Praharsha C.
Bengaluru
3+ years of work experience
Jan 20269 mosPresent
Chennai
Mar 20241 yr 6 mosAug 2025
Mumbai
• Set-up a dedicated service-to-sales desk for eligible inbound service customers, increasing personal loan conversions by 30% and driving 10 crore+ in monthly disbursals.
• Launched real-time IVR alerts for critical events like account freeze, EMI payments, and credit card transaction declines, reducing customer confusion and improving first contact resolution by 30%.
• Built a real-time credit limit upgrade feature for qualified users during transactions, enabling seamless spends and driving 50 lakh+ in monthly incremental spends.
• Awarded “ACE First Mover” for top performance and innovation in customer experience for the financial year 2024-2025.
• Analyzed customer calls to identify pain points, implementing targeted campaigns and product improvements across multiple channels such as IDFC First Bank mobile application and Whatsapp banking to enhance user experience.
• Led EMI-related campaigns, conducting A/B test and analyzing test/control groups for EMI holdback, precautionary refund, and auto-refund initiatives, reducing EMI-related inquiries by 20%.
• Implemented a pop-up disclaimer in the mobile app to educate users on the time taken for EMI payments to reflect in account statements, reducing confusion by providing transparency at key touchpoints.
• Designed and executed push communications to keep customers informed about online payments, ensuring clarity and engagement across multiple channels and scenarios.
• Managed cross-functional projects to prioritize customer experience enhancements such as No Objection Certificate, RM details, and AMB banner in the IDFC First Bank mobile app and WhatsApp banking, improving user access to the information.
Jun 202310 mosMar 2024
Mumbai, Maharashtra, India
• Led end to end planning, execution, testing and monitoring of new builds for investments-related projects, overseeing the full lifecycle from conceptualization to release, ensuring alignment with business goals.
• Spearheaded the launch of Mutual Fund Aggregator feature on the IDFC mobile application, resulting in over 3,00,000+
requests/month and a 25% increase in the user base within just two months.
• Collaborated with the business teams to define the business requirements, writing detailed BRDs, User stories.
• Managed 2 development squads using Agile methodologies to ensure the timely and efficient delivery of new builds, achieving zero production bugs and enhancing the product’s quality and user experience.
• Eliminated vendor dependency by launching Portfolio Reports with a comprehensive view of all investments at a single place improving operational efficiency and reducing third-party reliance.
Apr 20223 mosJun 2022
Mumbai, Maharashtra, India
• Conducted product and competitor benchmarking for the “My First Partner (MFP)” mobile app, providing actionable insights and strategic recommendations to enhance the business growth.
• Introduced the “Delinquency Information Tracking (DIT)” to monitor the loans referred and reducing delinquency risk.
• Designed the user journey and created figma wireframes for the DIT feature for a seamless user experience.
• Recognized as one of the 3 students (out of 11) to receive Pre-placement offer for outstanding performance in internship.
Jul 20204 mosOct 2020
Hyderabad, Telangana, India
1. Delivered two projects of content within the estimated time and secured another product
2. Recruited suitable students for manual speech translation from Hindi to English and vice-versa
3. Mentored a team of 8 candidates and scheduled their work to meet the given deadlines
Praharsha’s AI Stack
Education
Master of Business Administration - MBA, General management
Indian Institute of Management Raipur
20212 yrs2023
Bachelor of engineering, Electrical and Electronics Engineering
Mahindra Ecole Centrale
20164 yrs2020
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