---
title: "Prachi S. - Technical Product Consultant in New Delhi | Tal"
description: "Meet Prachi S., Adobe MarTech Consultant | AEP · AJO · AAM · Adobe Analytics · Target | Real-Time CDP · Journey Orchestration | Personalization & Customer Data based in New Delhi. AI stack includes antigravity and opencode."
image: "https://tal.club/meet/prachi-s-2/share-image"
---

# Prachi S\. on Tal

## Headline

Adobe MarTech Consultant \| AEP · AJO · AAM · Adobe Analytics · Target \| Real\-Time CDP · Journey Orchestration \| Personalization & Customer Data

## About

As a Technical Product Consultant at Adobe Systems \(Noida\), I work at the intersection of data engineering, marketing technology, and customer experience — configuring, validating, and troubleshooting the platforms that power real\-time engagement at scale\. My Adobe stack: AEP & Real\-Time CDP — XDM schema modeling, streaming and batch ingestion pipelines, identity stitching, merge policies, resolve ingestion failures Adobe Journey Optimizer \(AJO\) — Event\-based journey design, audience qualification, customer engagement orchestration, and profile activation workflows Adobe Audience Manager \(AAM\) — Audience creation, trait and segment building, data source configuration, and cross\-channel audience activation for targeting and personalization use cases\. Adobe Analytics — Report suite configuration and behavioral reporting that feeds into broader customer journey insights\. Adobe Target — A/B Testing, Experience Targeting \(XT\), and Recommendations activities that connect upstream data work to on\-site personalization outcomes\. Customer Journey Analytics \(CJA\) — Connection validation, data view configuration, and customer behavior analysis for cross\-channel reporting\. Beyond individual products, I collaborate across engineering, product, and Adobe support teams — bridging the gap between platform implementation and real business outcomes for enterprise clients\. If you're scaling a MarTech stack, hiring for Adobe Experience Cloud expertise, or evaluating CDP and journey orchestration solutions — let's connect\. 📩 Open to: AEP Consultant · MarTech Solutions Engineer · Adobe Practice Lead · CDP Specialist · Digital Analytics Consultant

## Location

New Delhi

## AI stack

antigravity

opencode

## Work experience

Technical Product Consultant at Adobe, Dec 2024 \- Present · 1 yr 9 mos, Noida, Implemented AEP data pipelines – configured and validated batch and streaming sources, datasets, XDM schema modeling, and identity namespaces Configured RT\-CDP segments and audiences using Segment Builder for batch, streaming, and edge evaluation use cases, including computed attributes; activated audiences to destinations Built AJO journeys and campaigns – designed event\-based and audience\-triggered journeys with eligibility rules, orchestration logic, personalization, re\-entry logic, suppression rules, throttling, and frequency capping to drive customer engagement across email, push, and in\-app channels\. Created and managed offers and offer collections within AJO Decision Management to support personalized content delivery and experimentation across engagement channels\. Ran data quality checks via Adobe Query Service, validated segment population and journey performance, and investigated deliverability and error\-handling issues including ingestion failures, identity graph issues, and segmentation inconsistencies\. Provided L2/L3 production support and documented troubleshooting steps for journey execution failures, delivery errors, and message suppression issues, collaborating with engineering, QA, and Adobe support teams\.

Tech\-Apprentice at Adobe, Dec 2024 \- May 2025 · 6 mos, Noida, Uttar Pradesh, India

Software Developer at TECHPRO COMPSOFT PVT LTD, Sep 2023 \- Nov 2024 · 1 yr 3 mos, Noida

Software Engineer at TECHPRO COMPSOFT PVT LTD, Sep 2023 \- Nov 2024 · 1 yr 3 mos

Placement Coordinator at Banarsidas Chandiwala Institute of Information Technology, Nov 2022 \- Jun 2023 · 8 mos, New Delhi, Delhi, India

Intern at The Sparks Foundation, Sep 2022 \- Sep 2022 · 1 mo

Memeber of Design and Technology department at ENCRYPT : The Tech Society of College of Vocational Studies, Jan 2020 \- May 2022 · 2 yrs 5 mos, New Delhi, Delhi, India

## Education

Master of Computer Applications \- MCA, Software Development, Guru Gobind Singh Indraprastha University

Bachelor's degree, Computer Science, University of delhi

[View the original profile](https://tal.club/meet/prachi-s-2)

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