---
title: "Pradnya Kudav - Assistant Manager in Mumbai | Tal"
description: "Meet Pradnya Kudav, Media Analytics and Research / Market Research / Consumer Insights and Strategy / Programming Strategy Ex-BARC based in Mumbai. AI stack includes antigravity, codex, and cursor."
image: "https://tal.club/meet/pradnya-kudav/share-image"
---

# Pradnya Kudav on Tal

## Headline

Media Analytics and Research / Market Research / Consumer Insights and Strategy / Programming Strategy Ex\-BARC

## Location

Mumbai

## AI stack

antigravity

codex

cursor

## Work experience

Assistant Manager at Sony Pictures Networks India, Apr 2025 \- Present · 1 yr 5 mos, Mumbai

Manager \- Market Analyst at BARC India, Apr 2024 \- Apr 2025 · 1 yr 1 mo, Mumbai Metropolitan Region

Associate Manager \- Genre Analyst at BARC India, Sep 2021 \- Apr 2024 · 2 yrs 8 mos, Mumbai Metropolitan Region

Manager \- Ad hocs & Campaign Measurements at Nepa, Jul 2021 \- Sep 2021 · 3 mos, Mumbai, Maharashtra, India, • Handles multiple projects independently\. • Liaise and communicate efficiently with the client team\. • Primary GRL \(India\) POC for global offices on ad\-hoc projects\. • Work on Field set up and management\. • Data cleaning, Data processing \- weighing, OE coding, cross\-tabulation , Data analysis and report generation • Adherence to project timelines and ensure high\-quality output\. • Conduct internal training sessions\.

Senior Executive Strategy & Insights at Brandscapes Worldwide, Mar 2019 \- Jul 2021 · 2 yrs 5 mos, Mumbai, Maharashtra, India, • Custodian for continuous month\-on\-month ad & brand tracking studies for two Southeast Asian markets for a global payment brand, to help identify the performance of key initiatives • Co\-ordinated with multiple stakeholders and ensured smooth end\-to\-end execution of the project • Synthesised and communicated research findings into actionable insights to fulfill client's objectives • Assisted in various deep dive and meta\-analysis requested by the client • Successfully executed multiple research projects simultaneously, all in different design/analysis stages • Led ad hoc studies starting from questionnaire designing, field briefing, devising analysis plan to data checking and reporting • Assisted in Proposal writing, including research needs, approach, methodology for quantitative research and built a succinct flow and storyline capturing appropriate data points • Drove information gathering and filtering, providing valuable business and customer insight regarding trends, behavioural shifts, attitudinal dynamics of the category & marketplace through secondary research

Summer Intern at Aditya Birla Fashion and Retail Ltd\., May 2018 \- Jul 2018 · 3 mos, Mumbai, Maharashtra, India, Analyzing the Impact of Visual Merchandising on consumer buying behavior • Understand business objectives and Designing questionnaires to Collect data on consumers, competitors, and market place and consolidate information Into actionable items, reports, and presentations • Perform Primary & Secondary research, Analyse, interpret data & Perform Statistical analysis using Excel and SPSS

## Education

Master's degree, Marketing, Mumbai Educational Trust, MET League of Colleges

Bachelor of Engineering \- BE, Electronics Engineering, A\. C\. Patil College of Engineering Navi Mumbai\-410 210

[View the original profile](https://tal.club/meet/pradnya-kudav)

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