Pragati Viswakarma

10+ years of work experience

Jun 20224 yrsPresent

Bengaluru, Karnataka, India

Leading and managing the UX Research Team for Amazon India & Emerging Markets

Mar 20201 yr 9 mosNov 2021

Bengaluru, Karnataka

Managing research in multiple verticals under CX & SX.

Mar 20182 yrs 1 moMar 2020

India

Lead User Researcher for IN Seller Services.

Jan 20162 yrs 1 moJan 2018

New Delhi Area, India

Co-founded a start-up which leveraged ‘paper cups’ as the unique medium of advertising

Jan 20162 yrs 1 moJan 2018

New Delhi Area, India

Continued doing research parallelly with my start-up Waycup Independently worked with agencies like Ipsos, IMRB, Karvy Insights, Meraki Research etc. on end to end on research projects Involved right from understanding client's brief, making proposals, developing qualitative research instruments, collecting data through various qualitative methodologies, analysis of data to report drafting and presentations Have research experience in categories like E-commerce, Social Media, Personal Care, Automobile, Textile, Tobacco, Beverage, Travel and Tourism, Consumer Durables etc. and projects which include U&A research, corporate reputation research, consumer segmentation research, product and ad tests, optimization studies etc

Blogworks - helping create brands for the future.

Sep 20155 mosJan 2016

New Delhi Area, India

As an analyst, my key role here is to execute customized as well as syndicated researches. The diverse nature of the job includes social media listening & online and mobile research. Have experience using online listening tools like Radian6. Some key reports worked on includes political analysis, ad-hoc studies on prevailing market trends and future trends, brand tracking on social media, measuring the performance of campaigns on social media, real time analysis of events etc.