Headline

Lead – Relationship Managers (Pan India) | City Head – Mumbai | B2C | Premium Brands | HNI Retention | Parag Milk Foods – Pride of Cows

About

Results-driven Sales & Marketing Leader with 20+ years of progressive experience across premium FMCG, direct selling, and consumer brands. Currently leading Pan-India Relationship Managers at Pride of Cows (Parag Milk Foods), driving HNI customer retention, revenue, and referral-led acquisition across India's most premium dairy brand. Previously served as City Head – Mumbai (B2C), where I owned end-to-end P&L, led a city team of 38, and consistently hit 100% new customer acquisition targets for 8 straight months while delivering 90% LPD volume growth. Earlier, spent 11 years at Herbalife International India, leading Karnataka's business development and keeping the state ranked #1 in growth for 9+ consecutive years. I bring a rare combination of strategic thinking, on-ground execution, team leadership, and a deep understanding of premium brand consumers. My passion lies in building high-performance teams, creating loyal customer communities, and delivering measurable growth.

Location

Mumbai

Work experience

Lead – Relationship Managers (Pan India) at Pride Of Cows, Jun 2025 - Present · 1 yr 2 mos, Lead a pan-India team of 22 Relationship Managers with KRAs of retention, revenue, and referral-led new acquisition for a premium HNI dairy brand. Achieved 89% customer retention month-on-month for 8 consecutive months. Delivered 95%–98% revenue retention from the same customer base in 5 out of 8 months. Resolve high-value HNI escalations directly and build incentive frameworks to drive referral acquisition.

City Head Mumbai at Pride Of Cows, May 2024 - Jun 2025 · 1 yr 2 mos, Owned full P&L for Mumbai; led a city team of 38 (8 ASMs + 30 BDEs) across online, offline & alternate channels. Hit 100% new customer acquisition targets for 8 consecutive months (Oct 2024 – May 2025). Delivered 90% LPD growth (Nov 2024 – Apr 2025), strengthening per-customer revenue contribution. Executed hyperlocal BTL campaigns and brand activations to grow Pride of Cows visibility across Mumbai micro-markets.

Manager Business Development Sales & Comm at Herbalife International India Pvt. Ltd., Dec 2012 - Nov 2023 · 11 yrs, Bangalore Urban, Karnataka, India, Direct Selling Expert : My responsibilities include to support Herbalife Independent Distributors in business via regional & national level events and promotions. Also Plan & Handle the Events & Promotions for Karnataka State.

SM at Aviva Life Insurance Company, Aug 2011 - Nov 2012 · 1 yr 4 mos

Education

A.E.C.SCHOOL KAIGA

Dr|| A.V.Baliga College of Commerce, Dharwad University.