Headline

Ad Ops at Zepto || Ex-Inmobi || Performance Marketing || Campaign Management || Digital marketing, MICA’23

About

Performance Marketing Specialist with 4 years of experience managing and optimizing large-scale Paid Search and Social campaigns across Google Ads, Microsoft Ads and Meta Ads. I independently manage multi-region portfolios, scale accounts from the ground up, and drive revenue growth through full-funnel execution, account structure, bidding strategy, budget pacing, conversion tracking, and performance reporting. I work closely with advertisers, agencies, and cross-functional teams to translate performance data into clear, actionable recommendations that improve client KPIs. I hold a Post Graduate Certificate in Digital Marketing & Communication from MICA, with a focus on Marketing Analytics and Branding. I’m committed to continuous learning and enjoy building scalable, measurable media programs through disciplined strategy and precise execution.

Location

Bengaluru

AI stack

claude

ChatGPT

Microsoft Copilot

Work experience

Manager 1 - Ads Growth - Strategy and Operations at Zepto, Jul 2026 - Present · 4 mos, Bengaluru, Karnataka, India

Account Manager - Microsoft Advertising at InMobi Advertising, Jan 2025 - Jun 2026 · 1 yr 6 mos, Bengaluru, Karnataka, India

Analyst - Microsoft Advertising at InMobi Advertising, May 2023 - Dec 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, Microsoft Search Advertising - India, Southeast Asia

Marketing Executive at Neil Patel Digital India, Jan 2023 - Apr 2023 · 4 mos, Bengaluru, Karnataka, India, Managed $50K monthly budgets across multiple sectors, delivering measurable ROI for high-end brands. Achieved 9x increase in paid social spends, improved ROAS and drove 40% revenue growth in 6 months. Built, optimized, and tested campaigns across Google and Meta using Google Analytics and HubSpot. Delivered performance insights and reports to CXOs, translating data into strategies for acquisition, retention, and revenue growth.

Social Media Intern at Neil Patel Digital India, May 2022 - Dec 2022 · 8 mos, Bengaluru, Karnataka, India

Social Media Intern at K12 Techno Services Pvt. Ltd., Apr 2022 - Jun 2022 · 3 mos, Bengaluru, Karnataka, India

Content Writer at Pepper Content, Feb 2022 - Jan 2023 · 1 yr, India

Education

Post Graduate Certificate in Digital Marketing and Communication, MICA | The School of Ideas

Bachelor's degree, Hospitality Administration/Management, Institute of hotel management