Headline

Client Solutions & Growth Strategy | Ex-LinkedIn, Ex-Meta, Ex-Myntra | Customer Success, Strategic Account Growth & Enterprise Partnerships | India & US Portfolio | AdTech, MarTech, B2C, B2B

About

Engineer by qualification. Growth marketer by profession. Consultant by instinct. I spend my days helping businesses grow and my evenings wondering why some ads work, why others don't, and what consumer behaviour is trying to tell us next. Over the last 8+ years, I've worked across LinkedIn, Meta, Myntra and consulting, partnering with enterprise customers to solve growth challenges through strategy, performance marketing, measurement and a healthy amount of experimentation. I enjoy conversations that start with "Why isn't this working?" and end with "Let's test it." I'm endlessly curious about marketing, consumer psychology, AI, attribution, behavioural economics and how technology changes the way people make decisions. You'll usually find me: • Breaking down campaigns that shouldn't have worked but somehow did. • Asking "why?" one too many times. • Attending workshops, conferences and industry events (if there's an empty seat, I'll probably take it). Still learning. Still experimenting. Still convinced the best marketing decisions come from curiosity backed by data.

Location

Greater Bengaluru Area

AI stack

antigravity

claude

gemini

hermes agent

mcp

openai

Work experience

Client Solutions Manager at LinkedIn, Mar 2025 - Jul 2026 · 1 yr 5 mos, Bengaluru, Karnataka, India, ● Led full-funnel audits for accounts where lead-gen spend has plateaued on downstream conversion, reframing measurement around MQL, SQL and application-stage signal instead of top-of-funnel volume, and reallocating existing budget rather than adding spend. ● Built an annual multi-pillar account roadmap for a major EdTech client, covering CAPI adoption, predictive audiences, product expansion into Event and Thought Leader Ads, and a shift from single-objective campaigns to full-funnel sequencing. Adopted as the template account-planning framework across the portfolio. ● Turned around a churn-risk account running a narrow product mix by diagnosing spend and audience gaps, expanding into Sponsored Messaging and Document Ads, and rebuilding it into one of the portfolio's strongest performers within a single quarter. ● Drove 150% year-over-year product adoption across the EdTech portfolio within three quarters through structured client onboarding and quarterly business reviews. Clients shifted from single-product to multi-product campaign structures, spanning predictive audiences, lookalike strategies, and advanced creative formats. ● Owned a portfolio of EdTech and Real Estate advertisers across India and US markets, covering strategic planning, business reviews, and platform adoption.

Client Solutions Manager at Meta, Jan 2024 - Mar 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, ● ⁠Owned portfolios of the largest India-based advertisers across e-commerce, retail, and app-first businesses, advising on campaign strategy, measurement, and product adoption. ●⁠ ⁠Led app-growth strategy for a major commerce platform, migrating to Advantage+ App Campaigns with cohort-based bid strategies and lapsed-user retargeting. Spend scaled 133% while cost per app open dropped 46%. ●⁠ ⁠Ran quarterly business reviews with senior client stakeholders, including CXOs, using funnel and conversion data to change client strategy rather than to report on it. ● ⁠Scaled app installs by 76% for a leading quick-commerce platform through full-funnel account restructuring, performance audits, and creative and measurement optimization. ● ⁠Delivered ongoing data-driven optimization recommendations and platform training to strengthen client retention and long-term account health.

Performance Marketing Manager at Myntra, Nov 2022 - Jan 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India, ● Strategic Campaign Management: Devised and executed comprehensive strategies for the private label brand portfolio. ● Enhanced Brand Visibility and Acquisition: Amplified brand visibility and improved PDP, LC share, and new customer acquisition rate. ● Data-Driven Insights and Brand Performance: Conducted in-depth data analysis, optimizing campaign strategies, and enhancing brand positioning. ● Campaign Analysis and Optimization: Conducted audits, impact studies, and maintained trackers for refined marketing efforts and optimal performance. ● Cohort Analysis and Strategy Experimentation: Utilized advanced analytics to enhance visibility and revenue for brands through cohort analysis. ● Monetization Campaign Planning: Planned and executed effective monetization campaigns, maximizing revenue while prioritizing user experience. ● Channel Expansion and Prospecting: Identified new marketing channels and successfully onboarded new prospects, expanding brand reach and presence.

Performance Manager at Yowza Consulting Private Limited, Jul 2018 - Oct 2022 · 4 yrs 4 mos, Mumbai, Maharashtra, India, ● Strategizing, executing, monitoring, and managing campaigns across multiple platforms such as Facebook Ads Manager, Instagram, LinkedIn, Google AdWords. ● Improving efficiency of the campaigns by aligning them basis required objectives, running tests and experiments to improve efficiency. ● Analyzing different cohorts to understand customer acquistion & retention patterns, suggesting on creative format changes. ● Managing heavy monthly budgets and making media plans basis those, phasing, presenting weekly reports and consulting on changes that are needed as per performance improvement.

Content Writer at MNEWS MEDIAREP, Jun 2018 - Jul 2018 · 2 mos, Mumbai, Maharashtra, India, ● Writing, editing, suggesting news articles on a day to day basis. ● Analyzing trends and suggesting content ideas to the team.

Education

Bachelor of Engineering, Computer Engineering, SIES Graduate School Of Technology