Headline

Head of Marketing @ Nivara | Driving D2C Growth

About

With over 14 years of experience in marketing and eCommerce, I have focused on network architecture, web analytics, and landing page optimization to drive growth and enhance customer experiences. At Nivara, I led impactful store campaigns across Hyderabad, Bangalore, Indore, and Ahmedabad, executing both digital and offline marketing strategies to elevate brand visibility and sales. My efforts strengthened D2C and marketplace presence, fostering seamless omnichannel growth and positioning lab-grown diamonds as a sustainable luxury alternative. By leveraging customer insights and market intelligence, I enhanced product offerings, driving 30% repeat purchases. Through performance marketing, influencer collaborations, and retail activations, I contributed to successful product launches with 4+ customer ratings, exceeding sales targets by 20%. My mission is to deliver data-driven marketing strategies that maximize ROI, improve customer engagement, and position brands for long-term success.

Location

Bengaluru

AI stack

antigravity

claude code

claude

codex

deepseek

github copilot

Work experience

Head of Marketing at Nivara, Oct 2025 - Sep 2026 · 1 yr, Led store campaigns in Hyderabad, Bangalore, Indore & Ahmedabad increasing footfall and customer engagement. Executed digital & offline marketing strategies, boosting brand visibility and sales. Managed performance marketing, influencer collaborations, and retail activations to maximize ROI. Strengthened D2C and marketplace presence, ensuring seamless omnichannel growth. Drove awareness and demand for lab-grown diamonds, positioning them as a sustainable luxury alternative. Collaborated with the Brand Team to launch successful products with 4+ customer ratings, exceeding sales targets by 20%. Leveraged customer insights & market intelligence to improve product offerings, driving 30% repeat purchases. Managed an Lab Grown Diamonds portfolio worth INR 70 Cr, achieving 2X YoY revenue growth through pricing strategies, product assortment, and inventory optimization.

Head of Marketing at Janasya, Jul 2023 - Sep 2025 · 2 yrs 3 mos, Bengaluru, I directed eCommerce strategy for Janasya Apparels, Janasya Wholesale, and Zaccai Life, achieving significant YoY growth across Amazon, Myntra, Flipkart, Nykaa Fashion, Tata Cliq, and D2C channels. I implemented a successful omnichannel strategy, elevating Janasya.com as a top D2C website. Leading analytics initiatives, I enhanced customer engagement and lifetime value, launching a loyalty program for Janasya Wholesale. I managed and optimized paid media campaigns across various platforms, contributed to strategic planning, and leveraged TikTok and Twitter for performance. I utilized tools like Google Analytics, AppsFlyer, Auction Insights, and SEM Rush for insights and competitive strategies. Additionally, I handled all marketing strategy and planning for D2C, B2B, B2C, and offline retail store marketing.

Brand Manager at Angara Ecommerce Pvt. Ltd., Dec 2021 - Jun 2023 · 1 yr 7 mos, Los Angeles, California, United States, • Work collaboratively with internal stakeholders to define & execute specific paid media campaigns • Content ideation & execution: Work with the graphic designers and the agencies to develop required creatives • Understanding of the customer journey on the website at a funnel level. Should be able to build different targeting strategy for TOF, MOF & BOF audiences on the paid channels. • Should work on New Customer acquisition as the primary objective of all digital activation • Should understand platforms like – Google Analytics, Google Ad words, Google Keyword Planner, Facebook Business Manager, Facebook Shopping & Instagram shopping • Should understand the affiliate business.

Ecom Manger at BIBA Apparels, Oct 2018 - Nov 2021 · 3 yrs 2 mos, Gurugram, Haryana, India, *Headed the eCommerce business at Biba Apparels for both Biba and Rangriti brands. * Achieved aggressive YoY growth in both online marketplace (Amazon, Myntra, Flipkart, Nykaa Fashion, Tata Cliq, etc.) and D2C business. Positioned Biba.in as arguably one of the best-run D2C brand websites in the country * Played an instrumental role in implementing the omnichannel strategy for the brand. * Also spearheaded the Analytics function at Biba and drove the initiatives to improve customer engagement and increase the lifetime value of the customer * Led the initiative to conceptualize & launch the Loyalty program for Biba

Aeronautical Engineer at Hindustan Aeronautics Limited, Apr 2018 - Oct 2018 · 7 mos, Bangalore Urban, Gained practical exposure to Aerospace Engineering, Aircraft Design, Aerodynamics, Propulsion, Fluid Mechanics, and Aircraft Systems. Worked on supersonic nozzle design using the ejector principle, aerodynamic performance analysis, aircraft conceptual modeling, propulsion systems, and engineering documentation. Developed knowledge of CFD concepts, thermodynamics, structural analysis, aircraft maintenance, quality assurance, safety standards, and engineering practices.

Education

Master of Computer Applications, Indira Gandhi National Open University (IGNOU)

Bachelor of Computer Applications, Indira Gandhi National Open University (IGNOU)