---
title: "Poonam Lohia - Chief Advisor- Community,Brand Partnerships & Influencer Management in Greater Bengaluru Area | Tal"
description: "Meet Poonam Lohia, Community Lead at Cookpad based in Greater Bengaluru Area. AI stack includes aistudio, claude, and deepmind."
image: "https://tal.club/meet/poonam-lohia/share-image"
---

# Poonam Lohia on Tal

## Headline

Community Lead at Cookpad

## About

Skilled in Digital Strategy, Advertising Sales, Advertising, Integrated Marketing, and Business Development\.

## Location

Greater Bengaluru Area

## AI stack

aistudio

claude

deepmind

gemini

meta

ChatGPT

## Work experience

Chief Advisor\- Community,Brand Partnerships & Influencer Management at Momsleague Global, Aug 2025 \- Present · 1 yr 3 mos, Bengaluru, Karnataka, India, Serve as a strategic advisor to the founding team, bringing 10\+ years of community and marketing expertise to key growth decisions\. Provide strategic direction on influencer identification, onboarding, and activation to amplify brand reach and engagement\. Advise on negotiation approach and campaign structuring, from creator sourcing through performance reporting\.

Community Lead at Cookpad, Jan 2022 \- Mar 2026 · 4 yrs 3 mos, Bengaluru, Karnataka, India, Led community and social media strategy for Cookpad's Gujarati\-language creator community, building engagement through events, campaigns, and email/print communications\. Built and executed social media strategy and promotional campaigns across channels; optimized posting for maximum impact\. Created and executed content strategy by decoding user insights, generating ideas through cross\-functional collaboration\. Collaborated with global teams to grow the Cookpad community; ideated high\-engagement initiatives and offline events to drive author delight\. Monitored and moderated community interactions per brand guidelines; managed a team and produced regular reports against key social KPIs\.

Community & Marketing Lead at Cookpad, Jul 2018 \- Mar 2021 · 2 yrs 9 mos, Bengaluru, Karnataka, India, \-Work with the global teams to fulfil the needs of running the cookpad community & growing it exponentially \-Create and execute content strategy by decoding user insights & behavior \-Generate content ideas via cross functional collaboration with all internal teams to ensure best community experience \-Build and maintain a community calendar and work closely with all for seamless execution \-Proactively ideate on high engagement initiatives to create author delight & drive unique differentiation point \-Ideate on offline events to enhance joy of everyday cooking \-Monitor and moderate community interactions that meets community and brand guidelines; solve member queries on the community \-Provide creative inputs to the creative team for all design collaterals \-Team Management

Social Media & Community Development Manager at Tickled Media, Jan 2017 \- Mar 2018 · 1 yr 3 mos, Singapore, Content Creation Social Media Marketing Events and Event Planning Facebook Ads Analytics Business Development

Social Media Manager\-Digital Marketing at Babyoye\.com\- Mahindra Retail, Dec 2014 \- Dec 2016 · 2 yrs 1 mo, Bangalore, \- Build and execute the organic social media strategy \- Build voice and engagement across Instagram, Facebook, Youtube and Twitter \- Execute innovative ideas to increase engagement on our social properties \- Build and maintain social calendar to oversee various business objectives \- Build and own Online reputation management strategy \- Build communication/social PR strategy to be executed via Influencers varying from A\+ Influencers to bloggers

## Education

Master of Business Administration \(M\.B\.A\.\), Virtual Marketing, Symbiosis institute of Management Studies

[View the original profile](https://tal.club/meet/poonam-lohia)

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