Headline

Head of Growth | Build $2M→$5M+ SaaS Revenue Engines | GTM Engineer | 86% CAC Reduction | Open to Remote Global and On-Site Opportunities

About

I build marketing engines that create markets, pipelines, and predictable revenue growth. Over the last eight years, I’ve consistently been the first senior marketing hire in growth-stage B2B SaaS and enterprise technology companies typically stepping in when product ambition is clear, but go-to-market strategy and demand systems are still undefined. My role has been to bring clarity to positioning, define the right ICP, and build the growth architecture that connects marketing investment directly to pipeline and revenue outcomes. Across roles, I’ve owned the full marketing function building demand generation engines, shaping product marketing and category positioning, and establishing attribution and operating systems that make performance measurable and scalable. I work closely with founders and leadership teams to translate business goals into structured pipeline creation and conversion. A few outcomes that reflect this approach: → Reduced CAC by 86% (from $45 to $7 per qualified lead) by redesigning acquisition around intent signals and funnel optimisation, sustaining a 15:1 LTV:CAC ratio while improving campaign ROI. → Built and led a ~30-member marketing ecosystem with full budget ownership, aligning product, sales, and growth teams around revenue outcomes. → Designed and executed go-to-market strategy for new category expansion, generating 50+ high-intent enterprise opportunities. → Directed integrated campaigns reaching 30M+ users across Google India portfolios, combining brand scale with measurable pipeline impact. I operate as a function builder rather than a channel specialist, focused on creating systems, cadence, and clarity that allow marketing to scale alongside revenue ambition. My experience spans early-stage GTM, growth optimisation, and enterprise-scale marketing, allowing me to move from building the engine to scaling it. I’m currently exploring opportunities where the challenge is not incremental optimisation, but building the go-to-market capability required for sustained ARR growth. OPEN TO INTERNATIONAL OPPORTUNITIES Looking for: Head of Growth roles at Series B-D SaaS Available for: Remote or Relocation Countries: Canada | UK | Australia Visa Sponsorship: Required Reach out to me via DM or email: meshramprajehs@gmail.com | WhatsApp: +91 9011590593

Location

Bengaluru

AI stack

claude code

hugging face

midjourney

n8n

Firecrawl

Work experience

Founder at Stealth Startup, Aug 2025 - Present · 1 yr 3 mos

Senior Marketing Manager - Demand Generation & Brand Strategy at BlueVerse India Private Limited, Jan 2024 - Jul 2025 · 1 yr 7 mos, Mumbai, Maharashtra, India, Led marketing for Shimnit Group (BlueVerse, Shimnit India, Shimnit FireSafe) — three companies, one unified marketing function. Owned go-to-market strategy, brand architecture, budget (~$300K), and cross-functional team across a 30-member ecosystem with direct founder accountability. - Led brand and category positioning revamp across businesses, aligning product marketing and integrated campaigns. - Built early demand generation and pipeline through GTM activation at Bharat Mobility Expo, generating 50+ qualified B2B opportunities in a zero-demand category. - Drove user acquisition via consumer app launch (400+ users), supported by performance and PR-led growth systems. - Aligned marketing to revenue growth through conversion-focused campaigns and scalable funnel structure across B2B and B2C. - Owned investor and board-level narrative supporting fundraising and market credibility.

Senior Manager Growth Marketing | Growth Strategy & Systems (Navneet Education Ltd) at BeMasterly, Sep 2022 - Sep 2023 · 1 yr 1 mo, Mumbai, Maharashtra, India, Led marketing with full P&L ownership (~$600K annual budget), directly accountable to founders for pipeline, CAC, revenue growth, and market expansion. - Reduced CAC by 86% ($45 → $7 per lead) by shifting go-to-market from broad paid acquisition to intent-led, localised demand generation, sustaining 15:1 LTV:CAC. - Scaled conversions by 40% and drove regional expansion across Indian language markets, improving conversion rates by 31%. - Built marketing automation stack (Meta → Zapier → Salesforce), improving qualified lead conversion by 40% and enabling real-time pipeline visibility. - Led team of 4 with 2 agency partners (24-member ecosystem), aligning sales and marketing to improve funnel efficiency and reduce call time from 5 to 3 minutes.

Media Planning Manager | Integrated Marketing | Google India at Essence, Jul 2021 - Aug 2022 · 1 yr 2 mos, Gurugram, Haryana, India, Senior agency-side media lead managing media strategy and go-to-market execution across 5 Google product brands with $4.2M+ annual investment. - Led media strategy for Google India's Safer with Google, reaching 30M+ users and improving awareness (15%) and trust (3%), optimising channel mix using multi-touch attribution. - Managed GTM and integrated campaigns across 5 Google brands, aligning media investment with marketing performance and market expansion objectives in a cross-functional environment. - Built ABM targeting framework for Google Cloud India, supporting enterprise demand generation across B2B decision-makers. - Led end-to-end GTM for Fitbit Charge 5 India launch, aligning 20+ cross-functional stakeholders across product, analytics, legal, and global teams.

Senior Digital Media Planner & Business Development | Demand Generation at Omnicom Media Group, Dec 2018 - May 2021 · 2 yrs 6 mos, Mumbai, Maharashtra, India, Led go-to-market strategy and enterprise pipeline programmes across technology, automotive, FMCG, and luxury categories. - Built $500K+ enterprise pipeline within 8 months, contributing 50%+ of team revenue; led 50+ competitive GTM proposals to C-suite stakeholders. - Delivered demand generation and integrated campaigns driving 10% retail footfall growth across 100+ stores and 20% digital lead uplift, improving overall marketing performance.

Education

PG-GMP, Indian Institute of Management Raipur

Master of Business Administration (M.B.A.), Communication and Media Studies, SYMBIOSIS INTERNATIONAL UNIVERSITY