Headline

Senior Growth Associate @ Airlearn

About

Growth marketer with a content strategist brain and a chronically overactive “why did this perform?” instinct. Currently working across UGC strategy, creator ecosystems, growth experiments, and performance-led content at scale. I’ve helped scale organic growth through creator-led content, led teams larger than my brain bandwidth allows sometimes, and accidentally developed the ability to predict whether a video will flop within three seconds. Big on strategy, sharper on execution. I like ideas that are creative enough for the internet but structured enough to survive a trend review and analysis. Professionally curious. Chronically online. Somehow hopebaiting and making a career out of both.

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Senior Growth Associate at Airlearn, Feb 2026 - Present · 7 mos, - ⁠Own UGC content, strategy, direction while overseeing creator community management, and resolving escalations - Serving as the strategic lead for all content, from ideation and trend analysis to briefing, execution, and performance review - Propelled Airlearn into the top 10 education apps in 17 countries simultaneously on organic growth through UGC alone - Drove a 10x jump in average daily sign-ups through UGC alone, with a 17x jump on a single day leading to 100k+ sign ups - Drove 1M sign ups in the month of May, a 150% increase from April - Leading a team of 16 while managing a creator network of 250+ creators

Marketing Associate at Airlearn, Jul 2025 - Feb 2026 · 8 mos, - Leading and scaling Airlearn’s UGC vertical end-to-end, managing a team of 7 and a creator network of 100+ creators - ⁠Grew UGC views across TikTok, Instagram and YouTube from 20M average monthly views (July) to 500M views (November) - ⁠Supporting data-led content strategy through analysis of formats, trends, hooks, and platform performance

Content Writer Intern at Airlearn, Oct 2024 - Jul 2025 · 10 mos, - Developed and scripted short-form video content for influencer marketing campaigns and for UGC brand ambassadors to drive Airlearn promotions and audience engagement - Conducted detailed analysis of content creators’ styles and audience preferences to tailor promotional content for maximum content - Ideated and wrote seamless ad integration strategies for Airlearn in creator videos, ensuring high sign-up rates while maintaining audience engagement - Worked to align promotional content with brand objectives, content brief and creator authenticity for both influencer marketing and UGC marketing - Wrote content that organically generated millions of views across TikTok, YouTube and Instagram

Blogger at Goofy Tails India Pvt Ltd, Feb 2023 - Apr 2023 · 3 mos, Remote, - Promptly produced top-quality blogs that aimed to promote the D2C's pet care products from the fresh perspective of a pet parent. - Developed a unique variety of content for 3rd party websites and blog sites to better improve presence and brand awareness paired with SEO. - Wrote regular plagiarism free content that was organized and prioritized in a timely and efficient manner to uphold company values.

Social Media Marketing Intern at FilterPixel, Sep 2022 - Oct 2022 · 2 mos, - Offered strong customer service skills, keeping customers satisfied and increasing sales. - Ensured that reported customer issues were resolved by logging tickets, extensive cold emailing, and providing technical support 7 hours per week - Researched and identified the best methods for obtaining customer data, such as email and phone outreach, and determined which system would be the most cost-effective

Social Media Managing Intern at Relish & Cherish, Jul 2022 - Sep 2022 · 3 mos, - Coordinated the social media content plan ensuring it is up-to-date for seamless posting on the platforms. - Developed content to be published across all platforms, maintained tracking system through Instagram analytics. - Designed and visualized content for carousels and approached other influencers for potential collaborations.

Content Writer Intern at Fundoo Class - Let's Learn Fundamentals; Connecting Kids To Inspiring Teachers Worldwide, Aug 2021 - Sep 2021 · 2 mos, - Wrote and produced original material for publication to promote the sale of their services. - Maintained current understanding of the Ed Tech Industry and genre trends to curate factual and appealing pieces. - Customized brand image with writing to impact and interest the target demographic.

Education

Bachelor of Arts - BA, Journalism with Digital Media and English, Christ University, Bangalore