Prabhu G S profile photo 1 on Tal

Prabhu G S

Lead- DigitalMarketing@ BHIVE Workspace | Growth | GTM | Retention | CRM & Lifecycle Marketing | Analytics | Brand & Content

Bengaluru

6+ years of work experience

BHIVE Workspace
Jul 20263 mosPresent

Bengaluru

BHIVE Workspace
Nov 20241 yr 9 mosJul 2026

On-site

Built BHIVE’s email and WhatsApp lifecycle communication ecosystem from scratch for lead nurturing, engagement, and retention. Automated workflows for customer feedback, event communication, center visit journeys, and follow-up campaigns. Managed lead reactivation campaigns targeting previously lost and inactive leads through email and WhatsApp channels. Led integrated GTM campaign coordination for initiatives like Refer & Win and Virtual Office campaigns across content, design, social media, ATL, and BTL teams. Executed weekly campaigns for coworking, managed offices, meeting rooms, newsletters, events, and festive communication. Conducted market research and competitor analysis for products including day pass, hot desk, meeting rooms, all-access, and virtual office solutions. Introduced UTM governance, attribution tracking, MQL tracking, landing page optimization, and A/B testing practices across campaigns. Built chatbot workflows for customer feedback collection and integrated centralized sentiment analysis workflows using ChatGPT and Zapier. Managed IPC communication operations including availability matrix, pricing coordination, and occupancy updates across BHIVE properties.
CreditMantri
May 20222 yrs 7 mosNov 2024

Chennai

Managed lifecycle marketing for subscription and digital recovery businesses across fintech product lines. • Designed automation journeys triggered by customer behaviour, registration stage, and product interaction. • Built customer journeys across onboarding, engagement, retention, renewal, cross-sell, and reactivation stages. Executed multi-channel campaigns across Email, SMS, WhatsApp, and IVR communication channels. Managed customer segmentation using login recency cohorts (M0–M6+), behavioural activity, and engagement patterns. Worked with data science teams on propensity-based and decile-based segmentation models for campaign targeting. Managed targeted campaigns for cold users, retention cohorts, renewals, and cross-sell opportunities. Created campaign trees, communication plans, and engagement workflows aligned to conversion and revenue goals. Monitored daily campaign performance including logins, conversions, recovery rates, and revenue contribution. Managed digital recovery campaigns for lenders including HDFC and ICICI across multiple financial products.
Quikr
Jul 20203 mosSep 2020

India

posted ads on Quikr and it's competitors website Analysed human behaviour on e-commerce websites.
Jul 20202 mosAug 2020

Jan 20172 yrsDec 2018

Madurai

Managed B2B lead generation and outreach activities for digital marketing and SaaS service offerings targeting SMEs. Executed cold calling, outbound prospecting, field sales, and offline BTL marketing activities. Conducted vendor coordination, client meetings, and local promotional activities to support business development.

Prabhu’s AI Stack

claude
claude
grok
grok
manus
manus
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
Zapier
Zapier

Education

Thiagarajar School of Management

PGDM, Marketing, sales and analytics

Thiagarajar School of Management

20192 yrs2021
Jansons Institute of Technology

Bachelor of Engineering, Electrical, Electronics and Communications Engineering

Jansons Institute of Technology

20114 yrs2015

Join Prabhu and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Prabhu G S on Tal

Headline

Lead- DigitalMarketing@ BHIVE Workspace | Growth | GTM | Retention | CRM & Lifecycle Marketing | Analytics | Brand & Content

About

Growth & Lifecycle Marketing professional with 6 years of experience across fintech and prop tech, specializing in CRM, customer lifecycle management, retention strategy, marketing automation, and conversion optimization. Experienced in building lifecycle communication systems, designing automated customer journeys, improving funnel performance, and driving engagement across Email, WhatsApp, SMS, and IVR channels. Strong expertise in behavioural segmentation, lead nurturing, campaign orchestration, funnel optimization, customer engagement, and multi-channel lifecycle campaigns using data-driven decision making.

Location

Bengaluru

AI stack

claude

grok

manus

ChatGPT

ChatGPT Images

Zapier

Work experience

Lead - Digital Marketing at BHIVE Workspace, Jul 2026 - Present · 3 mos, Bengaluru

Senior Marketing Associate at BHIVE Workspace, Nov 2024 - Jul 2026 · 1 yr 9 mos, On-site, Built BHIVE’s email and WhatsApp lifecycle communication ecosystem from scratch for lead nurturing, engagement, and retention. Automated workflows for customer feedback, event communication, center visit journeys, and follow-up campaigns. Managed lead reactivation campaigns targeting previously lost and inactive leads through email and WhatsApp channels. Led integrated GTM campaign coordination for initiatives like Refer & Win and Virtual Office campaigns across content, design, social media, ATL, and BTL teams. Executed weekly campaigns for coworking, managed offices, meeting rooms, newsletters, events, and festive communication. Conducted market research and competitor analysis for products including day pass, hot desk, meeting rooms, all-access, and virtual office solutions. Introduced UTM governance, attribution tracking, MQL tracking, landing page optimization, and A/B testing practices across campaigns. Built chatbot workflows for customer feedback collection and integrated centralized sentiment analysis workflows using ChatGPT and Zapier. Managed IPC communication operations including availability matrix, pricing coordination, and occupancy updates across BHIVE properties.

Assistant Manager - Digital Marketing at CreditMantri, May 2022 - Nov 2024 · 2 yrs 7 mos, Chennai, Managed lifecycle marketing for subscription and digital recovery businesses across fintech product lines. • Designed automation journeys triggered by customer behaviour, registration stage, and product interaction. • Built customer journeys across onboarding, engagement, retention, renewal, cross-sell, and reactivation stages. Executed multi-channel campaigns across Email, SMS, WhatsApp, and IVR communication channels. Managed customer segmentation using login recency cohorts (M0–M6+), behavioural activity, and engagement patterns. Worked with data science teams on propensity-based and decile-based segmentation models for campaign targeting. Managed targeted campaigns for cold users, retention cohorts, renewals, and cross-sell opportunities. Created campaign trees, communication plans, and engagement workflows aligned to conversion and revenue goals. Monitored daily campaign performance including logins, conversions, recovery rates, and revenue contribution. Managed digital recovery campaigns for lenders including HDFC and ICICI across multiple financial products.

competition analysis with Quikr at Quikr, Jul 2020 - Sep 2020 · 3 mos, India, posted ads on Quikr and it's competitors website Analysed human behaviour on e-commerce websites.

Sales And Marketing Intern at PACE Innovations, Jul 2020 - Aug 2020 · 2 mos

Marketing Executive at Techies global solutions, Jan 2017 - Dec 2018 · 2 yrs, Madurai, Managed B2B lead generation and outreach activities for digital marketing and SaaS service offerings targeting SMEs. Executed cold calling, outbound prospecting, field sales, and offline BTL marketing activities. Conducted vendor coordination, client meetings, and local promotional activities to support business development.

Education

PGDM, Marketing, sales and analytics, Thiagarajar School of Management

Bachelor of Engineering, Electrical, Electronics and Communications Engineering, Jansons Institute of Technology