Headline

Founder at Pen on Paper Design Studio | We Design High-Performance Products for FinTech, SaaS & AI Startups | 90+ Global Projects | India-for-Global Design Studio

About

I’m the Founder of Pen on Paper Technologies, a global UI/UX design studio that helps high-growth startups and mid-size companies transform their product experience — and their business outcomes. We work with FinTech, SaaS, AI, EdTech, and Enterprise leaders across the US, India, Europe, and Japan. With 90+ projects delivered, we’ve redesigned apps that reduced churn, improved activation, lifted conversions, and made products finally feel “Fundraise-Ready.” Our team has built experiences for brands like Amazon Academy, Groww, Motilal Oswal, RenewBuy, RockED, Ola Electric, Wise.live, Opptra, Terra Motors, and many global founders building for the world. At Pen on Paper, we solve problems like: “Our product looks outdated — investors don’t take us seriously.” “Users drop off before completing the core journey.” “Our app is powerful but feels complicated.” “We need a world-class design system to scale.” If you're a founder, C-level executive, or VC portfolio lead who wants design to become a growth lever, not a bottleneck — let’s talk.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

grok

lovable

ChatGPT

Work experience

Founder at Pen On Paper Technologies, Jul 2019 - Present · 7 yrs 2 mos, Bengaluru, Karnataka, India, I lead Pen on Paper as a global design partner for FinTech, SaaS, AI, and high-growth startups. We help companies: - Launch investor-ready products - Redesign conversion-critical flows - Reduce cognitive load & improve usability - Build scalable design systems - Create brand identities for digital-first companies We function as an extended design arm for founders who want to accelerate growth through exceptional product experience. - Redesigned Motilal Oswal's flagship mobile app (6M+ users) - Built Amazon Academy learning flows for Gen-Z learners - Designed RockED’s AI Roleplay platform used by global auto dealerships - Defined full brand + web + product ecosystem for Opptra’s CES launch - Reimagined InvestSchool into StockFox for 22–35-year-old investors

Senior UX Design Consultant at Johnson & Johnson, Sep 2021 - Mar 2022 · 7 mos, United States currently remote, Advise the team about the correct way to design their UX. - UX audits, make suggestions and create improvements - Working closely with Engineering manager director, development team and additional stakeholders by applying UX best practices to improve UX and UI in existing products. - Create assets, features, wireframes and prototypes, following the design system of the product. - Working under an Agile environment applying best practices making sure to be ahead of development. - Reviewed user feedback to propose solutions to current UX problems. - Guide on existing website/application and make it more like an enterprise application, take care of flow and give suggestions to change flow, detailing of app. - Share best practices to achieve the relevant UX and UI of the product.

UX Researcher II at Amazon, Jun 2019 - Sep 2021 · 2 yrs 4 mos, Bengaluru Area, India, My work in Amazon mainly includes conducting Design Research for Amazon Academy features: - User Research (Generative and Foundational) - Evaluative Research (Usability Testing - Check the usability and success of UI mocks, analysing the patterns, and inform the Product team about website improvements and features) - Diary Studies (To observe behaviour and patterns over time) - Surveys and Qualtrics to understand quantitative feedback and insights Roles and Responsibilities : - Manage and conduct user research and concept development - Develop thoroughly working prototypes for Usability Testing - Research personas and investigate behaviour - Customer Connects : Lead the designers throughout the process of proposing, wire framing, and implementing UX improvements - Work closely with product management teams to identify research opportunities - Work with design, product management, content strategy, engineering, and marketing - Work with recruiting agencies, for recruitment activities for user research - Plan and implement the overall user research strategy and methods Research Projects and Features: - Live Lectures (Students | Teachers) - Overall Product Experience - Customer Outreach with Amazon Academy Users - Payments and Pricing (Students | Parents) - Marketing and Branding (Students) - Daily Digest - Test Taking Experience - K-12 research (Students | Parents | Tutors)

User Experience Research and Design Strategy | Ola Electric at Ola Electric, Apr 2018 - May 2019 · 1 yr 2 mos, Bengaluru Area, India, - In depth User Research - Stakeholder and Ecosystem Mapping - Insight Generation - Service Design - Brand Pitch - Investor Demos

Product Strategy and Experience | Ola Play at Ola (ANI Technologies Pvt. Ltd), Nov 2017 - Mar 2018 · 5 mos, Bengaluru, Karnataka, India

UX/UI Designer at ITC Infotech India Limted, Jun 2016 - Oct 2017 · 1 y 4 mo, Bangalore

Education

Master of Design, Strategic Design Management, National Institute of Design

Bachelor's of Design, Fashion and Lifestyle Accessories, NIFT Bangalore

Public links

github: https://github.com/poorva-orbios

medium: https://medium.com/@pen_on_paper

penonpaper.in: https://www.penonpaper.in/