Pradeepvasan Srinivasan
Adobe Certified Master – Marketo Engage Architect | 2x Marketo Certified Expert | Marketing Automation | CRM Integration | Lead Nurturing | Campaign Architecture | Data Quality | HTML/CSS
Bengaluru
3+ years of work experience
Oct 20251 yr 1 moPresent
Managed end-to-end Marketo campaign implementation, including program setup, Smart Campaign configuration, audience segmentation, testing, and deployment.
•Designed responsive email assets, Knak landing pages, and reusable program templates; implemented advanced Velocity scripting for dynamic content, conditional personalization, and region-based messaging.
•Provided technical consulting on campaign journeys, marketing automation best practices, and audience engagement optimization.
•Designed and implemented HubSpot lead scoring frameworks incorporating behavioral engagement, contact fit, account fit, and buying committee signals, along with MQL/SQL qualification criteria, lifecycle transitions, and sales notification workflows.
•Audited and optimized HubSpot–Salesforce integration, resolving field mapping inconsistencies, picklist mismatches, synchronization issues, and data quality discrepancies.
•Developed and optimized Salesforce Flows for lifecycle stage updates, campaign data backfilling, opportunity-related contact updates, and business-specific exception handling.
•Implemented marketing attribution and reporting enhancements to improve campaign touchpoint tracking, lifecycle visibility, and marketing-generated contact reporting.
•Developed a Proof of Concept (POC) for an Email Rotation Loop framework, enabling structured, time-based email sequencing using program member logic.
•Conducted campaign QA, integration testing, data validation, troubleshooting, and UAT support to ensure accurate data synchronization and reliable production execution.
•Collaborated with cross-functional CRM, sales, analytics, and content teams while ensuring data governance, consent management, and global privacy compliance.
Mar 20258 mosOct 2025
India
Responsibilities:
Collaborated directly with clients to gather, analyze, and document business
requirements for Marketo programs, ensuring alignment with overall marketing and
sales goals.
Designed and implemented scalable marketing automation solutions within Marketo,
including lead lifecycle programs, event/webinar workflows, and nurture campaigns.
Translated client requirements into functional Marketo assets such as smart
campaigns, forms, landing pages, email templates, and program templates.
Led the integration of Marketo with Salesforce CRM, ensuring accurate data
synchronization, field mapping, lead status management, and campaign membership
tracking.
Implemented custom sync logic and Salesforce campaign structures to support
marketing attribution, lead scoring, and sales engagement workflows.
Conducted UAT (User Acceptance Testing) and worked with stakeholders to validate
end-to-end functionality across Marketo and Salesforce platforms.
Provided ongoing support and consultation to client’s post-implementation, optimizing
performance and ensuring alignment with marketing KPIs.
Ensured compliance with data privacy regulations (GDPR, CAN-SPAM) across all emails
and lead capture initiatives within Marketo.
Achievements:
Delivered a complete Marketo program setup (including webinars, lead scoring, and
lifecycle campaigns)
Successfully designed and implemented a robust, scalable Marketo–Salesforce
integration, ensuring seamless data synchronization, enhanced lead lifecycle
management, and full campaign attribution across platforms.
Jun 202410 mosMar 2025
Bengaluru, Karnataka, India
Jan 20245 mosMay 2024
Bengaluru, Karnataka, India
Aug 20236 mosJan 2024
Banglore
Pradeepvasan’s AI Stack
Education
Bachelor of Engineering - BE, Computer Science
Dr N.G.P. Institute of Technology
20144 yrs2018
Computer Science
Holy Cross Matric Higher Secondary School
20122 yrs2014
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