Headline

Data Analyst | SQL | BigQuery | Power BI | GA4 | Python | Funnel & Cohort Analysis | A/B Testing | Data Visualization | KPI Analytics | UAT | Agile Scrum

About

I am a Data Analyst with 3+ years of experience using SQL, BigQuery, Power BI, GA4, Excel, and Python to transform complex datasets into actionable business insights. My experience spans customer journey analysis, funnel analysis, cohort analysis, A/B testing, data validation, KPI reporting, and data visualization. At DAZN, I analyze subscription and customer behavior data to identify funnel drop-offs, retention risks, and engagement patterns. I have automated reporting workflows that reduced manual preparation time by 35%, supported a 12% increase in completed purchases, and evaluated A/B tests associated with a 10% uplift in the tested purchase funnel. I also work with stakeholders to translate business requirements into KPI definitions, user stories, and tracking specifications using Jira and Confluence. Previously at Tech Mahindra, I developed SQL and Power BI dashboards, analyzed operational and revenue data, performed data reconciliation, and supported reporting across HR, supply chain, hospitality, and operations. My technical toolkit includes SQL, BigQuery, Power BI, DAX, GA4, Python, Excel, Looker Studio, UAT, Agile/Scrum, and data warehousing. I am open to opportunities in Data Analytics, Product Analytics, Business Intelligence, and Customer Analytics. If you are hiring for data-driven roles or working on analytics-focused initiatives, feel free to connect or message me.

Location

Bengaluru

AI stack

cursor

gemini

kiro

Julius AI

Work experience

Data Analyst at DAZN, Apr 2025 - Present · 1 yr 7 mos, Hyderabad, • Mapped subscription journeys using SQL, BigQuery, and GA4 to identify checkout drop-offs, informing product changes, achieving a 12% increase in completed purchases • Automated pay-per-view purchase reporting through SQL, BigQuery, and Power BI, reducing manual preparation time by 35% while helping stakeholders monitor event-level sales trends • Examined subscriber cohorts and engagement patterns using BigQuery and Power BI, helping product stakeholders identify retention risks and prioritize improvements to repeat viewing • Evaluated A/B test outcomes through conversion analysis and behavioral segmentation, guiding UX recommendations associated with a 10% uplift in the tested purchase funnel • Validated GA4 events and Power BI reports against source records, resolving tracking discrepancies and achieving 98% agreement across sampled transactions before production deployment • Performed data profiling and validation across different sources, identifying inconsistencies and applying reconciliation checks to strengthen reporting accuracy • Translated stakeholder requests into KPI definitions, user stories, and tracking specifications using Jira and Confluence, aligning dashboard requirements with business questions and acceptance criteria

Associate Software Engineer at Tech Mahindra, Dec 2021 - Feb 2024 · 2 yrs 3 mos, Bengaluru, • Designed SQL and Power BI dashboards for attendance and leave tracking, replacing recurring spreadsheet consolidation and reducing monthly HR reporting preparation duration by 35% • Investigated hospitality revenue trends using SQL, Excel, and Power BI, identifying pricing gaps and demand patterns to inform commercial discussions and investment decisions • Investigated application issues through log analysis, debugging, and root-cause analysis, implementing corrective changes to resolve recurring technical problems • Reconciled operational datasets using SQL checks and Excel comparisons, addressing inconsistent records and shortening validation discrepancies by 15% across recurring business reports before distribution • Presented Power BI visualizations across HR, revenue, supply chain, and operations, explaining underlying trends and supporting stakeholder investigations into recurring business issues during reviews

Education

Bachelor of Technology, Electrical, Electronics and Communications Engineering, SREE VENKATESWARA COLLEGE OF ENGINEERING

Public links

github: https://github.com/Santosh2101