Prabuddha Guhathakurta
Data Analytics and Strategy
Mumbai
11+ years of work experience
May 20242 yrs 6 mosPresent
Mumbai, Maharashtra, India
Retail Lending Analytics
Nov 20221 yr 6 mosApr 2024
Mumbai, Maharashtra, India
Partnering closely with executive leadership on
developing strategies through behavioral analytics on Digital Platforms(Web, App, WhatsApp and IVR) for operational effectiveness, scaling operations, business development and execution of enterprise-wide initiatives
Strategize the acquisition and engagement of customers/prospects through refinement of online journeys using KPIs and Service Quality standards across advanced digital channels via funnel analysis, paid marketing and performance campaigns
Jan 20211 yr 11 mosNov 2022
Kolkata, West Bengal, India
Solution design and implementation in Next Best Action Strategy Framework, Inbound Channel Integrations, Always-on Marketing, Contact Strategy, Predictive and Adaptive Models
Sep 20182 yrs 5 mosJan 2021
Kolkata, West Bengal, India
Lead and drive end to end CRM initiatives for communication, tracking and revenue/sales optimization for customer acquisitions and maintenance of customer relationships; using descriptive and predictive analytics to grow and support the business operations
Dec 20161 yr 9 mosAug 2018
Bangalore
Designed and implemented a streamlined execution of launch and fulfillment of marketing campaigns for enabling appropriate business requirements that increased accuracy, efficiency, and productivity
Nov 20142 yrs 1 moNov 2016
Bengaluru Area, India
Lead of a team which provides innovation and operational integration of marketing strategies to a major technology client in their paid search advertising business
Prabuddha’s AI Stack
Education
Master of Science (MSc), Computer and Information Science
University of Calcutta
20122 yrs2014
Bachelor of Science (B.Sc.), Computer Science(Hons.)
Scottish Church College,Kolkata
20093 yrs2012
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