Headline

Performance Marketer @Meraqi Digital | Certified Digital Marketing Professional(DMI)|Freelancer|SEO|SEM|Google Ads|Meta Ads|MBA @BIBS I Google and Meta Ads Expart, PPC Specialist,Ecom, Lead Gen, Wordpress, Shopify Dev

About

👋 Hello Visitor! Since you've made it here, why not click see more.... ⬇️ to discover more about me? 😄 🚀 Driven by an insatiable passion for marketing, I thrive on tackling complex challenges and delivering impactful results. With 1.5 years of diverse experience in digital marketing, brand management, and strategy development, I have successfully helped brands not only grow but dominate their markets. 💼 Currently a Performance Marketer at Meraqi Digital LLP, I hold a Master of Business Administration (MBA) and a Post Graduate Diploma in Digital Marketing (PGPDM) from Bengal Institute of Business Studies in 2024. 💼 At Meraqi Digital LLP, I manage advertising budgets exceeding ₹1 crore across platforms such as Google, Meta, Amazon, and Flipkart for esteemed clients, including Frontech, Srijan Realty, Eastern Honda, and KIA Motors and many more. My ability to optimize account structures, keywords, and creatives for over 40 accounts has resulted in a remarkable 15% year-over-year increase in ROI and significant ad spend savings. 📈 In my role at RMV, I drive growth for E-Commerce, D2C, healthcare, and real estate brands. I specialize in creating data-driven campaigns on platforms like Facebook, Google, and Amazon, achieving an impressive 5-8X ROAS in revenue while generating over 100 qualified leads, all while managing a monthly budget of ₹10 lakh. 🤝 I have collaborated with more than 20 top brands across various sectors, including D2C brands, real estate, hospital and many more. I am responsible for developing media strategies, run ads in various digital channels and optimize ad campaigns and maximize ROAS. 🎯 I excel at delivering a consistent flow of accurate leads tailored to your Ideal Customer Profile, ensuring that your revenue targets are met and substantial growth is achieved. My strategic outreach approach guarantees that the most promising leads are converted into valuable appointments, and I am committed to supporting you throughout the entire sales process. 📊 By continuously monitoring industry trends, competitor activities, and leveraging data-driven insights, I enhance account performance and drive results. My dedication to detailed reporting and analysis empowers informed decision-making, allowing brands to adapt and thrive in an ever-evolving market landscape. 🤔 If you resonate with my career journey and see the potential for collaboration, I would love to connect and explore how we can achieve remarkable results together.

Location

Bengaluru

Work experience

Performance Marketer at Meraqi Digital, Jul 2024 - Present · 2 yrs 1 mo, Kolkata, West Bengal, India, - Management of Significant Advertising Budgets: I have effectively managed advertising budgets exceeding ₹1 crore across platforms including Google, Meta, Amazon, and Flipkart for a diverse range of clients, such as Frontech, Srijan Realty, Eastern Honda, KIA Motors, Aswini Bajaj, Peerless, Baby Go, ILS Hospital, and Khosla Electronics and so on. - Optimization of Account Performance: I optimized various elements, including account structure, keywords, audiences, bids, budgets, placements, and creatives, for over 40 accounts. This strategic approach resulted in a 15% year-over-year increase in ROI and savings of ₹10 lakhs in ad spend at the portfolio level. - Data-Driven Strategic Actions: I consistently monitored industry trends, competitor activities, and GA4 data, implementing data-driven strategies that boosted account performance by 5.08% quarter-over-quarter. - Comprehensive Reporting and Analysis: I delivered and presented detailed bi-weekly, monthly, and quarterly reports analyzing key performance metrics such as ROAS, CVR, CPA, and CPL to facilitate informed decision-making.

Digital Marketing Executive at RMV, Mar 2024 - Jun 2024 · 4 mos, Kolkata, West Bengal, India, - Responsible for driving growth for E-Commerce, D2C,healthcare and Real Estate brands. I’m skilled at creating data-driven campaigns on platforms like Facebook, Google, and Amazon, achieving over 5-8X ROAS in revenue and generating 100+qualified leads while managing a budget of ₹10 lakh per month. - I’ve collaborated with 10+ top brands across various sectors, including pet product accessories, men’s clothing, and real estate. I also responsible for creating media strategies for clients to optimize ad campaigns and get the maximize ROAS. - Conducted research for website content and performed keyword research to enhance website visibility. - Responsible for creating a website for a healthcare brand in WordPress and Men's Clothing Website in Shopify ensuring adherence to Google SEO guidelines and optimizing the site for better performance.

Digital Marketing Executive at Proreal Production Corp, Jun 2023 - Sep 2023 · 4 mos, India, - Working as a Digital Marketing Executive for an OTT platform, leading a small digital marketing team.- - -- Responsible for increasing overall organic website traffic through on-page, off-page, and technical SEO. - Responsible for generating quality backlinks by posting blogs on high DA and PA websites and maintaining the IMDb page for the OTT platform, which led to a significant increase in organic traffic from 15% to 27%. - Managed Google Ads and Facebook Ads campaigns, tailoring content and targeting strategies for specific regions in India, resulting in a 20% increase in conversions. - Managed WhatsApp campaigns to retain OTT platform subscribers. - Implemented Google Tag Manager and Facebook Pixel for advanced tracking. - Responsible for app store optimization (ASO) for the OTT platform’s app, conducting thorough keyword research, optimizing titles and descriptions, and implementing enhancements that improved conversion rates and reduced app uninstalls. - Developed a content plan for social media handles and a media plan for paid ads.

Summer Internship at Redvisa.ca, Jan 2023 - Jun 2023 · 6 mos, Canada, - Responsible for doing keyword research and increasing keyword rankings in SERP. - Responsible for increasing overall website traffic through On Page, Off Page & Technical SEO. - Responsible for creating the Landing page in WordPress and write content for the website.

Production Coordinator at Vedant Fashions Limited - Manyavar-Mohey, Feb 2021 - Mar 2022 · 1 yr 2 mos, Greater Kolkata Area

Education

Master of Business Administration - MBA, Digital marketing, Bengal Institute of Business Studies

Bachelor of Commerce - BCom, Accounting and Business/Management, Prafulla Chandra College