Headline

Aspiring Product Manager | B2C Growth & Marketplaces | PRDs, RICE, Funnel Analysis

About

I turn user problems into product decisions. After 7+ years in brand, content and communication strategy across luxury retail, FMCG and corporate comms (US and India), I’ve moved into product management, where I frame problems, prioritise with data and write PRDs engineers can build from. Product work I’ve done • Porter capstone: designed a strategy to lift first-time goods-transport conversion from 41% to 58%. I RICE-scored 17 ideas, picked two to build, and wrote PRDs, a journey map, a prototype, a GTM plan and a metrics framework. • Airbnb India, Zomato, Uber India and Zepto case studies covering growth loops, funnel and cohort analysis, TAM/SAM/SOM and North Star metrics. • Built a reusable AI system prompt that produces structured 14-section PRDs. How I think: start with the user behaviour, size the opportunity, prioritise with RICE, and define guardrail metrics before shipping. Targeting: Associate Product Manager / Product Manager roles in B2C, marketplace and growth products. Open to conversations, so message me or email goswamiprajwal78@gmail.com.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

lovable

n8n

ChatGPT

Work experience

Specialist, Product Management at Randstad Digital, Dec 2024 - Aug 2026 · 1 yr 9 mos, Bengaluru, Karnataka, India

Senior Content Strategist at William Penn, Jul 2024 - Dec 2024 · 6 mos, Bengaluru, Karnataka, India

Copywriter at Saadia Group, Dec 2021 - Jul 2024 · 2 yrs 8 mos

Copywriter at Freelance consultant, Aug 2021 - Dec 2021 · 5 mos

Copywriter at ASHPlan Media, Jan 2021 - Aug 2021 · 8 mos

Corporate communications executive at Apparel resources, Jul 2019 - Dec 2020 · 1 y 5 mo, Delhi

Education

Master's Degree, Fashion/Apparel Design, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI

Bachelor of Engineering - BE, Computer Engineering, Sinhgad College of Engineering, Pune

Public links

app.notion.com: https://app.notion.com/p/Prajwal-Goswami-Product-Portfolio-3e3175bb99f08086b8d1d5bc98b51707?source=copy_link