Headline

Data Scientist | Product Experimentation | GenAI Evaluation

About

I am a Senior Data Scientist and Analytics Lead with 9+ years of experience bridging deep quantitative modeling, product experimentation, and business strategy. Throughout my career across Google and Fidelity Investments, I have specialized in architecting large-scale experimentation platforms and driving data-informed product roadmaps. Core Areas of Expertise: 🔬 Experimentation & Causal Inference: A/B Testing, CUPED Variance Reduction, Delta Method, Sample Ratio Mismatch (SRM) Detection, Difference-in-Differences (DiD), Propensity Score Matching (PSM). 🤖 Applied Machine Learning & GenAI: Adverse Impact & Algorithmic Fairness Analysis, LLM-as-a-Judge Evaluation Protocols, Customer Segmentation (Gaussian Mixture Models), Churn Forecasting & Survival Analysis. 📈 Growth & Marketing Science: Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV) Optimization, Funnel & Cohort Analytics. 🛠️ Technical Stack: Python (Scikit-Learn, PyTorch, Pandas, NumPy), Advanced SQL (BigQuery, Spark), R, Apache Airflow, dbt, Apache Kafka, Looker, Tableau. Always excited to connect with peers and leaders in Data Science, Product Analytics, and Applied AI.

Location

Bengaluru

AI stack

antigravity

claude code

cursor

claudecode

Langflow

Suno

Work experience

Business Data Scientist at Google, Jun 2024 - Present · 2 yrs 3 mos, On-site, AI Fairness

Senior Lead at Fidelity Investments, Sep 2023 - Jun 2024 · 10 mos, Product Gap Analysis: Identified high user drop-off within a $12B revenue funnel caused by static engagement; replaced generic flows with data-driven user journeys to improve conversion rates Behavioral Personalization Engine: Owned the product roadmap for a behavioral decision engine across a $12B portfolio, delivering hyper-personalized digital journeys that increased long-term LTV

Lead at Fidelity Investments, Apr 2019 - Sep 2023 · 4 yrs 6 mos, Conversion Funnel Optimization: Executed A/B testing programs on 30+ platform enhancements to validate site features & transaction flows, delivering a 5% improvement in lead-to-conversion rates Opportunity Mining: Developed an automated analysis framework to uncover systemic friction points in the digital investment journey, identifying a $2.05B opportunity pipeline for the strategic product roadmap Cross-Functional Alignment: Partnered closely with Engineering, Marketing, and Data Science teams to integrate deep segmentation insights into GTM strategies and long-term product vision

Analyst at Accenture, Jun 2015 - Jun 2017 · 2 yrs 1 mo, Responsible for performing ETL tasks and designing & deploying data pipelines from cloud sources to create robust data lakes, establishing a strong foundation in data warehousing principles

Education

Master of Business Administration - MBA, Indian Institute of Management, Kozhikode

Bachelor of Technology - BTech, Information Technology, SSN college of engineering