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Prachi Pancholi

Product Design @Upstox

United States

4+ years of work experience

Upstox
Feb 20267 moPresent

Mumbai

Via Pineapple design - Sole designer of Add-On Pack, a subscription upsell feature projected to drive ₹2/order brokerage as immediate revenue. - Owned end-to-end design and cross-functional coordination across PM, directors, branding, and content teams on a daily basis.
Freelance | Self-Employed
Apr 20251 yr 6 mosPresent

-Brand identity and digital product design for three emerging brands across platforms (AudioArt, Canvas Beyond) -Website creation, product UI flows, and interface design from concept to launch
Bundl | Corporate Venture Development
Aug 20248 mosMar 2025

Belgium

Led market and user research to shape GTM and circular resale strategies. Built service blueprints, journey maps, and pitch funnels using AI for smart outreach. Created strategic documents to align UX with business KPIs and validate assumptions via storytelling and insight mapping.
Proximus Group
Feb 20242 mosMar 2024

Belgium

Audited telecom journeys and interviewed stakeholders to identify UX and service system gaps. Built service blueprints and roadmaps, translating research into strategic recommendations aligned with ROI goals and technical feasibility.
Onething Design - Global UI UX Design Agency
Apr 20238 mosNov 2023

Delhi, India

Led UX across research, stakeholder alignment, and prototyping for award-winning and NDA projects. Mentored junior designers and produced wireframes, interaction flows, and documentation. Facilitated iterative design sprints and cross-functional collaboration to ensure research-backed outcomes. (Noise, Decathlon-NDA)
Onething Design - Global UI UX Design Agency
Oct 20211 yr 7 mosApr 2023

Delhi, India

Redesigned key flows through user interviews, journey mapping, and insight synthesis. Created IA diagrams, wireframes, and responsive prototypes. Collaborated with UI teams to ensure consistency and supported end-to-end UX execution across high-impact projects in fintech and lifestyle domains. (Royal Enfield, Al Ansari Exchange, Heathkart)
Onething Design - Global UI UX Design Agency
Aug 20213 mosOct 2021

Gurugram, Haryana, India

Worked on research, stylescapes, and early wireframes. Supported UI teams with visual mocks and design exploration. Engaged in sprint planning and feedback loops, proactively learning across project stages to improve design quality and process alignment. (Ziploan)

Prachi’s AI Stack

claude code
claude code
claude
claude
lovable
lovable
obsidian
obsidian
replit
replit
Figma Make
Figma Make

Education

Politecnico di Milano

Master’s in Strategic Design, Strategic design

Politecnico di Milano

20232023
Antwerp Management School

Innovation sprint design, Business, Management, Marketing, and Related Support Services

Antwerp Management School

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Headline

Product Design @Upstox

About

With 3+ years of experience designing for Indian and global brands, I craft user-centered, insight-driven solutions across fintech, healthcare, smart devices, circular economy, automotive, and game design. My work bridges UX, strategy, and branding, drawing on behavioral science and storytelling to build meaningful digital and brand experiences. From product ecosystems to brand identities, I translate complex challenges into clear, scalable, and emotionally resonant outcomes.

Location

United States

AI stack

claude code

claude

lovable

obsidian

replit

Figma Make

Work experience

Senior Product Consultant at Upstox, Feb 2026 - Present · 7 mo, Mumbai, Via Pineapple design - Sole designer of Add-On Pack, a subscription upsell feature projected to drive ₹2/order brokerage as immediate revenue. - Owned end-to-end design and cross-functional coordination across PM, directors, branding, and content teams on a daily basis.

Multidisciplinary designer at Freelance | Self-Employed, Apr 2025 - Present · 1 yr 6 mos, -Brand identity and digital product design for three emerging brands across platforms (AudioArt, Canvas Beyond) -Website creation, product UI flows, and interface design from concept to launch

Venture Architect Trainee at Bundl | Corporate Venture Development, Aug 2024 - Mar 2025 · 8 mos, Belgium, Led market and user research to shape GTM and circular resale strategies. Built service blueprints, journey maps, and pitch funnels using AI for smart outreach. Created strategic documents to align UX with business KPIs and validate assumptions via storytelling and insight mapping.

Industry collabration at Proximus Group, Feb 2024 - Mar 2024 · 2 mos, Belgium, Audited telecom journeys and interviewed stakeholders to identify UX and service system gaps. Built service blueprints and roadmaps, translating research into strategic recommendations aligned with ROI goals and technical feasibility.

Mid senior UX Designer at Onething Design - Global UI UX Design Agency, Apr 2023 - Nov 2023 · 8 mos, Delhi, India, Led UX across research, stakeholder alignment, and prototyping for award-winning and NDA projects. Mentored junior designers and produced wireframes, interaction flows, and documentation. Facilitated iterative design sprints and cross-functional collaboration to ensure research-backed outcomes. (Noise, Decathlon-NDA)

UX Designer & Researcher at Onething Design - Global UI UX Design Agency, Oct 2021 - Apr 2023 · 1 yr 7 mos, Delhi, India, Redesigned key flows through user interviews, journey mapping, and insight synthesis. Created IA diagrams, wireframes, and responsive prototypes. Collaborated with UI teams to ensure consistency and supported end-to-end UX execution across high-impact projects in fintech and lifestyle domains. (Royal Enfield, Al Ansari Exchange, Heathkart)

UX Designer at Onething Design - Global UI UX Design Agency, Aug 2021 - Oct 2021 · 3 mos, Gurugram, Haryana, India, Worked on research, stylescapes, and early wireframes. Supported UI teams with visual mocks and design exploration. Engaged in sprint planning and feedback loops, proactively learning across project stages to improve design quality and process alignment. (Ziploan)

Education

Master’s in Strategic Design, Strategic design, Politecnico di Milano

Innovation sprint design, Business, Management, Marketing, and Related Support Services, Antwerp Management School

Public links

prachi-stagging.webflow.io: https://prachi-stagging.webflow.io/