Headline

Open to High-Impact Roles | Social Media & Communications Strategist | AI-Powered Marketing | 8+ Years Driving Brand Growth | Ex-APCO, ALLEN & Unacademy

About

I help brands turn complex ideas into clear, high-performing stories across social and content. Over the last 8 years, I’ve led social media and content strategy for APCO Worldwide, ALLEN, Josh Talks, WhiteHat Jr, Unacademy partner campaigns and multiple impact-driven brands. My work sits at the intersection of social media, content strategy and AI. I’ve built and executed campaigns for government initiatives like Rising Rajasthan, education brands reaching global audiences and lifestyle brands that needed memorable narratives, not just posts. This includes hands-on ownership of strategy, content calendars, executions and performance reviews across platforms. In the past few years, I’ve: - Managed multi-brand social portfolios, coordinating with design, video and copy teams to keep quality and consistency high - Designed experiments across formats (short video, carousels, long-form, ads) to improve engagement and brand recall - Used AI tools for faster ideation, scripting, creative variations and workflows, treating AI as a force multiplier, not a shortcut. I’m especially interested in roles where I can: - Own end-to-end social media and content strategy (from insight to execution to reporting). - Work closely with founders, marketing and product teams to shape brand voice and narrative. - Lead or mentor teams, set up better processes and build AI-powered content workflows. I’m currently exploring: - Senior Social Media Strategist / Senior Social Media Manager - B2B Social & Content Strategist (AI, SaaS, EdTech, impact) - AI Content Strategist / AI-led Social Media Lead Would you be open to a quick conversation? I’d love the opportunity to discuss how I can contribute to your brand’s growth and digital presence. ----------------------------------------- ➡️I'm currently based in Bengaluru, Karnataka and I'm open to opportunities across India

Location

Bengaluru

AI stack

aistudio

claude

elevenlabs

gemini

notebooklm

openai

Work experience

Social Media & Digital Communication Strategist at Freelance | Self-Employed, Jul 2018 - Present · 8 yrs 3 mos, India, ➟ Consulted 50+ individuals on digital and personal branding by defining brand positioning, identifying target audiences based on their expertise & interests and developing value-driven content strategies ➟ Created 25+ Ad films and marketing creatives using UGC and AI-generated content to strengthen brand storytelling and engagement ➟ Managed over 30 Instagram pages, 20 YouTube channels, 5 Facebook pages and 5 websites to date ➟ Overseeing day-to-day community engagement across all channels ➟ Defined the social media strategy and identified what was working for each audience and channel ➟ Managed a social media team of copywriters, designers, and other content creators by overseeing their work and providing guidance and direction

Social Media Strategist at APCO, Aug 2024 - Jan 2026 · 1 yr 6 mos, Jaipur, ➟ Developed and executed social media strategies to enhance the online presence of APCO’s client project 'Rising Rajasthan' ➟ Delivered high-impact content, creatives, analytics and reporting ➟ Built campaign strategy from pre-event to post-event phases

Senior Social Media Manager at ALLEN Career Institute Overseas, Aug 2022 - Aug 2024 · 2 yrs 1 mo, Kota, Rajasthan, India, ➟ Developed and executed social media strategies to amplify ALLEN Overseas's online presence, brand awareness, website traffic, and engagement across social media platforms ➟ Overseeing all aspects of content creation, scheduling, and analytics ➟ Analyzed social media metrics to track the performance of paid and unpaid campaigns and make data-driven decisions ➟ Collaborated with cross-functional teams, including marketing, sales, publications, multimedia, academic team, counseling team, and technical support, to ensure consistent messaging and brand voice across all channels

YouTube Manager at Josh Talks, Mar 2022 - Jun 2022 · 4 mos, Gurugram, Haryana, India, ➟ Managed YouTube Channel (SEO), and derived new strategies from analytics ➟ Conducted research and experiments to maximise reach ➟ Oversaw the creation of all thumbnails, headline copy, description copy, and pinned comments ➟ Collaborated with editors, content strategists, designers and clients to ensure smooth execution ➟ Provided constructive feedback to team members and clients

Manager - Social Media (YouTube) at WhiteHat Jr, Oct 2021 - Jan 2022 · 4 mos, Mumbai, Maharashtra, India, ➟ Thrilled to be part of the campaign "Music Seekhne Ki Koi Umar Nahi Hoti" (#PickItUp) featuring Bollywood superstar 𝗛𝗿𝗶𝘁𝗵𝗶𝗸 𝗥𝗼𝘀𝗵𝗮𝗻! ➟ Developed strategies for increasing YouTube channel views, subscribers, and engagement ➟ Oversaw the creation process for all thumbnails, headline copy, description copy, and pinned comments ➟ Monitored user engagement and suggested content optimisation ➟ Worked with editors, copywriters, and designers to ensure content is informative, appealing, and on-brand ➟ Provided constructive feedback, such as suggesting changes to the headline or improving the clarity

Education

Bachelor of Technology, Computer Science & Engineering, Rajkiya Engineering College Sonbhadra

Intermediate, Mathematics, RHSIC Singramau, Jaunpur, Uttar Pradesh

Public links

pradeepmaurya.lovable.app: https://pradeepmaurya.lovable.app/