting seamless digital journeys, from WordPress content hubs and high-performance Elementor builds to scalable Shopify e-commerce stores. 🔹 Omnichannel Growth: Expert in scaling presence across diverse platforms, recently growing a YouTube community to 20K+ subscribers through advanced Video SEO (VSEO). 🔹 Team Leadership: Experienced in managing content writers and marketing specialists, ensuring content is not just "rich" in keywords but also "rich" in user value and authority (E-E-A-T). 🔹 Diverse Industry Experience: From scaling religious/cultural platforms like Sanatana Journey to leading digital roadmaps for premium beauty brands like SHYR Beauty. Core Specialties: ► Search Engine Optimization (SEO) & Marketing (SEM) ► E-commerce Development (Shopify & CMS Optimization) ► Content Strategy & Editorial Management ► Social Media Strategy (SMM & SMO) ► Web Analytics & Data Visualization ► Local Business Growth (GMB & Maps Optimization) I believe that a brand’s potential is limitless when data meets creativity. Whether it’s a startup looking for its first 1,000 users or an established brand aiming for market dominance, I build the systems that make it happen. Let’s connect to discuss how we can scale your digital presence.

Location

Greater Indore Area

AI stack

gemini

mistral

openai

perplexity

Work experience

Digital Marketing Manager Lead at Sooper Creatives, Mar 2025 - Present · 1 yr 5 mos, Sooper Creatives is the specialized digital arm of Masters India Private Limited. We scale businesses through a strategic blend of expert SEO and high-impact content. Promoted to Digital Marketing Manager Lead (Mar 2025) to lead core digital strategy and oversee end-to-end execution of flagship brand initiatives. Key Achievements & Responsibilities: 1. Team Leadership & Editorial Management 🔹Team Supervision: Directing a team of content writers and specialists; providing strategic direction for keyword-rich content execution. 🔹Content Lifecycle: Manage complete workflow—from keyword research and planning to editing, SEO optimization, and publishing. 🔹Operational Excellence: Introduced structured task management systems, improving turnaround time and operational efficiency. 2. Sanatana Journey Ecosystem (WordPress, Shopify & YouTube) 🔹YouTube Growth: Successfully scaled the Sanatana Journey YouTube Channel to 20K+ subscribers using data-driven Video SEO (VSEO) and engagement tactics. 🔹Multi-Platform Integration: Architected the seamless transition from a WordPress content hub (sanatanajourney.com) to a high-converting Shopify store (divinestore.sanatanajourney.com). 🔹Technical Development: Managed custom builds via Elementor and optimized Shopify navigation/collections to enhance AOV and organic traffic. 3. Portfolio Expansion – SHYR Beauty 🔹Brand Growth: Driving SEO and digital strategy for SHYR Beauty(shyrbeauty.in), a premium cosmetics brand. 🔹Market Authority: Executing competitive SEO strategies to establish authority in the lipstick and beauty segment. Core Impact: 🔹Performance-Driven Growth: Secured leadership promotion within 1 year through measurable business impact. 🔹Omnichannel Strategy: Integrated YouTube, content & e-commerce into a unified revenue ecosystem. 🔹Scalable Leadership: Proven ability to build and scale brands from the ground up through technical SEO and team management.

Head Search Engine Optimization at Sooper Creatives, Mar 2024 - Present · 2 yrs 5 mos, Sooper Creatives is a premier digital marketing and branding agency. We scale businesses through a strategic blend of expert SEO, high-impact content creation, and custom website development focused on ROI. Key Achievement: Architecting the ‘Sanatana Journey’ Digital Ecosystem from Scratch I led the end-to-end strategic development and SEO execution for the Sanatana Journey brand, building a dual-platform digital presence integrating high-traffic content with scalable e-commerce. 1. Content & Authority Building (sanatanajourney.com - WordPress) 🔹Full-Stack Creation: Designed and developed the entire website from scratch using WordPress and Elementor, focusing on a custom, high-performance UI/UX. 🔹SEO & Content Strategy: Engineered the complete content architecture—from keyword research and topical clustering to overseeing high-ranking asset creation. 🔹Navigation & Technical SEO: Built a custom navigation system and internal linking structure to ensure seamless user flow and maximum crawl efficiency. 2. E-commerce Strategy & Deployment (divinestore.sanatanajourney.com - Shopify) 🔹Platform Launch: Developed and launched the Divine Store on Shopify as a subdomain, creating a seamless transition from content to commerce. 🔹Store Infrastructure: Handled the entire setup, including template customization, collection page hierarchy, and product data structure to drive conversions. 🔹Growth Optimization: Implemented advanced navigation and automated internal linking between the WordPress information hub and the Shopify store to increase the Average Order Value (AOV) and organic visibility. Core Impact: 🔹Successfully transitioned the brand from a concept to a fully operational, revenue-generating ecosystem. 🔹Mastered multi-platform management by synchronizing SEO efforts across WordPress and Shopify. 🔹Achieved consistent growth in organic reach and user engagement through a data-driven "Content + Commerce" model.

SEO & Digital Marketing Consultant at Freelance | Self-Employed, Mar 2020 - Feb 2024 · 4 yrs, India, As a Freelance SEO Specialist, you have the power to unlock the full potential of websites. Imagine taking businesses to new heights by enhancing their online visibility, driving a surge of targeted traffic, and fueling remarkable revenue growth through cutting-edge search engine optimization strategies. Your expertise will encompass comprehensive keyword research, meticulously executed SEO campaigns, insightful analysis of website data to identify untapped opportunities and expert recommendations for on-page optimization. In this ever-evolving digital landscape, you will be constantly monitoring search engine algorithms, staying ahead of industry trends and best practices, and implementing dynamic SEO strategies that deliver tangible results. To excel in this role, you'll harness outstanding communication skills, a keen eye for detail, and the ability to thrive both independently and in collaboration with clients and team members. Join us on this exciting journey to revolutionize the online presence of businesses and leave an indelible mark on the digital realm. Here are some essential milestones of SEO.

SEO Manager at WittyFeed, Sep 2016 - Mar 2020 · 3 yrs 7 mos, Indore, Madhya Pradesh, India, WittyFeed is like the Uber for the content industry where we serve as a platform for Publishers, Distributors (Influencers) and Readers of quality content. The charticle and listicle platform have been ranked 263 by Alexa as of February 20, 2017. The steady growing ecosystem gets about 100 million visitors per month. It is India's #1 ranked website as in July 2016 on Quantcast for unique mobile visitors. The company now operates at a swanky office located in the heart of Indore, with a young and dedicated team of people who believe that they are all champions. I am currently handling Search Engine Optimization at WittyFeed. My crucial tip is in organic SEO throughout conventional and advanced White Hat SEO Techniques. SEO Tools on which I have worked:- Google Analytics Tool, Google Webmaster Tool, Google AdWords Keyword Tool, Google Traffic Estimator Tool, Google Trends, Google Insight for Search Tool, Bing Webmaster Tool, Ahrefs, SEMrush etc. Making regular visits on all Analytics. Analyse the website for traffic and keywords data includes, bounce rate, top landing pages, etc. XML Site Map Generate in Google, Yahoo Explorer and Bing (MSN) Also work in Social Bookmarking, Blog Creating, Link Exchange, Article Submission, Press Release, Forum Posting, Classified Submission, Video Creating and Posting, Blog Comment Posting, Question & Answering, Photo Sharing etc. Social Networking, Social Media Optimization, Profile Management, Profile Marketing, Facebook Advertising. Coordinating with Web Developer and Web Designer to make website more Search Engine Friendly and User Friendly. Working in On Page changes meta tag, image alt tag and keyword optimization, robots.txt, site analysis, resources page creating, broken link checking and resolving, htaccess file creating, copy content editing, RSS feed creating etc. Local listing in Google (Place), Bing and Yahoo etc. Guiding content writers to write high quality and SEO optimized articles for our websites & Blogs.

SEO Manager at Vatsana Technologies Pvt. Ltd., Sep 2016 - Mar 2020 · 3 yrs 7 mos, Indore Area, India, Vatsana is a bunch of passionate people for make people's lives easier by innovating things that solve real-life problems. At Vatsana, we work on the following products now- ► STAGE - OTT for Bharat Website: http://stage.in APP: https://play.google.com/store/apps/details?id=in.stage&hl=en&pli=1 ► WittyFeed India https://www.wittyfeed.tv ► The Popple https://www.thepopple.com ► FoodMate https://www.foodmate.me ► GeeksMate https://www.geeksmate.io ► Dunia Digest https://www.duniadigest.com ► InnerVoice https://www.innervoice.ai ► FactsOnly https://www.factsonly.me I am currently handling Search Engine Optimization at Vatsana. My crucial tip is in organic SEO through conventional and advanced White Hat SEO Techniques. SEO Tools on which I have worked:- Google Analytics Tool, Google Webmaster Tool, Google AdWords Keyword Tool, Google Traffic Estimator Tool, Google Trends, Google Insight for Search Tool, Bing Webmaster Tool, Ahrefs, SEMrush etc. Making regular visits on all Analytics. Analyses the website for traffic and keyword data, bounce rate, top landing pages, etc. XML Site Map Generate in Google, Yahoo Explorer and Bing (MSN). Also work in Social Bookmarking, Blog Creating, Link Exchange, Article Submission, Press Release, Forum Posting, Classified Submission, Video Creating and Posting, Blog Comment Posting, Question and answering, Photo Sharing etc. Social Networking, Social Media Optimization, Profile Management, Profile Marketing, Facebook Advertising. Coordinating with Web Developer and Web Designer to make the website more Search Engine Friendly and User Friendly. Working in On-Page changes meta tag, image alt tag and keyword optimization, robots.txt, site analysis, resources page creating, broken link checking and resolving, htaccess file creating, copy content editing, RSS feed creating etc. Local listing in Google (Place), Bing and Yahoo etc. Guiding content writers to write high-quality and SEO-optimized articles for our websites and blogs.

Sr. SEO Analyst at Internetimm Technologies Pvt Ltd, Aug 2014 - Aug 2016 · 2 yrs 1 mo, Indore Area, India, Internetimm Technologies Pvt. Ltd was launched in 2007 by few exceptional experts and today with 50+ staff, we have built up the ability to dedicate an entire team of specialized professionals to each of our SEO, Web design, Web application development and Graphics and Presentation projects. ► Performed comprehensive on-page and off-page SEO optimization to improve website rankings and organic traffic ► Directory Submission, Article Submission (Manually and By Tools) ► Social Bookmarking, Blog Commenting, Blog Creation and Forum Posting ► Classified Posting, Search Engine Submission, Press Release Submission and RSS Submissions ► Business Listing, Local Listing, Competitor Analysis, Review Posting, Document Sharing & Photo Sharing ► Conducted keyword research, competitor analysis, and website audits using tools such as Google Adwords, Keyword Planner, SEO Moz, Screaming Frog, and Majestic SEO ► Developed and implemented social media optimization strategies and reputation management to enhance online presence ► Prepared detailed monthly performance reports and SEO audits to track progress and inform strategy adjustments ► Worked on Google Analytics to track and prepare the Website Traffic Report ► Managed SEO campaigns for international clients across multiple countries including USA, Singapore, UK, Australia, Canada, and Italy Specialties- 1. SEO 2. SMO 3. Internet Marketing 4. Google Analytics 5. Google Webmaster Tools, Yahoo Site Explore & MSN Webmaster center Optimization 6. Blog Development, Designing & Optimization 7. Website Development & Designing 8. Dynamic & CMS Platform Website Optimization 9. On-Page & Off-Page Optimization 10. Facebook, LinkedIn & Twitter Networking 11. Google, Yahoo and Bing Business Listing

Education

Bachelor of Engineering - BE, Electronics and Communications Engineering, Jawaharlal Institute of Technology

High School Certificate, Mathematics, Government Higher Secondary School, Karhi-Padliya