---
title: "Praguni Kumar - Senior Growth Associate in Bengaluru | Tal"
description: "Meet Praguni Kumar, Senior Growth Associate @ Airlearn based in Bengaluru. AI stack includes antigravity and codex."
image: "https://tal.club/meet/praguni-kumar/share-image"
---

# Praguni Kumar on Tal

## Headline

Senior Growth Associate @ Airlearn

## About

Growth marketer with a content strategist brain and a chronically overactive “why did this perform?” instinct\. Currently working across UGC strategy, creator ecosystems, growth experiments, and performance\-led content at scale\. I’ve helped scale organic growth through creator\-led content, led teams larger than my brain bandwidth allows sometimes, and accidentally developed the ability to predict whether a video will flop within three seconds\. Big on strategy, sharper on execution\. I like ideas that are creative enough for the internet but structured enough to survive a trend review and analysis\. Professionally curious\. Chronically online\. Somehow hopebaiting and making a career out of both\.

## Location

Bengaluru

## AI stack

antigravity

codex

## Work experience

Senior Growth Associate at Airlearn, Feb 2026 \- Present · 7 mos, \- ⁠Own UGC content, strategy, direction while overseeing creator community management, and resolving escalations \- Serving as the strategic lead for all content, from ideation and trend analysis to briefing, execution, and performance review \- Propelled Airlearn into the top 10 education apps in 17 countries simultaneously on organic growth through UGC alone \- Drove a 10x jump in average daily sign\-ups through UGC alone, with a 17x jump on a single day leading to 100k\+ sign ups \- Drove 1M sign ups in the month of May, a 150% increase from April \- Leading a team of 16 while managing a creator network of 250\+ creators

Marketing Associate at Airlearn, Jul 2025 \- Feb 2026 · 8 mos, \- Leading and scaling Airlearn’s UGC vertical end\-to\-end, managing a team of 7 and a creator network of 100\+ creators \- ⁠Grew UGC views across TikTok, Instagram and YouTube from 20M average monthly views \(July\) to 500M views \(November\) \- ⁠Supporting data\-led content strategy through analysis of formats, trends, hooks, and platform performance

Content Writer Intern at Airlearn, Oct 2024 \- Jul 2025 · 10 mos, \- Developed and scripted short\-form video content for influencer marketing campaigns and for UGC brand ambassadors to drive Airlearn promotions and audience engagement \- Conducted detailed analysis of content creators’ styles and audience preferences to tailor promotional content for maximum content \- Ideated and wrote seamless ad integration strategies for Airlearn in creator videos, ensuring high sign\-up rates while maintaining audience engagement \- Worked to align promotional content with brand objectives, content brief and creator authenticity for both influencer marketing and UGC marketing \- Wrote content that organically generated millions of views across TikTok, YouTube and Instagram

Blogger at Goofy Tails India Pvt Ltd, Feb 2023 \- Apr 2023 · 3 mos, Remote, \- Promptly produced top\-quality blogs that aimed to promote the D2C's pet care products from the fresh perspective of a pet parent\. \- Developed a unique variety of content for 3rd party websites and blog sites to better improve presence and brand awareness paired with SEO\. \- Wrote regular plagiarism free content that was organized and prioritized in a timely and efficient manner to uphold company values\.

Social Media Marketing Intern at FilterPixel, Sep 2022 \- Oct 2022 · 2 mos, \- Offered strong customer service skills, keeping customers satisfied and increasing sales\. \- Ensured that reported customer issues were resolved by logging tickets, extensive cold emailing, and providing technical support 7 hours per week \- Researched and identified the best methods for obtaining customer data, such as email and phone outreach, and determined which system would be the most cost\-effective

Social Media Managing Intern at Relish & Cherish, Jul 2022 \- Sep 2022 · 3 mos, \- Coordinated the social media content plan ensuring it is up\-to\-date for seamless posting on the platforms\. \- Developed content to be published across all platforms, maintained tracking system through Instagram analytics\. \- Designed and visualized content for carousels and approached other influencers for potential collaborations\.

Content Writer Intern at Fundoo Class \- Let's Learn Fundamentals; Connecting Kids To Inspiring Teachers Worldwide, Aug 2021 \- Sep 2021 · 2 mos, \- Wrote and produced original material for publication to promote the sale of their services\. \- Maintained current understanding of the Ed Tech Industry and genre trends to curate factual and appealing pieces\. \- Customized brand image with writing to impact and interest the target demographic\.

## Education

Bachelor of Arts \- BA, Journalism with Digital Media and English, Christ University, Bangalore

[View the original profile](https://tal.club/meet/praguni-kumar)

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