Headline

Social Media Executive at Prasar Bharati | Expert in IG,FB & YT management | Experienced in influencer Marketing | Passionate about creating engaging digital content & driving audience growth

About

With a freshly minted Master's degree in Advertising from Sharda University and a Bachelor's in Mass Communication from Shri Gauridutt Mittal Vidyalaya, my journey has led me to thrive as a Senior Executive in Audience Development at Qyuki Digital Media. My competencies lie in channel program management and media coverage, honed through hands-on experience and a solid educational foundation. At Qyuki, my team and I have leveraged our skills in audience development to enhance video visibility, streamline live streaming episodes, and manage video publication processes. We prioritize creating engaging content and scheduling strategic releases, all of which are part of a concerted effort to foster community interaction and maximize reach. Our commitment to these initiatives reflects not just our expertise, but our shared values of innovation, connection, and the pursuit of excellence in the digital media landscape.

Location

New Delhi

Work experience

Media Coverage Team at Sharda Universities

Media Coverage Team at Sharda Universities

Digital Specialist at Prasar Bharati, Live Coverage: Directed real-time digital updates for live broadcasts on X, FB, IG, and YouTube. Campaign Strategy: Executed promotional campaigns and monthly content calendars to drive viewership. CMS Management: Monitor multiple channels. Channel Optimization: Managed YouTube SEO and growth for DD News, DD National, and DD India. Performance Analytics: Track performance of YT channels and META. Account Management: Manage daily operations and cross-functional workflows for official handles of YouTube. Video Operations: Oversaw the end-to-end publication process from post-production to final upload. Compliance: Resolved copyright claims and monitored platform policy for uninterrupted monetization. Audience Growth: Implemented scheduling frameworks and community posts to maximize peak-hour reach.

Video Streamer at Qyuki Digital Media, Channel SEO: Optimized YouTube metadata to drive organic discoverability. Retention Strategy: Managed iCards, end screens, and interactive elements to increase watch time. Visual Assets: Curated high-CTR thumbnails and hooks to improve click-through rates. Live Streaming: Executed real-time broadcasts and audience engagement using OBS. Publishing Workflow: Directed end-to-end video release cycles and public visibility. Community Growth: Managed community tab updates and scheduling to maintain peak-hour reach.

Intern at Qyuki Digital Media, Multi-Channel Management: Scaled and managed a portfolio of 20+ YouTube channels with diverse content niches. Compliance & Rights: Monitored and resolved copyright issues to ensure uninterrupted monetization and safety.

Education

sharda university

Master's Degree, Advertising, sharda university