About
Most products don't fail because teams can't build features. They fail because they solve the wrong problem, optimize the wrong metric, or miss the friction hiding inside the user journey. That's where I operate... Over the last 6+ years, I've worked across product operations, marketplace growth, CRM systems, AI-driven workflow automation & buyer journey optimization, helping businesses identify conversion bottlenecks and turn fragmented user experiences into measurable business outcomes. At IndiaMART, I've worked on problems that sit at the intersection of user behavior, product strategy, data analysis, and operational execution. 🍁 What that looks like: → Reduced buyer journey drop-offs across 850+ product categories by identifying friction points in enquiry flows redesigning user experiences to improve conversion → Built CRM & workflow automation platforms that reduced manual operational effort while improving process visibility and execution efficiency → Created category governance systems, ownership frameworks & feedback mechanisms that improved accountability and enabled scalable category management → Led initiatives involving freelancers, category teams, product stakeholders & business users to improve data quality, category enrichment & marketplace experience → Designed incentive and engagement systems that aligned team behavior with business goals and operational outcomes 🍁 My approach is simple: Understand user behavior. Find friction. Validate with data. Build solutions that scale. 🍁 The areas I enjoy working in most: • Product Management • Marketplace Growth • User Journey Optimization • CRM & Workflow Automation • Product Analytics • AI-Driven Product Experiences • Process Transformation I believe great product management sits between customer psychology, business strategy, technology & execution. Anyone can ship features. The real challenge is building products that create measurable value for users and measurable outcomes for the business.
Work experience
Product Manager at 91Social, Sep 2026 - Present · 1 mo, Bangalore
Product Owner at IndiaMART InterMESH Limited, Mar 2021 - Aug 2025 · 4 y 5 mo, Noida, Uttar Pradesh, India
Digital Marketing Intern at Creative IT Brains Pvt Ltd, Oct 2020 - Mar 2021 · 6 mos, Noida, Uttar Pradesh, India, My responsibilities included: 1. To plan and monitor the ongoing online marketing activities; 2. To handle time-sensitive projects and work within deadlines; 3. To be up-to-date with current digital trends; 4. To brainstorm new and creative growth strategies within the company; 5. To manage and strategize SEO, Content Writing, Google Ads, AdWords, Data analysis.
Associate Researcher at DigiVersal, Aug 2020 - Mar 2021 · 8 mos, G-24, Noida Rd, G Block, H Block, Sector 6, Noida, Uttar Pradesh 201301, My responsibilities include: 1. Comprehending the requirements of each project as per the requirements of the client; 2. Conducting secondary research and studying the involved concepts on various domains; 3. Writing plagiarism-free, well-edited, high-quality content and mastering the art of academic writing; 4. Ensuring compliance with stipulated deadlines of every individual micro-projects; 5. Providing one-on-one online tutoring sessions to students in their respective subjects; 6. Training new members on the basics of academic writing and exploring in-depth learning of conceptual theories as used in foreign universities.
Project Trainee at Defence Research and Development Organisation (DRDO), Jun 2019 - May 2020 · 1 yr, Metcalfe House, Civil Lines, New Delhi, Delhi 110054
Summer Trainee at Prasar Bharati, Jun 2019 - Jul 2019 · 2 mos, Copernicus Marg, Mahatma Jyoti Rao Phule Marg Area, New Delhi, Delhi 110001, Accomplished this summer training at Doordarshan Kendra, Delhi, wherein I was trained for the technical functioning of India's largest public broadcaster. Also, I got trained to apply basic engineering concepts to understand the working of various equipments used in broadcasting industry. My training started with an overview of Doordarshan Kendra, Delhi. The objective of this training was 1. To understand the functioning of India’s Largest Public Broadcaster. 2. To understand the working of the types of equipment and the gadgets more precisely, I studied the concepts of electronics behind them. Further, I closely studied the topic: ‘Standard Definition Television (SDTV) and High Definition Television (HDTV)’. There are lots of choices, but the main difference comes down to high definition vs. standard definition. All the comparisons and a closer study have been carried out during this training to get a clear picture of what SDTV and HDTV are all about.
