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Pradnya Kudav

Media Analytics and Research / Market Research / Consumer Insights and Strategy / Programming Strategy Ex-BARC

Mumbai

7+ years of work experience

Sony Pictures Networks India
Apr 20251 yr 5 mosPresent

Mumbai

BARC India
Apr 20241 yr 1 moApr 2025

Mumbai Metropolitan Region

BARC India
Sep 20212 yrs 8 mosApr 2024

Mumbai Metropolitan Region

Nepa
Jul 20213 mosSep 2021

Mumbai, Maharashtra, India

• Handles multiple projects independently. • Liaise and communicate efficiently with the client team. • Primary GRL (India) POC for global offices on ad-hoc projects. • Work on Field set up and management. • Data cleaning, Data processing - weighing, OE coding, cross-tabulation , Data analysis and report generation • Adherence to project timelines and ensure high-quality output. • Conduct internal training sessions.
Brandscapes Worldwide
Mar 20192 yrs 5 mosJul 2021

Mumbai, Maharashtra, India

• Custodian for continuous month-on-month ad & brand tracking studies for two Southeast Asian markets for a global payment brand, to help identify the performance of key initiatives • Co-ordinated with multiple stakeholders and ensured smooth end-to-end execution of the project • Synthesised and communicated research findings into actionable insights to fulfill client's objectives • Assisted in various deep dive and meta-analysis requested by the client • Successfully executed multiple research projects simultaneously, all in different design/analysis stages • Led ad hoc studies starting from questionnaire designing, field briefing, devising analysis plan to data checking and reporting • Assisted in Proposal writing, including research needs, approach, methodology for quantitative research and built a succinct flow and storyline capturing appropriate data points • Drove information gathering and filtering, providing valuable business and customer insight regarding trends, behavioural shifts, attitudinal dynamics of the category & marketplace through secondary research
Aditya Birla Fashion and Retail Ltd.
May 20183 mosJul 2018

Mumbai, Maharashtra, India

Analyzing the Impact of Visual Merchandising on consumer buying behavior • Understand business objectives and Designing questionnaires to Collect data on consumers, competitors, and market place and consolidate information Into actionable items, reports, and presentations • Perform Primary & Secondary research, Analyse, interpret data & Perform Statistical analysis using Excel and SPSS

Pradnya’s AI Stack

antigravity
antigravity
codex
codex
cursor
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Education

Mumbai Educational Trust, MET League of Colleges

Master's degree, Marketing

Mumbai Educational Trust, MET League of Colleges

20172 yrs2019
A. C. Patil College of Engineering Navi Mumbai-410 210

Bachelor of Engineering - BE, Electronics Engineering

A. C. Patil College of Engineering Navi Mumbai-410 210

20103 yrs2013

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Headline

Media Analytics and Research / Market Research / Consumer Insights and Strategy / Programming Strategy Ex-BARC

Location

Mumbai

AI stack

antigravity

codex

cursor

Work experience

Assistant Manager at Sony Pictures Networks India, Apr 2025 - Present · 1 yr 5 mos, Mumbai

Manager - Market Analyst at BARC India, Apr 2024 - Apr 2025 · 1 yr 1 mo, Mumbai Metropolitan Region

Associate Manager - Genre Analyst at BARC India, Sep 2021 - Apr 2024 · 2 yrs 8 mos, Mumbai Metropolitan Region

Manager - Ad hocs & Campaign Measurements at Nepa, Jul 2021 - Sep 2021 · 3 mos, Mumbai, Maharashtra, India, • Handles multiple projects independently. • Liaise and communicate efficiently with the client team. • Primary GRL (India) POC for global offices on ad-hoc projects. • Work on Field set up and management. • Data cleaning, Data processing - weighing, OE coding, cross-tabulation , Data analysis and report generation • Adherence to project timelines and ensure high-quality output. • Conduct internal training sessions.

Senior Executive Strategy & Insights at Brandscapes Worldwide, Mar 2019 - Jul 2021 · 2 yrs 5 mos, Mumbai, Maharashtra, India, • Custodian for continuous month-on-month ad & brand tracking studies for two Southeast Asian markets for a global payment brand, to help identify the performance of key initiatives • Co-ordinated with multiple stakeholders and ensured smooth end-to-end execution of the project • Synthesised and communicated research findings into actionable insights to fulfill client's objectives • Assisted in various deep dive and meta-analysis requested by the client • Successfully executed multiple research projects simultaneously, all in different design/analysis stages • Led ad hoc studies starting from questionnaire designing, field briefing, devising analysis plan to data checking and reporting • Assisted in Proposal writing, including research needs, approach, methodology for quantitative research and built a succinct flow and storyline capturing appropriate data points • Drove information gathering and filtering, providing valuable business and customer insight regarding trends, behavioural shifts, attitudinal dynamics of the category & marketplace through secondary research

Summer Intern at Aditya Birla Fashion and Retail Ltd., May 2018 - Jul 2018 · 3 mos, Mumbai, Maharashtra, India, Analyzing the Impact of Visual Merchandising on consumer buying behavior • Understand business objectives and Designing questionnaires to Collect data on consumers, competitors, and market place and consolidate information Into actionable items, reports, and presentations • Perform Primary & Secondary research, Analyse, interpret data & Perform Statistical analysis using Excel and SPSS

Education

Master's degree, Marketing, Mumbai Educational Trust, MET League of Colleges

Bachelor of Engineering - BE, Electronics Engineering, A. C. Patil College of Engineering Navi Mumbai-410 210