Headline

Marketing & Strategy | Global Leadership Cadre at Tech Mahindra | IIM Kozhikode MBA

About

I am a Marketing and Strategy professional in Tech Mahindra’s Global Leadership Cadre, specializing in marketing for large deals and strategic transformation. I thrive at the intersection of creativity and logic, using structured thinking to find patterns in chaos and drive impact-driven outcomes. With an MBA from IIM Kozhikode and international exposure via Keio University, I have built a versatile career across consulting at PwC India and sourcing for U.S. Polo Assn. at Arvind Fashions. My expertise spans GTM strategy, market research, and digital marketing, all backed by a design-thinking lens from my background in UX/UI design. I am passionate about human behavior, sustainability, and systems thinking. I’m always looking to connect with professionals who are building the future of digital transformation and thoughtful marketing.

Location

Bengaluru

AI stack

claude code

claude

gemini

openai

Figma Make

Work experience

Marketing and Sales Strategy | Global Leadership Cadre at Tech Mahindra, Jul 2024 - Present · 2 yrs 4 mos, Bengaluru, Karnataka, India, Leading Marketing for Large Deals and Strategic Solutions, focusing on transformation projects that drive multi-million dollar revenue streams

Marketing Strategy Manager at Tech Mahindra, Jul 2024 - Present · 2 yrs 4 mos, • $580M+ supported in deal wins influenced by aligning commercial strategy through analysts' insight-driven positioning intelligence. • $300M+ pipeline acceleration and 40% improvement in bid and pursuit success using market analysis and stakeholder feedback loops. • Market expansion to 2M+ prospects and 150K+ internal stakeholders by designing scalable GTM strategy frameworks across 3 offerings. • 38% increase in sales efficiency and 65% reduction in cost-to-impact through executive engagement initiatives with data-led optimization. • 22% reduction in bid cycle time and 20% higher delivery execution velocity via development of stakeholder-aligned strategic playbooks. • 25% lift in proposal conversion and qualification achieved by synthesizing win/loss insights and cross-functional stakeholder intelligence. • 42% increase in CXO client engagement and 30% enhancement in deal progression realized through tailored digital marketing campaigns.

Consulting Specialist at PwC, May 2023 - Jun 2023 · 2 mos, • Developed strategic growth plan achieving 30% CAGR for digital-first clients by aligning marketing initiatives with transformation goals. • Conducted industry analysis for 55+ firms, identifying market gaps and opportunities to strengthen positioning and competitive strategy. • Identified 15+ high-potential clients for digital expansion using 20+ marketing and capability-driven evaluation metrics. • Studied 20+ market drivers of COVID-19 impact, shaping marketing strategies for digital resilience and long-term adoption.

Summer Intern at PwC India, Apr 2023 - Jun 2023 · 3 mos, Gurugram, Haryana, India, Executed Market Research and Go-to-Market (GTM) strategies within Management Consulting, identifying key customer growth levers.

Sourcing at Arvind Fashions Limited, Oct 2021 - Jun 2022 · 9 mos, Bengaluru, Karnataka, India, Procurement, Pre- Production Planning and Vendor Management for U.S. Polo., Arrow and Flying Machine Optimized supply chain management and production planning to ensure timely delivery of retail collections. Coordinated across manufacturing units to maintain quality standards and production timelines for a major global brand

Consultant at Arvind Fashions Limited, Oct 2021 - Jun 2022 · 9 mos, • Directed INR 500M+ procurement portfolio for brands including U.S. Polo, Flying Machine, and Arrow, leading all vendor negotiations. • Led supply chain across 15+ locations with 50+ mills in India & China, streamlining demand planning and procurement execution. • Reduced annual procurement costs by 20% by spearheading strategic vendor optimization and data-driven SKU rationalization. • Achievement: Arvind Star Employee Award for managing INR 50M+ orders and 50+ suppliers with measurable impact.

Retail Specialist at OFRIDA, Jun 2021 - Aug 2021 · 3 mos, • Optimized INR 0.6M+ portfolio of 400+ SKUs across 90+ outlets through data-driven assortment strategy, improving inventory turnover. • Designed and launched U.S. Retail Website, leading end-to-end product development, pricing strategy, and go-to-market execution. • Built a network of 50,000+ customers and 200+ store managers, driving vendor collaboration, consumer engagement, and sales growth. • Achievement: Received special mention for outstanding performance, successfully managing a network of 200+ clients and vendors.

Education

Master of Business Administration, Indian Institute of Management, Kozhikode

Foreign Immersion, Keio University