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Sr. Manager Sales & Marketing at UNITY GROUP

About

Responsible for all aspects of marketing related activities including brand management, marketing research, media planning, corporate communication, developing collaterals, advertising, events, social media planning, vendor management, lead generation and so on. Led a team of marketing professionals in successful implementation of integrated marketing campaigns during new project launches, product launches, developing relations with external stakeholders. CORE COMPETENCIES Product Planning Project Launches Media Planning & Advertising Developing Creative Concepts Content Writing Public Relations Budget Planning Vendor Management Events Digital Marketing & Social Media Marketing Collaterals

Location

Delhi

Work experience

Sr. Manager Sales & Marketing at UNITY GROUP, Apr 2018 - Present · 8 yrs 5 mos, Greater Delhi Area, Responsibilities: • Implemented Strategic Marketing Campaigns for brand building and increasing sales. • Developing and Managing Content for various offline and online marketing material. • Innovative techniques in Digital Marketing to generate extensive leads with an effective ROI. • Introduced and implemented system and software to successfully capture leads through various marketing campaigns. Monitoring the entire system to ensure there is no ambiguity. • Training and development of sales and marketing team for any new marketing campaign or project launches. • Product Planning after Market Research and Competitor Analysis, for USP’s, Pricing, Marketing Mix, Positioning, Target Market etc. • Negotiating & finalizing contracts with Vendors and marketing agencies. • Handling marketing agencies right from sharing marketing brief to ensuring all deliverables are met as per the negotiated terms. • Project presentation to walk-in clients. • Driving Sales through a strong and effective Channel Partner network. • Facilitating Mall Management team for Mall Marketing campaigns. • Planning & Managing customer focused events.

RETAIL MARKETING MANAGER at Spret Trading LLC. (Retail Marketing), Oct 2011 - Feb 2018 · 6 yrs 5 mos, Dubai, UAE, Responsibilities: • Responsible for the development and implementation of overall Marketing Strategy for various brands in the SPRET portfolio. • Planning Marketing Budgets. • In-store campaigns and promotions to increase footfall. • Managing B2B and B2C events at local as well as international level. • Create and execute strategic marketing plans, including ATL/ BTL activities as part of brand management. • Organize and supervise photo shoots to be used for various marketing campaigns. • Maintain direct relationships with media houses for public relations. • Manage all agency interaction right from client briefing and contract management to final execution for advertising, events and public relations campaigns. • Coordinate design and production of all marketing collateral. Content development for brand websites as well as marketing collaterals. Creating Press releases and media kits in-house. • Visual Merchandising for retail outlets to ensure better visibility and to attract shoppers. • Launched Loyalty Program for a skin care & cosmetics brand. • Market research on regular basis such as competitor analysis, industry trends, consumer behaviour. • Liaise with various Mall management personnel to ensure good brand coverage within the mall premises. • Marketing initiatives to attract prospective franchisees to partner with the company. • Digital Marketing initiatives such as branding & lead generation activities through email marketing, web advertising; managing online reputation for the brands through social media activations and online PR activities; design and development of website including content management; increasing sales and brand loyalty through ecommerce platform.

DIGITAL MARKETING MANAGER at Jaypee Greens, Sep 2004 - May 2011 · 6 yrs 9 mos, Greater Delhi Area, Responsibilities: • Formulate budget for digital marketing, in accordance to the overall marketing budget. • Observe consumer behavior based on web statistics and accordingly optimize the website to attract more relevant traffic. • Market research on digital trends, competitor analysis. • Develop content for website, online promotional material, online articles, content for social media. • Brand Management & Lead Generation through display advertisements, google paid campaigns, email marketing, affiliate programs. • Managing the ORM for the brand. • Co-ordinating with agencies on planning and strategising online marketing activities, execution and evaluation of the same. • Set up internal customer response system to generate and manage sales prospects. • Procure & maintain database and use it for targeted marketing campaigns. • Plan and execute mobile marketing campaigns for brand awareness and lead generation. • Develop & manage overseas channel partner network from Middle East, Africa, UK, South East Asia and generate business through them. • Develop & manage relationships with home loan division of various financial institutions in Middle East, Africa, UK, South East Asia and generate business through them. • Managed various real estate events at international level. • Responsible to drive NRI sales through business development initiatives.

ACCOUNT EXECUTIVE at PUBLICIS ADVERTISING PVT.LTD,INDIA, May 2003 - Aug 2004 · 1 yr 4 mos, India, Responsibilities: • Liaise with clients to discuss and identify their advertising requirements. • Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget. • Work with the account manager to communicate client brief to media planning, creative and production team. • Assist the account manager in pitch presentations for new accounts. • Present creative work to clients for approval or modification. • Ensured production timelines are met, and monitored all aspects of production. • Assisted the account manager in preparing client contracts. • Handling budgets, managing campaign costs and invoicing clients.

ACCOUNT COORDINATOR at GREY WORLWIDE, Jan 2002 - Apr 2003 · 1 yr 4 mos, India, Responsibilities: • Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence. • Maintain current work-in-progress records and archives of past project information as appropriate. • Relationship management with vendors and clients. • Liaise between the client and media agencies to coordinate advertising campaigns. • Responsible for media tracking, coordinate mailings, conducting pitch calls. • Handling budgets, managing campaign costs and invoicing clients. • Making 'pitches', along with other agency staff, to try to win new business for the agency.

Education

Master of Business Administration (M.B.A.), Marketing & International Business, Institute of Management Technology

Diploma, Web Centric Computing, National Institute of Information Technology