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Pradhuman Panchal

Product Marketing Manager @ Times Internet | Ex-Zepto, BharatPe | CRM & Lifecycle Marketing | Driving Retention, Engagement & Revenue Growth

Noida

5+ years of work experience

Times Internet
Jan 20269 mosPresent

Noida

• Partnered with the Product team to scope and launch a no-cost EMI feature, translating customer pain points into a product enhancement that generated ₹16 lakh in incremental revenue within 2 months. • Built the "AI for Investing" masterclass from 0 to 1, taking it from concept to the all-time highest-revenue masterclass across three consecutive sessions and generating 10+ lakh in profit. • Grew month-over-month revenue by 25% and improved ROAS from 2x to 4x through performance and lifecycle campaign optimisation. • Cut cost-per-lead from ₹110-125 to ₹70-86 by refining targeting, creative testing, and channel mix. • Grew session join rate by 36% (from a 25% baseline) by redesigning lifecycle segmentation, funnel optimisation, and personalised email and push campaigns. • Acted as functional owner for a portfolio of 20+ masterclasses and premium events, prioritising initiatives, defining lifecycle campaigns, and tracking revenue outcomes end-to-end. • Led GTM strategy for multiple masterclasses, premium masterclasses, and workshops using data-driven insights and multichannel execution, in close collaboration with Acquisition, Product, Data, and Creative teams, scaling offerings from concept to consistent revenue growth.
Zepto
Oct 20254 mosJan 2026

Bengaluru

• Collaborated with Tech and Vendor teams to define requirements and test internal CRM APIs, improving account structure for scalability, cost optimisation, and CRM outreach, contributing directly to product-level decisions. • Delivered ₹2.5 Cr in annual cost savings by restructuring WhatsApp marketing infrastructure and optimising vendor cost models. • Built lifecycle marketing automation frameworks that increased daily orders by 10%, adding 10,000+ incremental orders per day. • Improved WhatsApp channel operational efficiency while growing order volume, lifting the channel's contribution to total orders by 1.5% within a month. • Built the lifecycle marketing and CRM strategy from the ground up for the Zepto Cafe vertical, establishing the channel's engagement and retention playbook alongside Zepto Now and Supersaver. • Led customer lifecycle and retention strategy for active users, improving repeat purchase frequency and engagement. • Designed targeted coupon and user segmentation strategies to improve conversion and reduce churn.
Zepto
Oct 20241 yrSep 2025

Bengaluru, Karnataka, India

BharatPe
Oct 20231 yrSep 2024

● Contributed ₹200 Cr gross addition to the 12% Club investment portfolio through lifecycle and GTM campaigns. ● Generated ₹1 Cr gross revenue from Charge N Earn product through lifecycle and GTM strategies. ● Engaged and optimised 1M+ merchants across lifecycle and performance channels, improving QR transactions by 12%, TPV by 5%, and TPAM by 14%. ● Developed and executed highly successful brand campaigns, such as #HaiYakeen, #IssTyohaarBadhegaVyapaar, and #MyShopMyAd, achieving exceptional results. ● Improved conversion rate from 3% to 5.5% via experimentation and flash sale campaigns. ● Managed creative and content teams to ensure consistent brand messaging. ● Led GTM planning, cohort strategy, and lifecycle marketing for product launches.
BharatPe
Apr 20221 yr 6 mosSep 2023

● Developed and executed highly successful brand campaigns, such as #HaiYakeen, #IssTyohaarBadhegaVyapaar, and #MyShopMyAd, achieving exceptional results. ● Managed creative teams and content writers to develop and maintain brand tonality strategically. ● Experimented with ad-hoc campaigns like Flash Sale that helped push the Avg. DIY conversion rate to 5.50% from 3%. ● Successfully orchestrated end-to-end product-level marketing initiatives, from GTM planning and cohort strategizing to delivering impactful results.
Aditya Birla Fashion and Retail Ltd - Pantaloons
Nov 20211 moNov 2021

Gurugram, Haryana, India

Jun 202110 mosMar 2022

Jaipur, Rajasthan, India

● Notably driven campaigns to fruition, achieving significant milestones such as a 27% surge in sales. ● Helped the brand to collaborate with other social media influencers for more traffic and viewers. ● Researching competition and creating counter-marketing strategies.

Pradhuman’s AI Stack

claude code
claude code
claude
claude
gemini
gemini
lovable
lovable
meta
meta
n8n
n8n

Education

Institute Of Marketing and Management

PGDM, Marketing

Institute Of Marketing and Management

20212 yrs2023
JECRC University

Bachelor of Business Administration - BBA, Marketing

JECRC University

20183 yrs2021

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Headline

Product Marketing Manager @ Times Internet | Ex-Zepto, BharatPe | CRM & Lifecycle Marketing | Driving Retention, Engagement & Revenue Growth

About

Growth and Product Marketing professional with 4+ years of experience driving retention, engagement, and revenue across fintech and ecommerce platforms. Currently Product Marketing Manager at Times Internet, leading lifecycle and GTM initiatives. Delivered measurable business impact including ₹200 Cr portfolio growth at BharatPe, ₹2.5 Cr annual cost savings at Zepto, and 36% improvement in session join rate through lifecycle optimisation. Specialised in Lifecycle Marketing, CRM Automation, GTM Strategy, and Conversion Optimisation across email, push, and WhatsApp channels using tools like CleverTap, MoEngage, SQL, and analytics platforms. Open to Growth, Lifecycle, CRM, and Product Marketing roles in product-led organisations.

Location

Noida

AI stack

claude code

claude

gemini

lovable

meta

n8n

Work experience

Product Marketing Manager at Times Internet, Jan 2026 - Present · 9 mos, Noida, • Partnered with the Product team to scope and launch a no-cost EMI feature, translating customer pain points into a product enhancement that generated ₹16 lakh in incremental revenue within 2 months. • Built the "AI for Investing" masterclass from 0 to 1, taking it from concept to the all-time highest-revenue masterclass across three consecutive sessions and generating 10+ lakh in profit. • Grew month-over-month revenue by 25% and improved ROAS from 2x to 4x through performance and lifecycle campaign optimisation. • Cut cost-per-lead from ₹110-125 to ₹70-86 by refining targeting, creative testing, and channel mix. • Grew session join rate by 36% (from a 25% baseline) by redesigning lifecycle segmentation, funnel optimisation, and personalised email and push campaigns. • Acted as functional owner for a portfolio of 20+ masterclasses and premium events, prioritising initiatives, defining lifecycle campaigns, and tracking revenue outcomes end-to-end. • Led GTM strategy for multiple masterclasses, premium masterclasses, and workshops using data-driven insights and multichannel execution, in close collaboration with Acquisition, Product, Data, and Creative teams, scaling offerings from concept to consistent revenue growth.

Manager II - CRM at Zepto, Oct 2025 - Jan 2026 · 4 mos, Bengaluru, • Collaborated with Tech and Vendor teams to define requirements and test internal CRM APIs, improving account structure for scalability, cost optimisation, and CRM outreach, contributing directly to product-level decisions. • Delivered ₹2.5 Cr in annual cost savings by restructuring WhatsApp marketing infrastructure and optimising vendor cost models. • Built lifecycle marketing automation frameworks that increased daily orders by 10%, adding 10,000+ incremental orders per day. • Improved WhatsApp channel operational efficiency while growing order volume, lifting the channel's contribution to total orders by 1.5% within a month. • Built the lifecycle marketing and CRM strategy from the ground up for the Zepto Cafe vertical, establishing the channel's engagement and retention playbook alongside Zepto Now and Supersaver. • Led customer lifecycle and retention strategy for active users, improving repeat purchase frequency and engagement. • Designed targeted coupon and user segmentation strategies to improve conversion and reduce churn.

Manager I - CRM at Zepto, Oct 2024 - Sep 2025 · 1 yr, Bengaluru, Karnataka, India

Senior Associate - Growth Marketing at BharatPe, Oct 2023 - Sep 2024 · 1 yr, ● Contributed ₹200 Cr gross addition to the 12% Club investment portfolio through lifecycle and GTM campaigns. ● Generated ₹1 Cr gross revenue from Charge N Earn product through lifecycle and GTM strategies. ● Engaged and optimised 1M+ merchants across lifecycle and performance channels, improving QR transactions by 12%, TPV by 5%, and TPAM by 14%. ● Developed and executed highly successful brand campaigns, such as #HaiYakeen, #IssTyohaarBadhegaVyapaar, and #MyShopMyAd, achieving exceptional results. ● Improved conversion rate from 3% to 5.5% via experimentation and flash sale campaigns. ● Managed creative and content teams to ensure consistent brand messaging. ● Led GTM planning, cohort strategy, and lifecycle marketing for product launches.

Brand Marketing Associate at BharatPe, Apr 2022 - Sep 2023 · 1 yr 6 mos, ● Developed and executed highly successful brand campaigns, such as #HaiYakeen, #IssTyohaarBadhegaVyapaar, and #MyShopMyAd, achieving exceptional results. ● Managed creative teams and content writers to develop and maintain brand tonality strategically. ● Experimented with ad-hoc campaigns like Flash Sale that helped push the Avg. DIY conversion rate to 5.50% from 3%. ● Successfully orchestrated end-to-end product-level marketing initiatives, from GTM planning and cohort strategizing to delivering impactful results.

Live Project Intern at Aditya Birla Fashion and Retail Ltd - Pantaloons, Nov 2021 - Nov 2021 · 1 mo, Gurugram, Haryana, India

Digital Marketing Executive at Label krisha, Jun 2021 - Mar 2022 · 10 mos, Jaipur, Rajasthan, India, ● Notably driven campaigns to fruition, achieving significant milestones such as a 27% surge in sales. ● Helped the brand to collaborate with other social media influencers for more traffic and viewers. ● Researching competition and creating counter-marketing strategies.

Education

PGDM, Marketing, Institute Of Marketing and Management

Bachelor of Business Administration - BBA, Marketing, JECRC University