---
title: "Praharsha T Taranath - Senior Programmatic campaign manager in Bengaluru | Tal"
description: "Meet Praharsha T Taranath, Senior Programmatic Campaign Manager | DV360, CM360 & TTD | Programmatic Strategy & Optimization | Performance-Driven Ad Operations based in Bengaluru."
image: "https://tal.club/meet/praharsha-t-taranath/share-image"
---

# Praharsha T Taranath on Tal

## Headline

Senior Programmatic Campaign Manager \| DV360, CM360 & TTD \| Programmatic Strategy & Optimization \| Performance\-Driven Ad Operations

## About

I am a performance\-driven Senior Campaign Manager with over 5 years of experience delivering high\-impact digital marketing campaigns for global brands like Marriott, Nike, Mazda, and FedEx\. My expertise lies in Dynamic Creative Optimization \(DCO\), Campaign Manager 360, Google Ads, and programmatic platforms, where I blend creative strategy with technical execution\. I specialize in HTML5 ad development, JavaScript\-based dynamic creatives, and managing complex campaign structures across US, APAC, and EMEA\. I’ve driven personalization at scale using real\-time data feeds and advanced targeting\. Passionate about automation, optimization, and audience intelligence, I build fast\-loading, personalized campaigns that convert\. Recognized with multiple awards for innovation and cross\-team collaboration, I’m also committed to mentoring, documentation, and process improvements to uplift campaign quality at scale\. ✨ Notable Projects: Marriott: Retargeting across 6 countries, reduced rule complexity by 90%\. FedEx: Built and deployed 20\+ templates with automated daily promos\. Air Transat: 1,000\+ rule\-based variations across peak event launches\.

## Location

Bengaluru

## Work experience

Senior Programmatic campaign manager at MediaMint, Aug 2025 \- Present · 11 mos, Hyderabad, Telangana, India, End\-to\-End campaign management

Senior Campaign Manager at Jivox, Oct 2024 \- Aug 2025 · 11 mos, Bengaluru, Karnataka, India, Lead end\-to\-end execution of digital campaigns with a focus on DCO, programmatic delivery, and global media workflows\. Trafficked, QA’d, and optimized campaigns via Campaign Manager 360, DV360, Xandr, and TTD\. Designed HTML5 creatives using Google Web Designer and JavaScript, incorporating dynamic content and data feeds\. Launched campaigns with over 1 million daily impressions, achieving above\-industry CTR benchmarks\. Mentored new team members, created reusable code libraries, and developed internal best\-practice guides\.

Campaign Manager at Jivox, Mar 2022 \- Sep 2024 · 2 yrs 7 mos, Bangalore Urban, Karnataka, India, Developing ads using front end technologies and constructing the campaigns as per the Clients requirement\.

Associate Campaign Manager at Jivox, Mar 2020 \- Mar 2022 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Frontend Web Developer at OVI Hosting PVT ltd, Jul 2019 \- Feb 2020 · 8 mos, Bangalore Urban, Karnataka, India, Built responsive, mobile\-optimized websites using HTML5, CSS3, and JavaScript\. Integrated CMS and WordPress themes; handled full web lifecycle including testing, deployment, and security\. Collaborated with design and tech teams to transform mockups into functional websites\.

## Education

Bachelor of Engineering \- BE, Computer Science, ATME College of Engineering, Mysuru

[View the original profile](https://tal.club/meet/praharsha-t-taranath)

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