Headline

D2C Growth & Business Strategy @Bewakoof(ABFRL) | Ex-Shopdeck (D2C Growth and Marketing)| NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

About

D2C growth & strategy professional (2+ yrs) who ties marketing spend to business outcomes. 📈 ₹10 Cr+ monthly budget owned at Bewakoof, with decisions driven by ROAS, CAC & contribution margin 🚀 35+ D2C brands scaled at Shopdeck, from ₹5K to ₹2L/day at up to 5–6x ROAS 🔄 0.8x → 2.1x ROAS market turnaround | +30% CTR via A/B testing 🤝 300+ at-risk sellers revived | 5x "No Seller Pause & Churn" Award Skilled in funnel & cohort analytics, unit economics, forecasting and SQL/Metabase insights. 🔍 Open to Growth & Business Strategy roles.

Location

Bengaluru

AI stack

claude

deepseek

gemini

grok

metaai

ChatGPT

Work experience

Senior Executive (Growth and Marketing) at BEWAKOOF®, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India, Owning ₹10 Cr+ monthly growth budget for a leading D2C fashion brand. - 0.8x → 2.1x ROAS turnaround in the Bangalore market through geo-level analysis and CRM collaboration - +30% CTR through a structured creative A/B testing framework - Budget and category decisions driven by ROAS, CAC and contribution margin - Retention: partnered with the CRM team on audience segmentation and remarketing to improve repeat purchases and customer lifetime value - Automation: built automated tracking frameworks and decision-support databases, and standardised campaign nomenclature across Meta and Google for faster, error-free reporting - Cross-functional work with Creative, CRM and Analytics teams

Growth Consultant at ShopDeck (Previously NuShop), Aug 2024 - Dec 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, Managed Ecom account of 85 +client Spearheaded email automation and customer lifecycle marketing using Marketo, resulting in a 25% uplift in repeat purchase rate and improved lead scoring. Scaled ad budgets from ₹5K to ₹2L/day across Meta & Google Ads for brands like Wamatrendz, Rangreal, Fashionjewell. Achieved 5–6X ROAS consistently across campaigns. Drove 20–25% YoY revenue growth for 15+ e-commerce brands including Zastraa by Monark. Maintained 10–12% weekly profit margins through strategic campaign management. Boosted Annual Recurring Revenue from ₹10K to ₹3.5L in just 4 months, maintaining 85% profitability. Reduced Return to Origin (RTO) rates by 20%, increasing net profit margins by 15%. Delivered ₹30L+ monthly profitability by leveraging real-time optimizations using Google Analytics & Meta Insights. Improved audience segmentation through continuous A/B testing & creative optimization. Achieved 22% reduction in Cost Per Acquisition (CPA). Maintained 100% seller retention rate over 7+ months, strengthening long-term client relationships.

Graduation Project at Limeroad.com, Jan 2024 - May 2024 · 5 mos, Gurugram, Haryana, India, Project 1: Reducing return at Limeroad in women ethnic category by reducing RTO% by 5% Studied the process of working in an E-commerce firm worked closely on Women Ethnic wear brand and also gainexpertise on return related issue, ongoing trends and need in the market according to customer preferences. Gained hands-on experience in performance marketing tools including Meta Ads, Google Ads, and Marketo, learning campaign setup, audience targeting, creative testing, and automation basics that laid the foundation for advanced growth strategies in future roles.

Intern at Pee Empro Exports, Jun 2023 - Jul 2023 · 2 mos, Faridabad, Haryana, India, Learned the process of working in a production setup; worked closely with the issues related to production and the delays associated with it. Worked on the development and implementation of Stitch MES Software a smart factory software that tracks real-time production output and KPIs. Utilized the software to track WIP and identify bottlenecks in specific sewing lines across the factory floor, source of defects and reworks, and proactively planned to increase efficiency and reduce lead time.

Textile intern at Sarla Fabrics Private Limited, Jun 2022 - Jun 2022 · 1 mo, Ghaziabad, Uttar Pradesh, India, Learned fibre to fabric processes of worsted fabric forsuiting & shirting. Analysed different Production machines like Loom,Hydro-extracter, Finishing machines, Conditioning, Ringframe etc. Observed different departments like Quality Assurance,Finishing, Weaving, Spinning etc.

Education

Bachelor of Fashion technology, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA